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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    Software Architecture for Big Data

    Skills you'll gain: Service Level, Database Management, Acceptance Testing, Software Engineering, Web Applications, Performance Testing, Scalability, Microservices, Software Architecture, Data Architecture, Distributed Computing, Data Infrastructure, System Monitoring, Functional Requirement, Application Deployment, User Acceptance Testing (UAT), Application Development, Prototyping, Predictive Modeling, Big Data

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    106 reviews

    Advanced · Specialization · 1 - 3 Months

  • U

    University of Michigan

    Moneyball and Beyond

    Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Probability & Statistics, Statistics, Python Programming, Data Manipulation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Conditional Formatting, Tables and Charts in Microsoft Excel

    Skills you'll gain: Data Literacy, Microsoft Excel, Data Visualization Software, Spreadsheet Software, Pivot Tables And Charts, Exploratory Data Analysis, Data Analysis Software, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    262 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • M

    Microsoft

    Natural Language Processing in Microsoft Azure

    Skills you'll gain: Natural Language Processing, Microsoft Azure, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Automation, Application Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IESE Business School

    ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección

    Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Workforce Development, Business Leadership, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Business Strategy, People Management, Business Modeling, Innovation, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    630 reviews

    Beginner · Course · 1 - 3 Months

  • L

    LearnQuest

    Artificial Intelligence Algorithms Models and Limitations

    Skills you'll gain: Model Evaluation, Predictive Modeling, Data Ethics, Algorithms, Machine Learning, Predictive Analytics, Responsible AI, Artificial Intelligence, Machine Learning Algorithms, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Ethical Standards And Conduct, Generative AI, Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    538 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Product Strategy in the age of GenAI

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    129 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    59 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • P

    Pontificia Universidad Católica de Chile

    Introducción a la Minería de Datos

    Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Data Analysis, Machine Learning Algorithms, Model Evaluation, Data Management, Data Science, Unsupervised Learning, Big Data, Supervised Learning, Algorithms, Data Preprocessing, Transaction Processing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • M

    Macquarie University

    Innovation and emerging technology: Be disruptive

    Skills you'll gain: Design Thinking, Emerging Technologies, Digital Transformation, Innovation, Business Modeling, Business Transformation, Strategic Thinking, Technology Strategies, Business Strategies, Organizational Change, Augmented Reality, Market Analysis, Virtual Reality, Internet Of Things, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    481 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Design a Client Welcome Kit using Canva

    Skills you'll gain: Canva (Software), Layout Design, Process Design, Design Elements And Principles, Workflow Management, Digital Design, Marketing Collateral, Graphic Design, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    Framework for Data Collection and Analysis

    Skills you'll gain: Data Collection, Survey Creation, Research Design, Data Quality, Data Analysis, Data Validation, Sampling (Statistics), Data Management, Big Data, Statistical Methods

    4.2
    Rating, 4.2 out of 5 stars
    ·
    774 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Software Architecture for Big Data: University of Colorado Boulder
  • Moneyball and Beyond: University of Michigan
  • Conditional Formatting, Tables and Charts in Microsoft Excel: Coursera
  • Natural Language Processing in Microsoft Azure: Microsoft
  • ¿Qué hacen los buenos directivos? Prioridades de la Alta Dirección: IESE Business School
  • Artificial Intelligence Algorithms Models and Limitations: LearnQuest
  • Product Strategy in the age of GenAI: Coursera
  • Create a Targeted Ad With Facebook Audience Insights: Coursera
  • Introducción a la Minería de Datos: Pontificia Universidad Católica de Chile
  • Innovation and emerging technology: Be disruptive: Macquarie University

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