• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Valuation and Financial Analysis For Startups Capstone

    Skills you'll gain: Capital Budgeting, Financial Statement Analysis, Business Valuation, Strategic Decision-Making, Financial Analysis, Entrepreneurial Finance, Financial Forecasting, Financial Management, Financial Modeling, Entrepreneurship, Market Analysis, Cash Flows, Competitive Analysis, Business Research, Company, Product, and Service Knowledge, Business Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The Chinese University of Hong Kong

    Intellectual Change in Early China: Warring States and Han

    Skills you'll gain: Culture, Social Sciences, Liberal Arts, World History, Ancient History, Research, Political Sciences, Psychology, Economics, Governance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    125 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Estatística não-paramétrica para a tomada de decisão

    Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Sampling (Statistics), Statistical Inference, Statistical Methods, Data-Driven Decision-Making, Quantitative Research, Statistical Analysis, Decision Making, Probability Distribution

    4.4
    Rating, 4.4 out of 5 stars
    ·
    139 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Marketing Design with Easil

    Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Marketing, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    219 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Management de Eventos

    Skills you'll gain: Event Management, Event Planning, Advertising, Hospitality, Resource Allocation, Stakeholder Management, Dashboard, Marketing Communications, Communication Strategies, Organizational Skills, Target Audience, Program Evaluation, Scheduling, Budgeting

    4.1
    Rating, 4.1 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Perplexity.AI for Beginners: AI-Powered Search

    Skills you'll gain: Prompt Engineering, AI Enablement, Technical Communication, Artificial Intelligence, Information Architecture, User Interface (UI)

    3.5
    Rating, 3.5 out of 5 stars
    ·
    19 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Aprendizaje Activo STEM con Simulaciones Interactivas PhET

    Skills you'll gain: Education Software and Technology, Design Strategies, Mathematics Education, Growth Mindedness, Digital pedagogy, Simulation and Simulation Software, Simulations, User Feedback, Interactive Design, Research, Experimentation, Scientific Visualization, Chemistry, Physics, Biology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    785 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Musician’s Professional Toolbox: Your Portfolio Career

    Skills you'll gain: Productivity, Brand Strategy, Market Research, Professional Networking, Time Management, Branding, Target Audience, Business Modeling, Social Media, Prioritization, Competitive Analysis, Photo/Video Production and Technology, Promotional Materials, Goal Setting, Business Strategy, Marketing Materials, Business Planning, Recruitment, Presentations, Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business & Technology

    Skills you'll gain: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Global Marketing, Entrepreneurship, Business Communication, Artificial Intelligence, Change Management, Organizational Leadership, Business Modeling, Generative AI, AI Product Strategy, Machine Learning, Business Strategy, Strategic Planning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    106 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Making Money as a Freelancer

    Skills you'll gain: Financial Data, Financial Acumen, Budget Management, Financial Analysis, Financial Forecasting, Small Business Accounting, Accounting, Price Negotiation, Business Planning, Budgeting, Financial Planning, Financial Management, Forecasting, Balance Sheet, Expense Management, Financial Reporting, Revenue Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    185 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Principles of Leadership: Leading Oneself

    Skills you'll gain: Personal Development, Resilience, Self-Awareness, Mental Concentration, Accountability, Overcoming Obstacles, Self-Motivation, Persistence, Productivity, Emotional Intelligence, Growth Mindedness, Time Management, Positivity, Optimism, Stress Management, Initiative and Leadership, Personal Attributes, Decision Making, Engineering Management, Goal Setting

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    126 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Healthcare Analytics Essentials

    Skills you'll gain: Value-Based Care, Health Informatics, Business Analytics, Health Information Management and Medical Records, Analytics, Patient Safety, Health Care, Patient-centered Care, Statistical Analysis, Quantitative Research, Performance Measurement, Data Analysis, Data-Driven Decision-Making, Descriptive Analytics, Organizational Strategy, Risk Analysis, Peer Review, Strategic Thinking, Data Management, Systems Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…174175176…373

In summary, here are 10 of our most popular market research courses

  • Valuation and Financial Analysis For Startups Capstone: Yonsei University
  • Intellectual Change in Early China: Warring States and Han: The Chinese University of Hong Kong
  • Estatística não-paramétrica para a tomada de decisão: Universidade de São Paulo
  • Marketing Design with Easil: Coursera
  • Management de Eventos: Universidad de Palermo
  • Perplexity.AI for Beginners: AI-Powered Search: Coursera
  • Aprendizaje Activo STEM con Simulaciones Interactivas PhET: University of Colorado Boulder
  • Musician’s Professional Toolbox: Your Portfolio Career: University of Colorado Boulder
  • Business & Technology: Illinois Tech
  • Making Money as a Freelancer: California Institute of the Arts

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok