Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Coursera
Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Typography, Brand Management, Creative Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Digital Design, Governance, Asset Management, Layout Design, Scalability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Enablement, Sales Strategy, Lead Generation, Sales Training, Sales Process, Customer Relationship Management (CRM) Software, Sales Prospecting, Global Marketing, Data-Driven Decision-Making, Marketing Automation, Key Performance Indicators (KPIs), Digital Media Strategy, AI Personalization, Content Creation, Video Production
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Collaborative Software, Style Guides, Brand Management, Version Control, Workflow Management, Compliance Auditing, Marketing Analytics, Branding, Marketing Design, Document Management, Quality Assurance, Digital Marketing
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Control Systems, Process Control, Machine Controls, Engineering, Scientific, and Technical Instruments, Embedded Systems, Electronic Hardware, Embedded Software, Automation Engineering, Hardware Design, Electronics Engineering, Manufacturing Processes, Basic Electrical Systems, Electronic Systems, Electronics, Electrical Systems, Electrical and Computer Engineering, Electronic Components, Power Electronics, Three-Phase, Torque (Physics)
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: AI Orchestration, Model Deployment, AI Workflows, Agentic Workflows, Generative AI Agents, Agentic systems, AI Security, Artificial Intelligence, Prompt Engineering, Generative AI, Product Support, OpenAI API, Retrieval-Augmented Generation
Advanced · Course · 1 - 4 Weeks

Copenhagen Business School
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Planning, Strategic Leadership, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics
Mixed · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Open Web Application Security Project (OWASP), Cucumber (Software), Software Testing, Selenium (Software), Gherkin (Scripting Language), JUnit, Verification And Validation, Test Automation, Unit Testing, Security Testing, Regression Testing, System Testing, Test Case, Software Development Tools, Testability, White-Box Testing, Behavior-Driven Development, Code Coverage, Performance Testing, Development Testing
Intermediate · Specialization · 3 - 6 Months
University of Michigan
Skills you'll gain: Data Ethics, Informed Consent, Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Ethical Standards And Conduct, Big Data, Responsible AI, Intellectual Property, Data Analysis, Social Studies, Sampling (Statistics)
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Management, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Content Performance Analysis, Facebook, Generative AI Agents, Brand Management, Content Marketing, Content Management, Customer Engagement, Storytelling
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Ethics, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, AI Product Strategy, Risk Analysis, Automation, Stakeholder Management, Operations, Artificial Intelligence, Human Resources, Leadership and Management, Risk Management
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Prompt Engineering Tools, Artificial Intelligence, Generative AI
Beginner · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Service Design, Customer experience improvement, User Research, Customer experience strategy (CX), Experience Design, Customer Service, Service Improvement, Design Thinking, Expectation Management, Customer Insights, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks