• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Computational Thinking with Beginning C Programming

    Skills you'll gain: Computational Thinking, File I/O, Data Collection, Simulations, Data Analysis, Microsoft Visual Studio, C (Programming Language), Statistical Analysis, Automation, Program Development, Data Structures, Programming Principles, Algorithms, Computer Programming, Theoretical Computer Science, Data Storage, Descriptive Statistics, Data Visualization Software, Debugging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    433 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    Generative AI: Prompt Engineering Basics

    Skills you'll gain: Responsible AI, LLM Application, Model Evaluation, Scripting, Debugging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Analítica y ciencia de datos para negocios

    Skills you'll gain: Data Preprocessing, Business Analytics, Dimensionality Reduction, Analytics, Data Cleansing, Data Transformation, Anomaly Detection, Data Manipulation, Project Management Life Cycle, Databases, R Programming, Data Analysis, Data Quality, Data Science, Big Data, Exploratory Data Analysis, Supervised Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create an Infographic in Canva

    Skills you'll gain: Infographics, Canva (Software), Graphic and Visual Design, Design Elements And Principles

    4.6
    Rating, 4.6 out of 5 stars
    ·
    201 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Capstone: Organization Integration

    Skills you'll gain: Salesforce, Email Marketing, User Accounts, Dashboard, Administration, Business Reporting, Collaborative Software, Data Maintenance, Data Cleansing, UI/UX Strategy, Application Deployment, Data Import/Export, Internal Communications, Data Management, Business Administration, Cloud Computing, Data Security, Automation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Data Mining Project

    Skills you'll gain: Data Mining, Text Mining, Innovation, Data Integration, Unstructured Data, Big Data, Data Analysis, Exploratory Data Analysis, Data Presentation, Data Visualization Software, Feature Engineering, Analysis, Model Evaluation, Natural Language Processing, Technical Writing, Classification Algorithms, Algorithms

    4.4
    Rating, 4.4 out of 5 stars
    ·
    48 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Principal Component Analysis with NumPy

    Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Seaborn, Matplotlib, Statistical Visualization, Jupyter, Dimensionality Reduction, Data Science, Machine Learning Methods, Python Programming, Data Preprocessing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    298 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    أساسيات الذكاء الاصطناعي والبيانات الضخمة | AI

    Skills you'll gain: Computer Vision, Natural Language Processing, Robotics, Machine Learning, Big Data, Artificial Intelligence, Supervised Learning, Deep Learning, Reinforcement Learning, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    226 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create a Brand Awareness Survey in Qualtrics

    Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Human Resources Management Essentials

    Skills you'll gain: Organizational Change, Change Management, Performance Review, Human Resource Policies, Recruitment, Smart Goals, Employee Performance Management, Employee Engagement, Diversity and Inclusion, Interviewing Skills, Human Resources, Human Resource Management, Organizational Structure, Employee Onboarding, Health Care Administration, Internal Communications, Labor Law

    4.7
    Rating, 4.7 out of 5 stars
    ·
    86 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Tweet Emotion Recognition with TensorFlow

    Skills you'll gain: Recurrent Neural Networks (RNNs), Tensorflow, Python Programming, Natural Language Processing, Data Preprocessing, Applied Machine Learning, Text Mining, Machine Learning Algorithms, Deep Learning, Classification Algorithms, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    174 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to design Facebook/IG Stories using Canva

    Skills you'll gain: Canva (Software), Storytelling, Content Creation, Multimedia, Design Elements And Principles, Design, Graphic and Visual Design Software, Photo Editing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    287 reviews

    Beginner · Guided Project · Less Than 2 Hours

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…197198199…417

In summary, here are 10 of our most popular marketing analytics courses

  • Computational Thinking with Beginning C Programming: University of Colorado System
  • Generative AI: Prompt Engineering Basics: Board Infinity
  • Analítica y ciencia de datos para negocios: Pontificia Universidad Católica del Perú
  • Create an Infographic in Canva: Coursera
  • Salesforce Capstone: Organization Integration: University of California, Irvine
  • Data Mining Project: University of Illinois Urbana-Champaign
  • Principal Component Analysis with NumPy: Coursera
  • أساسيات الذكاء الاصطناعي والبيانات الضخمة | AI: Alfaisal University | KLD
  • Create a Brand Awareness Survey in Qualtrics: Coursera
  • Human Resources Management Essentials: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok