• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Comércio Internacional

    Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax, General Shipping and Receiving, Logistics, Global Marketing, Logistics Management, Export Control, Competitive Analysis, Insurance, Business Risk Management, Risk Management, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Market Dynamics, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    140 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Interaction Design Capstone Project

    Skills you'll gain: Ideation, Interaction Design, Prototyping, A/B Testing, User Experience Design, Usability Testing, User Interface and User Experience (UI/UX) Design, Design Thinking, Human Centered Design, Usability, Mockups, Design Research, User Research, Innovation, Creativity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    164 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Copywriting with ChatGPT: Crafting High-Quality Blog Content

    Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Brand Management, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Innovation Career Lessons from a Master

    Skills you'll gain: Innovation, Creative Problem-Solving, Team Building, Ideation, Creative Thinking, Entrepreneurship, Visionary, Initiative and Leadership, New Product Development, Design and Product, Strategic Planning, Persistence, Overcoming Obstacles, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    351 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Search and Display Advertising

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Aprendizaje Activo STEM con Simulaciones Interactivas PhET

    Skills you'll gain: Education Software and Technology, Design Strategies, Mathematics Education, Growth Mindedness, Digital pedagogy, Simulation and Simulation Software, Simulations, User Feedback, Interactive Design, Research, Experimentation, Scientific Visualization, Chemistry, Physics, Biology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    785 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Understanding China, 1700-2000: A Data Analytic Approach, Part 1

    Skills you'll gain: Social Sciences, Economics, Policy, and Social Studies, Socioeconomics, World History, Sociology, Trend Analysis, Data Analysis, Big Data, Research, Higher Education, Political Sciences, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    127 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Global Impact: Cultural Psychology

    Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Marketing Strategies, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    178 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Neuroscience of Leadership: Leading with Your Brain

    Skills you'll gain: Organizational Leadership, Team Motivation, Diversity and Inclusion, Team Leadership, Organizational Change, Creativity, Personal Development, Leadership, Resilience, Employee Engagement, Business Leadership, Strategic Leadership, Team Performance Management, Decision Making, Self-Awareness, Coaching, Innovation, Change Management, Psychology, Storytelling

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    163 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    International Organizations for Interpreters

    Skills you'll gain: Multilingualism, Language Interpretation, Translation, and Studies, Language Competency, International Relations, Diplomacy, World History, Policty Analysis, Research, and Development, Political Sciences, Intercultural Competence, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    128 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Sapienza University of Rome

    Paesaggi di Roma Antica. Archeologia e storia del Palatino.

    Skills you'll gain: Ancient History, Scientific Methods, Research, Research Methodologies, Investigation, Spatial Analysis, Art History, Geographic Information Systems, World History, Cultural Responsiveness, Data Integration, Culture, Information Systems

    4.8
    Rating, 4.8 out of 5 stars
    ·
    147 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI in Healthcare

    Skills you'll gain: Generative AI, Responsible AI, Data Ethics, Health Care Procedure and Regulation, Healthcare Industry Knowledge, Medical Privacy, Artificial Intelligence, Clinical Documentation, LLM Application, Healthcare Ethics, Health Informatics, Treatment Planning, Diagnostic Radiology, Medical Imaging, Natural Language Processing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 3 Months

1…182183184…374

In summary, here are 10 of our most popular market research courses

  • Comércio Internacional: Fundação Instituto de Administração
  • Interaction Design Capstone Project: University of California San Diego
  • Copywriting with ChatGPT: Crafting High-Quality Blog Content: Coursera
  • Innovation Career Lessons from a Master: Technion - Israel Institute of Technology
  • Search and Display Advertising: University of Colorado Boulder
  • Aprendizaje Activo STEM con Simulaciones Interactivas PhET: University of Colorado Boulder
  • Understanding China, 1700-2000: A Data Analytic Approach, Part 1: The Hong Kong University of Science and Technology
  • Global Impact: Cultural Psychology: University of Illinois Urbana-Champaign
  • Neuroscience of Leadership: Leading with Your Brain: University of Colorado Boulder
  • International Organizations for Interpreters: University of Geneva

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok