• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    University of Colorado Boulder

    Teaching for Justice and Inclusivity In Challenging Times

    Skills you'll gain: Diversity Awareness, Teaching, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Pedagogy, Cultural Responsiveness, Instructional Strategies, Cultural Diversity, Advocacy, Social Justice, Parent Communication, Student Engagement, Family Support, Community Outreach, Curriculum Planning, Rapport Building

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Impacts of the Environment on Global Public Health

    Skills you'll gain: Demography, Occupational Health, Environmental Regulations, Social Justice, Climate Change Programs, Environmental Issue, Public Health, Health Equity, Environment, Environmental Laws, Environmental Policy, Health Systems, Sustainable Development, Health Disparities, Systems Thinking, Environment Health And Safety, Occupational Safety and Health Administration (OSHA), Social Determinants Of Health, Climate Change Mitigation, Environmental Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    304 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Michigan

    Advanced Styling with Responsive Design

    Skills you'll gain: Responsive Web Design, HTML and CSS, Web Design, Cascading Style Sheets (CSS), Bootstrap (Front-End Framework), Wireframing, User Interface (UI) Design, Browser Compatibility, Usability, Web Content Accessibility Guidelines, Mobile Development, Javascript

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Wharton Business Foundations Capstone

    Skills you'll gain: Peer Review, Project Design, Business, Analysis, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Competitive Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Report Writing, Finance, Financial Accounting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    416 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Create a Facebook Shop in Commerce Manager

    Skills you'll gain: Facebook, Product Promotion, Account Management, Social Media Content, E-Commerce, Social Media Marketing, Social Media, Payment Systems

    3.9
    Rating, 3.9 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • R

    Real Madrid Graduate School Universidad Europea

    AI in Fan Engagement

    Skills you'll gain: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Advanced Analytics, Data-Driven Decision-Making, Predictive Modeling, AI Enablement, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Media Strategy, Digital Transformation, Drive Engagement, Media Planning, Media Relations, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • P

    PwC

    Effective Business Presentations with Powerpoint

    Skills you'll gain: Microsoft PowerPoint, Presentations, Data Storytelling, Verbal Communication Skills, Public Speaking, Data Visualization, Business Communication, Storytelling, Communication, Peer Review, Communication Strategies, Data Analysis, Target Audience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Design engaging Facebook / Instagram Stories with Visme

    Skills you'll gain: Instagram, Storytelling, Content Creation, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Marketing Materials

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California San Diego

    Our Energy Future

    Skills you'll gain: Climate Change Mitigation, Energy and Utilities, Electrical Power, Pollution Prevention, Sustainable Development, Environmental Policy, Oil and Gas, Sustainable Technologies, Environment, Socioeconomics, Environmental Science, Biological Engineering, Economics, Chemical Engineering

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • U

    Universitat de Barcelona

    The Mediterranean, a Space of Exchange (from the Renaissance to Enlightenment)

    Skills you'll gain: World History, Culture, International Relations, Art History, Social Sciences, Economics, European History, Cultural Diversity, Sociology, Political Sciences

    4.4
    Rating, 4.4 out of 5 stars
    ·
    228 reviews

    Mixed · Course · 1 - 3 Months

  • M

    Microsoft

    Microsoft Copilot: Your Everyday AI Companion

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Responsible AI, Data Governance, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Business Process Automation, Compliance Management, AI Security, Customer Service, Information Privacy, Microsoft Office, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    172 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Glasgow

    MBA Essentials

    Skills you'll gain: Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, B2B Sales

    4.6
    Rating, 4.6 out of 5 stars
    ·
    250 reviews

    Intermediate · Course · 1 - 4 Weeks

1…202203204…506

In summary, here are 10 of our most popular social media marketing courses

  • Teaching for Justice and Inclusivity In Challenging Times: University of Colorado Boulder
  • Impacts of the Environment on Global Public Health: University of Michigan
  • Advanced Styling with Responsive Design: University of Michigan
  • Wharton Business Foundations Capstone: University of Pennsylvania
  • Create a Facebook Shop in Commerce Manager: Coursera
  • AI in Fan Engagement: Real Madrid Graduate School Universidad Europea
  • Effective Business Presentations with Powerpoint: PwC
  • Design engaging Facebook / Instagram Stories with Visme: Coursera
  • Our Energy Future: University of California San Diego
  • The Mediterranean, a Space of Exchange (from the Renaissance to Enlightenment): Universitat de Barcelona

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok