• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Procurement for Governments

    Skills you'll gain: Supplier Relationship Management, Procurement, Vendor Management, Ethical Standards And Conduct, Purchasing, Business Ethics, Strategic Sourcing, Governance, Social Impact, Compliance Management, Contract Management, Supply Chain, Accountability, Due Diligence, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

    Skills you'll gain: Production Planning, Advertising Campaigns, Advertising, Brand Strategy, Marketing Design, Branding, Creative Design, Proposal Development, Storytelling, Production Process, Marketing Communications, Photography, Presentations, Brainstorming, Campaign Management, Creativity, Value Propositions, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
    ·
    280 reviews

    Beginner · Course · 1 - 3 Months

  • 2

    28DIGITAL

    Privacy & Standardisation Capstone

    Skills you'll gain: Information Privacy, Medical Privacy, Personally Identifiable Information, Legal Research, General Data Protection Regulation (GDPR), Data Ethics, Law, Regulation, and Compliance, Health Care Procedure and Regulation, Technology Strategies

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Irvine

    External Communications Channels

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    UBITS

    El poder de lo que no dices: Comunicación no verbal líder

    Skills you'll gain: Non-Verbal Communication, Assertiveness, Business Communication, Leadership, Interpersonal Communications, Business Leadership, Communication, Professionalism, Persuasive Communication, Communication Strategies, Influencing, Executive Presence, Rapport Building, Self-Awareness, Relationship Building

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to optimize your Instagram Business Profile

    Skills you'll gain: Instagram, Content Development and Management, Facebook, Content Strategy, Social Media, Social Media Marketing, Social Media Strategy, Target Audience, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • H

    Harvard Business Review

    Boost Your Business Skills

    Skills you'll gain: Business Planning, Operating Budget, Budget Management, Business Strategy, Resource Allocation, Budgeting, Project Planning, Organizational Strategy, Marketing Strategies, Capital Budgeting, Variance Analysis, Competitive Analysis, Financial Planning, Goal Setting, Finance, Market Analysis

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply UI/UX Design with Figma for Modern Interfaces

    Skills you'll gain: Figma (Design Software), User Interface and User Experience (UI/UX) Design, Responsive Web Design, Usability, User Centered Design, UI Components, Prototyping, Design Elements And Principles, Collaborative Software, Mockups, Wireframing, Graphic and Visual Design, Layout Design, Typography, Scalability

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Computational Thinking for K-12 Educators: Abstraction, Methods, and Lists

    Skills you'll gain: Computational Thinking, Debugging, Programming Principles, Technical Communication, Computer Programming, Digital pedagogy, Event-Driven Programming, Program Development, Data Structures, Algorithms, Student Engagement, Visualization (Computer Graphics)

    Beginner · Course · 1 - 3 Months

  • U

    University of California San Diego

    Algorithms on Graphs

    Skills you'll gain: Graph Theory, Algorithms, Network Routing, Programming Principles, Social Network Analysis, Data Structures, Network Analysis, Network Model

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Intermediate · Course · 1 - 3 Months

  • E

    Emory University

    The Addicted Brain

    Skills you'll gain: Pharmacology, Substance Abuse, Mental and Behavioral Health, Social Studies, Neurology, Behavioral Health, Vulnerability, Health Policy, Public Health, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Cultivate Empathy: AI Chatbot Conversations

    Skills you'll gain: Empathy, Active Listening, Social Skills, Rapport Building, Verbal Communication Skills, ChatGPT, Interpersonal Communications, Emotional Intelligence, Cognitive flexibility, Compassion, Relationship Building, Generative AI Agents

    Beginner · Course · 1 - 4 Weeks

1…181182183…504

In summary, here are 10 of our most popular social media marketing courses

  • Procurement for Governments: Coursera
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
  • Privacy & Standardisation Capstone: 28DIGITAL
  • External Communications Channels: University of California, Irvine
  • El poder de lo que no dices: Comunicación no verbal líder: UBITS
  • How to optimize your Instagram Business Profile: Coursera
  • Boost Your Business Skills : Harvard Business Review
  • Apply UI/UX Design with Figma for Modern Interfaces: EDUCBA
  • Computational Thinking for K-12 Educators: Abstraction, Methods, and Lists: University of California San Diego
  • Algorithms on Graphs: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok