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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • D

    DeepLearning.AI

    Natural Language Processing with Sequence Models

    Skills you'll gain: Natural Language Processing, Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Tensorflow, Text Mining, Embeddings, Applied Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Essential Design Principles for Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Data Storytelling, Data Presentation, Exploratory Data Analysis, Design Elements And Principles, Data Analysis, Color Theory, Data Ethics, User Centered Design, Human Factors

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Big Data Modeling and Management Systems

    Skills you'll gain: Data Modeling, Big Data, Data Management, Database Management Systems, Real Time Data, NoSQL, Database Design, Data Processing, Apache Hadoop, Data Structures, Scalability, Virtual Environment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Popular This Week
    Popular This Week
    U

    University of Colorado Boulder

    Data Science Foundations: Statistical Inference

    Skills you'll gain: Probability, Statistical Hypothesis Testing, Statistical Inference, Probability & Statistics, Statistical Methods, Probability Distribution, Statistics, Data Literacy, Sampling (Statistics), Applied Mathematics, Data Ethics, Data Analysis, Statistical Analysis, Quantitative Research, Data Science, Theoretical Computer Science, Sample Size Determination, Artificial Intelligence

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    355 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Estadística y probabilidad

    Skills you'll gain: Descriptive Statistics, Data Analysis, Correlation Analysis, Statistical Analysis, Data Presentation, Statistical Visualization, Probability, Histogram, Data-Driven Decision-Making, Regression Analysis, Probability Distribution, Box Plots, Graphing, Scatter Plots

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Microeconomics: When Markets Fail

    Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Market Share, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    660 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    C

    Coursera

    Sales Excellence

    Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Closing (Sales), Sales Presentation, Sales Presentations, Sales Strategy, Lead Generation, Inside Sales, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Email Automation, Customer Relationship Management (CRM) Software, Generative AI, ChatGPT, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    472 reviews

    Intermediate · Specialization · 3 - 6 Months

  • T

    Tableau Learning Partner

    Introduction to Tableau

    Skills you'll gain: Tableau Software, Interactive Data Visualization, Data Visualization Software, Dashboard, Business Analytics, Business Intelligence, Data Preprocessing, Data Integration, Data Cleansing, Data Manipulation, Performance Tuning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    314 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Power Platform Fundamentals PL-900 Exam Prep

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Data Visualization, Power Apps Component Framework, Business Intelligence, Business Process Automation, Application Development, Data Integration, Performance Analysis, Application Design, Automation, Data Security, Business Process, Computing Platforms, Microsoft Teams, Data Analysis Software, Data Modeling

    4.3
    Rating, 4.3 out of 5 stars
    ·
    283 reviews

    Beginner · Specialization · 1 - 3 Months

  • D

    Duke University

    Bayesian Statistics

    Skills you'll gain: Bayesian Statistics, Statistical Modeling, Statistical Methods, Statistical Inference, Statistical Analysis, Regression Analysis, Data Analysis, R Programming, Probability, Probability Distribution

    3.8
    Rating, 3.8 out of 5 stars
    ·
    798 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Project Planning and Machine Learning

    Skills you'll gain: Machine Learning Algorithms, Big Data, Product Development, Data Preprocessing, Analytics, File Systems, New Product Development, Data Analysis, Machine Learning, Internet Of Things, Supervised Learning, Product Planning, Unsupervised Learning, Data Storage, Project Planning, Systems Of Measurement, Staff Management

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    132 reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Create Machine Learning Models in Microsoft Azure

    Skills you'll gain: Unsupervised Learning, Scikit Learn (Machine Learning Library), PyTorch (Machine Learning Library), Convolutional Neural Networks, Exploratory Data Analysis, Deep Learning, Microsoft Azure, Data Visualization, Classification Algorithms, Applied Machine Learning, Regression Analysis, Predictive Modeling, Data Analysis, Image Analysis, Artificial Intelligence and Machine Learning (AI/ML), Data Science, MLOps (Machine Learning Operations), Transfer Learning, Machine Learning, Tensorflow

    4.5
    Rating, 4.5 out of 5 stars
    ·
    330 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Natural Language Processing with Sequence Models: DeepLearning.AI
  • Essential Design Principles for Tableau: University of California, Davis
  • Big Data Modeling and Management Systems: University of California San Diego
  • Data Science Foundations: Statistical Inference: University of Colorado Boulder
  • Estadística y probabilidad: Universidad Nacional Autónoma de México
  • Microeconomics: When Markets Fail: University of Pennsylvania
  • Sales Excellence: Coursera
  • Introduction to Tableau: Tableau Learning Partner
  • Microsoft Power Platform Fundamentals PL-900 Exam Prep: Microsoft
  • Bayesian Statistics: Duke University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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