Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Emory University
Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Content Creation, Customer Engagement, Artificial Intelligence
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Regression Analysis, Classification Algorithms, Dimensionality Reduction, Data Analysis, Anomaly Detection, Supervised Learning, Model Evaluation, Statistical Analysis, Analytics, Logistic Regression, Data Preprocessing, Predictive Modeling, Statistical Modeling, Machine Learning Methods, Decision Tree Learning, Data Mining, Exploratory Data Analysis, Feature Engineering, Machine Learning
Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Customer Relationship Management, Customer Data Management, Big Data, Data Mining, Data-Driven Decision-Making, Predictive Analytics, Sales Management, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Customer Insights, Customer Acquisition Management, Analytics, Customer experience strategy (CX), Customer Retention, Data Manipulation, Applied Machine Learning, Machine Learning Algorithms
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: AWS Kinesis, Model Evaluation, AWS SageMaker, Machine Learning Algorithms, Data Collection, Amazon Redshift, MLOps (Machine Learning Operations), Image Analysis, Reinforcement Learning, Amazon Web Services, Model Deployment, Data Preprocessing, Scalability, Classification Algorithms, Forecasting, Feature Engineering, Algorithms, Data Analysis, Predictive Modeling, Data Modeling
Beginner · Specialization · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Brand Awareness, Social Media Marketing, Target Audience, Social Media, Brand Strategy, Digital Media Strategy, Branding, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement
Intermediate · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Sustainability Reporting, Marketing and Public Relations, Analysis, Business Writing, Sustainable Business, Corporate Sustainability, Product Lifecycle Management, Business Communication, Presentations
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing
Beginner · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: PySpark, Databricks, Data Pipelines, Apache Spark, MLOps (Machine Learning Operations), Apache Hadoop, Big Data, Data Warehousing, Data Quality, Data Integration, Data Processing, Database Architecture and Administration, DevOps, Distributed Computing, Data Transformation, SQL, Python Programming
Advanced · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Decision Support Systems, Database Design, Relational Databases, Database Management, Database Management Systems, SQL, Descriptive Statistics, Data Literacy, Statistics, Statistical Analysis, Business Intelligence, Microsoft Excel, Extract, Transform, Load, Data-Driven Decision-Making, Business Analytics, Data Manipulation, Data Science
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales Process, Strategic Marketing, B2B Sales, Business Strategies, Business Analysis, Competitive Analysis, Market Analysis, Peer Review
Intermediate · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Microsoft Excel, Spreadsheet Software, Excel Formulas, Dashboard, Data Entry, Productivity Software, Business Reporting, Data Cleansing, Data Visualization, Data Management, Analytics, Data Validation
Build toward a degree
Beginner · Course · 1 - 4 Weeks