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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Product Development for Technical Managers

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Product Lifecycle Management, Prototyping, Market Research, Sustainable Business, Agile Product Development, Marketing, Product Roadmaps, Sustainable Design, Ideation, Commercialization

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Financial Analysis of Scenarios and Decisions

    Skills you'll gain: Variance Analysis, Performance Measurement, Management Accounting, Return On Investment, Financial Management, Cost Management, Budgeting, Financial Analysis, Cost Accounting, Operational Analysis, Performance Management, Key Performance Indicators (KPIs), Data Analysis, Planning, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Riesgos y oportunidades empresariales en una economía globalizada

    Skills you'll gain: Economics, Financial Policy, Economic Development, Trend Analysis, Global Marketing, Business Economics, International Relations, Analysis, Socioeconomics, Business Risk Management, Public Policies, Business Strategies, World History, Investments

    4.9
    Rating, 4.9 out of 5 stars
    ·
    180 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Business Analysts: Faster Insights

    Skills you'll gain: Responsible AI, Business Analysis, Business Process Modeling, Business Analytics, Stakeholder Management, Generative AI Agents, Business Process, Stakeholder Communications, Business Intelligence, Business Transformation, Data Visualization, SQL

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Data Analysis Using SQL

    Skills you'll gain: Database Design, Data Manipulation, SQL, Relational Databases, Database Management, Data Analysis, Data Cleansing, Databases, Query Languages, Data Transformation, MySQL Workbench, Data Integrity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Generative Engine Optimization (GEO)

    Skills you'll gain: Content Performance Analysis, Google Gemini, Generative AI, Content Strategy, Content Marketing, AI Workflows, ChatGPT, Google Analytics, AI Product Strategy, Responsible AI, Content Creation, Metadata Management, Customer Insights, Market Intelligence, Ethical Standards And Conduct

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Big Data - Capstone Project

    Skills you'll gain: Data Presentation, Data Processing, Big Data, Apache Spark, Splunk, Data Analysis, Unstructured Data, Data Storytelling, Analytics, Data Wrangling, Network Analysis, Classification Algorithms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    400 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Cloud Data Engineering

    Skills you'll gain: Cloud-Native Computing, Software Engineering, Distributed Computing, Cloud Storage, Extract, Transform, Load, Google Cloud Platform, Big Data, Cloud Computing, Serverless Computing, Cloud Technologies, Data Lakes, Data Pipelines, Amazon Web Services, Command-Line Interface, Python Programming, Data Governance, NumPy, Rust (Programming Language)

    4.1
    Rating, 4.1 out of 5 stars
    ·
    92 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Data Ecosystem

    Skills you'll gain: Data Governance, Data Ethics, Data Warehousing, Extract, Transform, Load, Data Quality, Data Management, Tableau Software, Data Lakes, Data Architecture, Data Literacy, Data Storage, Data Modeling, Data Infrastructure, Databases, Business Intelligence, Data Integrity, Spreadsheet Software, Database Management, Relational Databases

    4.7
    Rating, 4.7 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    PowerBI for Beginners: Sales Data Exploration

    Skills you'll gain: Power BI, Interactive Data Visualization, Data Visualization, Data Presentation, Dashboard, Trend Analysis, Exploratory Data Analysis, Customer Analysis, Data Visualization Software, Sales, Business Intelligence, Data Analysis, Business Analytics, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Unleashing the Impact of your Social Enterprise

    Skills you'll gain: Social Impact, Growth Strategies, Marketing Communications, Sustainable Development, Business Planning, Communication Strategies, Strategic Partnership, Entrepreneurship, Performance Measurement, Innovation, Franchising

    4.6
    Rating, 4.6 out of 5 stars
    ·
    80 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Deep Learning for Computer Vision

    Skills you'll gain: Model Evaluation, Computer Vision, Model Deployment, Anomaly Detection, Convolutional Neural Networks, Image Analysis, Transfer Learning, Matlab, Deep Learning, Artificial Neural Networks, Applied Machine Learning, PyTorch (Machine Learning Library), Data Preprocessing, Classification Algorithms, Data Visualization, Data Synthesis, Performance Tuning, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 1 - 3 Months

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1…190191192…417

In summary, here are 10 of our most popular marketing analytics courses

  • Product Development for Technical Managers: University of Colorado Boulder
  • Financial Analysis of Scenarios and Decisions: University of Illinois Urbana-Champaign
  • Riesgos y oportunidades empresariales en una economía globalizada: IE Business School
  • GenAI for Business Analysts: Faster Insights: Coursera
  • Data Analysis Using SQL: Fractal Analytics
  • Generative Engine Optimization (GEO): Edureka
  • Big Data - Capstone Project: University of California San Diego
  • Cloud Data Engineering: Duke University
  • Data Ecosystem: Tableau Learning Partner
  • PowerBI for Beginners: Sales Data Exploration: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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