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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • S

    Sciences Po

    Entreprendre dans les Industries Culturelles à l'ère du numérique

    Skills you'll gain: Organizational Structure, Promotional Strategies, Business Modeling, Entrepreneurship, Content Creation, Target Audience, Consumer Behaviour, Digital Content, Entrepreneurial Finance, Innovation, Digital Transformation, Market Opportunities, Digital Media Strategy, Intellectual Property

    4.6
    Rating, 4.6 out of 5 stars
    ·
    164 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Washington

    Communicating Data Science Results

    Skills you'll gain: Data Ethics, Statistical Visualization, Data Storytelling, Data Visualization Software, Data Governance, Big Data, Technical Communication, Cloud Computing, Amazon Web Services, Information Privacy, Ethical Standards And Conduct

    3.4
    Rating, 3.4 out of 5 stars
    ·
    142 reviews

    Mixed · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    Mastering Excel Essentials to Enhance Business Value

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Excel Formulas, Dashboard, Data Entry, Productivity Software, Business Reporting, Data Cleansing, Data Visualization, Data Management, Analytics, Data Validation

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Logistic Regression with NumPy and Python

    Skills you'll gain: Matplotlib, Data Visualization, Seaborn, Logistic Regression, NumPy, Data Analysis, Jupyter, Data Science, Machine Learning, Machine Learning Algorithms, Python Programming, Supervised Learning, Classification Algorithms, Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    396 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • R

    Rice University

    Data Analysis for Managerial Decision-Making

    Skills you'll gain: Probability & Statistics, Microsoft Excel, Descriptive Statistics, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Business Mathematics, Spreadsheet Software, Data-Driven Decision-Making, Algebra, Bayesian Statistics, Arithmetic, Case Studies, Statistical Analysis, Quantitative Research, Data Analysis, Correlation Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Starweaver

    Executive Communication Excellence

    Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Responsible AI, Emotional Intelligence, Technical Writing, Google Gemini, Anthropic Claude, Communication Strategies, Communication, Technical Documentation, Stakeholder Engagement, Marketing Communications, Media and Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    28 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • C

    Coursera

    AI-Enhanced Content Creation:Elevate Copywriting with Humata

    Skills you'll gain: Prompt Engineering, Target Audience, Blogs, Copywriting, Advertising, Marketing Materials, Generative AI, Content Creation, Facebook, Social Media Content

    4.1
    Rating, 4.1 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • É

    École Nationale des Ponts et Chaussées

    Mobilités et véhicules électriques

    Skills you'll gain: Transportation Operations, Electric Power Systems, Sustainable Development, Sustainable Technologies, Climate Change Mitigation, Economics, Market Analysis, Environmental Science, Public Policies, Cost Benefit Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    110 reviews

    Beginner · Course · 1 - 3 Months

  • L

    LearnKartS

    Google Ads Mastery : Create & Optimize Winning Campaigns

    Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Keyword Research, Performance marketing, Digital Advertising, Advertising, Campaign Management, Web Analytics, Target Audience, Merchant Services

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Predictive Modeling, Model Fitting, and Regression Analysis

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Regression Analysis, Decision Tree Learning, Supervised Learning, Data Modeling, Data Analysis, Logistic Regression, Descriptive Analytics, Forecasting, Machine Learning, Model Evaluation, Classification Algorithms, Unsupervised Learning, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    75 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Digital Business Strategy

    Skills you'll gain: Intellectual Property, Digital Transformation, Business Modeling, Business Strategy, Technology Strategies, Innovation, Data-Driven Decision-Making, Value Propositions, Market Dynamics, Competitive Analysis, Computing Platforms, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    125 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Austral

    Emprendiendo en STEM

    Skills you'll gain: Design Thinking, Team Leadership, Team Building, Market Opportunities, Entrepreneurship, Solution Design, Financial Management, Marketing Strategies, Innovation, Marketing, Business Development, Business Planning, Business Modeling, Value Propositions, New Product Development, Professional Networking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
  • Communicating Data Science Results: University of Washington
  • Mastering Excel Essentials to Enhance Business Value: Illinois Tech
  • Logistic Regression with NumPy and Python: Coursera
  • Data Analysis for Managerial Decision-Making: Rice University
  • Executive Communication Excellence: Starweaver
  • AI-Enhanced Content Creation:Elevate Copywriting with Humata: Coursera
  • Mobilités et véhicules électriques : École Nationale des Ponts et Chaussées
  • Google Ads Mastery : Create & Optimize Winning Campaigns: LearnKartS
  • Predictive Modeling, Model Fitting, and Regression Analysis: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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