• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Química, guerra y ética

    Skills you'll gain: Chemistry, Diplomacy, General Science and Research, International Relations, Biochemistry, Environmental Regulations, Ethical Standards And Conduct, Public Safety and National Security, Governance, Ancient History, Verification And Validation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    247 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Launch Strategy: 5 Steps to Capstone Experience

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Resource Allocation, Business Modeling, Resource Management, Resource Planning, Sales Development, Sales Strategy, Commercialization, Plan Execution, Customer Relationship Building, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing Planning, Entrepreneurial Finance, Operating Budget, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    139 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Mentalidad Emprendedora

    Skills you'll gain: Innovation, Entrepreneurship, Business Solutions, Business Strategies, Business Architecture, Corporate Strategy, Business Modeling, Value Propositions, Lean Methodologies, Growth Strategies, Market Opportunities, Trend Analysis, Customer Insights, Customer Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    258 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Developing Websites and Front-Ends with Bootstrap

    Skills you'll gain: Bootstrap (Front-End Framework), Browser Compatibility, Responsive Web Design, HTML and CSS, Web Design and Development, Cascading Style Sheets (CSS), Front-End Web Development, UI Components, React.js, Application Frameworks

    4.4
    Rating, 4.4 out of 5 stars
    ·
    105 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Self-Assessment

    Skills you'll gain: Self-Awareness, Personal Attributes, Personal Development, Research, Psychosocial Assessments, Growth Mindedness, Goal Setting, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Observational Methods and Qualitative Data Analysis

    Skills you'll gain: Qualitative Research, Case Studies, Interviewing Skills, Research Methodologies, Research, Data Collection, Culture, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Engineering Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Technical Communication, Data Infrastructure, Data Warehousing, Data Pipelines, Big Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    105 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    Breastfeeding and Adequate Substitutes

    Skills you'll gain: Child Health, Infant Care, Maternal Health, Postpartum Care, Pediatric Nursing, Pediatrics, Anatomy, Nutrition and Diet, Public Health, Clinical Nutrition, Immunology, Patient Positioning, Medical Support, Food Safety and Sanitation, Endocrinology, Biochemistry, Sterilization

    4.9
    Rating, 4.9 out of 5 stars
    ·
    64 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    165 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Animals and Institutions

    Skills you'll gain: Anthropology, Healthcare Ethics, Social Sciences, Culture, Environment, Laboratory Research, General Science and Research, Sociology, Social Justice, Ethical Standards And Conduct, Health Care, Food and Beverage, Social Impact, Nutrition and Diet, Advocacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas y Métricas de Marketing

    Skills you'll gain: Web Analytics, Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Digital Analysis, Digital Marketing, Business Metrics, Data-Driven Marketing, Target Audience, Digital Marketing Tools, Analytics, Customer Analysis, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    244 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Business Model Innovation for Sustainable Landscape Restoration

    Skills you'll gain: Stakeholder Analysis, Stakeholder Management, Stakeholder Engagement, Performance Measurement, Market Opportunities, Business Modeling, Stakeholder Communications, Sustainable Development, Environmental Issue, New Business Development, Key Performance Indicators (KPIs), Business Analysis, Sustainable Business, Sustainable Systems, Land Management, Environmental Resource Management, Systems Analysis, Financial Analysis, Systems Thinking, Strategic Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

1…185186187…442

In summary, here are 10 of our most popular market research courses

  • Química, guerra y ética: Universidad Nacional Autónoma de México
  • Launch Strategy: 5 Steps to Capstone Experience: Michigan State University
  • Mentalidad Emprendedora: Tecnológico de Monterrey
  • Developing Websites and Front-Ends with Bootstrap: IBM
  • Self-Assessment: University of California, Davis
  • Observational Methods and Qualitative Data Analysis: American Psychological Association
  • Data Engineering Career Guide and Interview Preparation: IBM
  • Breastfeeding and Adequate Substitutes: Ludwig-Maximilians-Universität München (LMU)
  • Voice of the Customer (VoC): Enhancing Experiences: Coursera
  • Animals and Institutions: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok