• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    K

    Kennesaw State University

    AI for Professional Communication

    Skills you'll gain: Prompt Engineering, Business Correspondence, Target Audience, Business Communication, AI literacy, Communication Planning, Strategic Communication, Business Writing, Social Media Content, Generative AI, Communication Strategies, Meeting Facilitation, Content Creation, Social Media, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of California, Santa Cruz

    Evidence-Based Psychotherapy

    Skills you'll gain: Psychotherapy, Clinical Psychology, Mental Health Therapies, Psychiatry, Mental and Behavioral Health Specialties, Mental Health Diseases and Disorders, Cognitive Behavioral Therapy, Mental Health Counseling, Clinical Social Work, Mental and Behavioral Health, Psychiatric Assessments, Psychology, Psychological Evaluations, Mental Health, Behavioral Health, Research Methodologies, Research, Diagnostic Tests, Clinical Research, Public Health

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Observational Methods and Qualitative Data Analysis

    Skills you'll gain: Qualitative Research, Case Studies, Interviewing Skills, Research Methodologies, Research, Data Collection, Culture, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Homeland Security & Cybersecurity Connection - It's Not About the Terrorists

    Skills you'll gain: Infrastructure Security, Public Safety and National Security, Cybersecurity, Cyber Security Strategy, Security Management, Cyber Threat Intelligence, Cyber Attacks, Cyber Security Policies, Security Strategy, Threat Management, Computer Security, Policy Analysis, Research, and Development, World History, Dependency Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    384 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Project Management and Leadership

    Skills you'll gain: Project Closure, Project Portfolio Management, Negotiation, Agile Methodology, Product Roadmaps, Project Management, Agile Project Management, Leadership Studies, Leadership and Management, Project Performance, Product Lifecycle Management, Project Risk Management, Innovation, Auditing, Product Management, New Product Development, Team Leadership, Product Development, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    54 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    165 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Management: Strategies for a Strong Brand

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Marketing Analytics, Data-Driven Decision-Making, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    190 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    DeepLearning.AI

    L’IA pour tous

    Skills you'll gain: AI Product Strategy, AI Enablement, Business Strategy, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI literacy, Responsible AI, Data Ethics, Artificial Neural Networks, Applied Machine Learning, Data Science, Deep Learning, Machine Learning, Recruitment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Birla Institute of Technology & Science, Pilani

    General Physics

    Skills you'll gain: Physics, Mechanics, Thermal Management, Engineering, Vibrations, Physical Science, Engineering Analysis, General Science and Research, electromagnetics, Experimentation, Mathematical Theory & Analysis, Problem Solving, Science and Research, Analytical Skills, Computer Science, Critical Thinking and Problem Solving, Logical Reasoning, Research, Software Development, Critical Thinking

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Analíticas y Métricas de Marketing

    Skills you'll gain: Web Analytics, Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Digital Analysis, Digital Marketing, Business Metrics, Data-Driven Marketing, Target Audience, Digital Marketing Tools, Analytics, Customer Analysis, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    244 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Innovation Career Lessons from a Master

    Skills you'll gain: Innovation, Creative Problem-Solving, Team Building, Ideation, Creative Thinking, Entrepreneurship, Creativity, Visionary, Initiative and Leadership, New Product Development, Action Oriented, Design and Product, Strategic Planning, Usability, Value Propositions, Overcoming Obstacles, Overcoming Objections, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    351 reviews

    Beginner · Course · 1 - 4 Weeks

1…190191192…442

In summary, here are 10 of our most popular market research courses

  • AI for Professional Communication: Kennesaw State University
  • Evidence-Based Psychotherapy: University of California, Santa Cruz
  • Observational Methods and Qualitative Data Analysis: American Psychological Association
  • Homeland Security & Cybersecurity Connection - It's Not About the Terrorists: University of Colorado System
  • Advanced Project Management and Leadership: Johns Hopkins University
  • Voice of the Customer (VoC): Enhancing Experiences: Coursera
  • Brand Management: Strategies for a Strong Brand: Coursera
  • L’IA pour tous: DeepLearning.AI
  • Strategies for Converting and Retaining Customers Online: University of California, Irvine
  • General Physics: Birla Institute of Technology & Science, Pilani

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok