Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Adobe Express, Typography, Logo Design, Responsible AI, Digital Design, Layout Design, Creative Design, Visual Design, Graphic and Visual Design Software, Graphic Design, Adobe Firefly, User Interface and User Experience (UI/UX) Design, Color Theory, Content Creation, Generative AI Agents
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Research Methodologies, User Research, Ideation, Team Building, UI/UX Research, Usability Testing, Team Oriented, Product Design, User Centered Design, User Experience, Product Development, Performance Measurement, Product Improvement, Innovation, Prioritization, UI/UX Strategy, Agile Product Development, A/B Testing, Customer Engagement, Product Requirements
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Marketing Analytics, Customer Insights, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Università di Napoli Federico II
Skills you'll gain: Presentations, Oral Expression, Business Communication, Business Correspondence, English Language, Verbal Communication Skills, Negotiation, Business Writing, Interviewing Skills, Writing, Vocabulary, Report Writing, Data Storytelling, Taking Meeting Minutes, Language Competency, Interpersonal Communications, Education and Training, Communication, Language Learning, Formal Learning
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Online Advertising, Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Paid media, Social Media Marketing, Social Media Campaigns, Web Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Creative Thinking, Information Management, Content Management, Knowledge Transfer, Digital Publishing, Curiosity, Creative Problem-Solving, Information Architecture, File Management, Systems Thinking, Critical Thinking, Productivity Software, Responsible AI, Organizational Skills, Productivity, Writing and Editing, Collaboration, Development Environment
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Graphic and Visual Design, Content Creation, Graphic Design, Social Media Marketing, Advertising
Beginner · Guided Project · Less Than 2 Hours

University of California San Diego
Skills you'll gain: Graph Theory, Algorithms, Network Routing, Programming Principles, Social Network Analysis, Data Structures, Network Analysis, Network Model
Intermediate · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Marketing Planning, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Governance, Auditing
Beginner · Course · 1 - 3 Months

Skills you'll gain: UI Components, Systems Design, Software Design, User Interface and User Experience (UI/UX) Design, Design, Design Software, Scalability, Design and Product, Agile Methodology, Usability Testing, Prototyping, Design Research, Key Performance Indicators (KPIs), UI/UX Research, Product Testing, System Programming, Team Motivation, Prompt Patterns
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Personal Development, Human Development, Self-Awareness, Growth Mindedness, Lifelong Learning, Psychology, Emotional Intelligence, Social Sciences, Cultural Diversity, Sociology, Goal Setting, Physiology
Mixed · Course · 1 - 4 Weeks