• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Essential Skills for First-Time Managers

    Skills you'll gain: Negotiation, Prioritization, Conflict Management, Team Collaboration, Teamwork, Workplace inclusivity, De-escalation Techniques, Diversity Training, Communication, Stress Management, Emotional Intelligence, Productivity, Empathy & Emotional Intelligence, Diversity and Inclusion, Team Management, Team Leadership, Professionalism, Ethical Standards And Conduct, Strategic Prioritization, Workplace Bullying Intervention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    698 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to Healthcare Management

    Skills you'll gain: Health Care Administration, Staff Management, Clinical Leadership, Community Health, Health Administration, Public Health, People Management, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Electronic Medical Record System, Marketing and Public Relations, Financial Management, Marketing Communications, Health Informatics, Quality Improvement, Media and Communications, Human Resources, Philanthropy, Health Information Management and Medical Records

    4.7
    Rating, 4.7 out of 5 stars
    ·
    109 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Rochester

    Introduction to Self-Determination Theory: An approach to motivation, development and wellness

    Skills you'll gain: Self-Motivation, Self-Awareness, Motivational Skills, Social Sciences, Mindfulness, Health And Wellness Coaching, Personal Development, Learning Theory, Economics, Policy, and Social Studies, Human Development, Psychology, Employee Engagement, Cultural Diversity, School Psychology, Goal Setting, Goal-Oriented, Coaching, Psychotherapy, Child Development, Relationship Building

    4.8
    Rating, 4.8 out of 5 stars
    ·
    529 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Strategy

    Skills you'll gain: Business Strategy, Business Strategies, Business Planning, Organizational Strategy, Strategic Thinking, Corporate Strategy, Strategic Planning, Strategic Leadership, Business Management, Strategic Decision-Making, Competitive Analysis, Business Modeling, Market Analysis, Value Propositions, Resource Utilization

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    M

    Madecraft

    Advice for Leaders During a Crisis

    Skills you'll gain: Crisis Management, Organizational Change, Team Leadership, Organizational Leadership, Leadership, Dealing With Ambiguity, Stress Management, Contingency Planning, Composure, Resilience, Team Management, Change Management, Adaptability, Team Motivation, Decision Making, Recognizing Others, Emotional Intelligence, Trustworthiness, Cognitive flexibility, Communication

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    CertNexus Certified Ethical Emerging Technologist

    Skills you'll gain: Crisis Management, Data Ethics, Governance, Business Ethics, Strategic Leadership, Corporate Communications, Responsible AI, Law, Regulation, and Compliance, Communication Planning, Accountability Frameworks, Media Relations, Strategic Thinking, Communication Strategies, Risking, Risk Control, Risk Management, Test Tools, Communication, Leadership, Learning Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    642 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    P

    Pontificia Universidad Católica del Perú

    Operaciones Inteligentes: Lanza y gestiona tu negocio con IA Generativa

    Skills you'll gain: Customer experience improvement, Scalability, Business Process Automation, Business Operations, AI Enablement, Operations Management, Operational Efficiency, Generative AI Agents, No-Code Development, Generative AI, Process Improvement, Productivity Software, Self Service Technologies, Automation, Sales Enablement, Personalized Service, Customer Service, AI Integrations, Prompt Engineering

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Research and Strategy for Effective Information Architecture

    Skills you'll gain: Information Architecture, UI/UX Research, User Research, Content Management, UI/UX Strategy, Design Research, User Experience, Content Strategy, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Usability Testing, Information Management, Usability, User Centered Design, Data Mapping, Digital Analysis, Diagram Design, Web Design, Web Applications, Web Development

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Intermediate Grammar Project

    Skills you'll gain: Grammar, Multimedia, Language Learning, English Language, Language Competency, Content Creation, Writing, Photo/Video Production and Technology, Electronic Media, Digital Publishing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    184 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    OpenAI GPTs: Creating Your Own Custom AI Assistants

    Skills you'll gain: Retrieval-Augmented Generation, ChatGPT, Generative AI Agents, Prompt Patterns, Generative AI, Prompt Engineering, OpenAI, OpenAI API, Expense Management, AI Personalization, Expense Reports, Travel Arrangements, Tool Calling, Test Case, Human Computer Interaction, Interaction Design, Responsible AI, Human Centered Design, System Testing, Safety Assurance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    790 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Big Data, Artificial Intelligence, and Ethics

    Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, Research Methodologies, AI literacy, Social Sciences, Applied Machine Learning, Responsible AI, Machine Learning, Ethical Standards And Conduct, Case Studies, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    770 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Data Analysis and Exploration

    Skills you'll gain: Exploratory Data Analysis, Data Analysis, Business Analytics, Descriptive Analytics, Descriptive Statistics, Analytics, Analytical Skills, Statistical Analysis, Statistical Visualization, Data Visualization, Correlation Analysis, Histogram, Box Plots, Statistical Methods, Plot (Graphics), Scatter Plots, Statistics, Data Presentation, Graphing

    Beginner · Course · 1 - 4 Weeks

1…202203204…581

In summary, here are 10 of our most popular social media marketing courses

  • Essential Skills for First-Time Managers: LearnKartS
  • Introduction to Healthcare Management: University of Michigan
  • Introduction to Self-Determination Theory: An approach to motivation, development and wellness: University of Rochester
  • Business Strategy: University of Illinois Urbana-Champaign
  • Advice for Leaders During a Crisis: Madecraft
  • CertNexus Certified Ethical Emerging Technologist: CertNexus
  • Operaciones Inteligentes: Lanza y gestiona tu negocio con IA Generativa: Pontificia Universidad Católica del Perú
  • Research and Strategy for Effective Information Architecture: Packt
  • Intermediate Grammar Project: University of California, Irvine
  • OpenAI GPTs: Creating Your Own Custom AI Assistants: Vanderbilt University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok