Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Model Evaluation, Predictive Modeling, Data Ethics, Algorithms, Machine Learning, Predictive Analytics, Responsible AI, Artificial Intelligence, Machine Learning Algorithms, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Ethical Standards And Conduct, Generative AI, Economics
Beginner · Course · 1 - 4 Weeks

King Abdullah University of Science and Technology
Skills you'll gain: Statistical Analysis, Bioinformatics, Unix, Scientific Visualization, R Programming, Rmarkdown, Unix Commands, Data Analysis, Data Quality, Statistical Hypothesis Testing, Exploratory Data Analysis, Pandas (Python Package), Python Programming, NumPy, Data Manipulation
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Predictive Modeling, Data Preprocessing, Regression Analysis, Microsoft Excel, Forecasting, Excel Formulas, Pivot Tables And Charts, Data Transformation, Statistical Modeling, Trend Analysis, Predictive Analytics, Statistical Methods
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Market Analysis, Advertising Campaigns, Marketing Strategies, Performance Reporting, Return On Investment, Performance Measurement, Data Visualization Software, Data Ethics, Marketing Channel, Smart Goals, Key Performance Indicators (KPIs), Cross-Channel Marketing, Data Access, Data Quality
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Drive Engagement, Social Media Management, Social Media Campaigns, Marketing, Content Marketing, Customer Communications Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Shiny (R Package), Data Presentation, Exploratory Data Analysis, Data Wrangling, Predictive Modeling, Tidyverse (R Package), Data Science, Data Collection, Interactive Data Visualization, Data Manipulation, Dashboard, Data Analysis, Data Cleansing, R Programming, Statistical Modeling, Regression Analysis, Ggplot2, Data Visualization, Data Transformation, Predictive Analytics
Intermediate · Course · 1 - 3 Months

S.P. Jain Institute of Management and Research
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies
Build toward a degree
Beginner · Course · 1 - 3 Months

Case Western Reserve University
Skills you'll gain: Philanthropy, Entrepreneurship, Global Marketing, Entrepreneurial Finance, Innovation, New Business Development, Community Development, Economic Development, Commercialization, Mentorship, Governance, Case Studies, Public Policies, Program Evaluation
Mixed · Course · 1 - 3 Months

Universidad Austral
Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Risk Management, Risk Mitigation, Market Dynamics, Business Risk Management, Risk Analysis, Market Analysis
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Dashboard, Tableau Software, Data Visualization, Data Storytelling, Interactive Data Visualization, Data Presentation, Data Visualization Software, Design Elements And Principles, Exploratory Data Analysis, Proposal Development, Data Analysis, Data Literacy, Data Cleansing, Data Preprocessing, Data Quality, Data Import/Export
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Cloud Deployment, Artificial Intelligence, Data-Driven Decision-Making, Computer Programming
Beginner · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Augmented and Virtual Reality (AR/VR), Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Customer Retention, Business Relationship Management, FinTech, Blockchain, Innovation, Artificial Intelligence
Intermediate · Course · 1 - 3 Months