• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • U

    Universidad Austral

    Negociación 4.0

    Skills you'll gain: Negotiation, Conflict Management, Communication, Coaching, Influencing, Teamwork, Collaboration, Emotional Intelligence, Decision Making, Active Listening

    4.7
    Rating, 4.7 out of 5 stars
    ·
    859 reviews

    Beginner · Course · 1 - 4 Weeks

  • R

    Rice University

    Self Awareness and the Effective Leader

    Skills you'll gain: Creative Problem-Solving, Prioritization, Stress Management, Time Management, Self-Awareness, Leadership Development, Leadership, Personal Development, Goal Setting, Relationship Building, Emotional Intelligence, Resilience, Communication, Adaptability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    688 reviews

    Beginner · Course · 1 - 3 Months

  • B

    Berklee

    El Músico Moderno

    Skills you'll gain: Music Theory, Music, Musical Composition, Peer Review, Music Performance, Media Production, Instrumental Music, Post-Production, Writing and Editing, Storytelling, Writing, Editing, File Management, Creativity, System Configuration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    782 reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Managing Security in Google Cloud

    Skills you'll gain: Identity and Access Management, Cloud Security, Google Cloud Platform, Security Controls, Cloud Computing, Virtual Networking, Firewall, Network Security, Data Access, Role-Based Access Control (RBAC), Authorization (Computing), Single Sign-On (SSO), Authentications, Public Cloud, Load Balancing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Course · 1 - 3 Months

  • N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    823 reviews

    Mixed · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Lean Six Sigma

    Skills you'll gain: Lean Six Sigma, Process Capability, Process Analysis, Process Mapping, Six Sigma Methodology, Lean Methodologies, Lean Manufacturing, Statistical Process Controls, Process Improvement, Quality Improvement, Process Optimization, Operational Analysis, Business Process, Quality Control, Statistical Analysis, Continuous Improvement Process, Analysis, Predictive Modeling, Production Process, Performance Measurement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    999 reviews

    Intermediate · Specialization · 3 - 6 Months

  • S

    SkillUp

    Project Management Foundations, Initiation, and Planning

    Skills you'll gain: Earned Value Management, Team Motivation, Stakeholder Engagement, Project Management Institute (PMI) Methodology, Project Planning, Stakeholder Management, Leadership and Management, Team Leadership, Project Management, Project Management Life Cycle, Project Scoping, Project Documentation, Project Schedules, Meeting Facilitation, Agile Project Management, Quality Management, Work Breakdown Structure, Risk Management, Cost Management, Scope Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    572 reviews

    Beginner · Course · 1 - 3 Months

  • V

    Vanderbilt University

    Android App Components - Intents, Activities, and Broadcast Receivers

    Skills you'll gain: Git (Version Control System), Android Development, File I/O, Android Studio, Mobile Development, Data Persistence, Java Programming, Application Development, Event-Driven Programming, Computer Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    801 reviews

    Mixed · Course · 1 - 3 Months

  • U

    Universidad de los Andes

    Formulación y evaluación de proyectos complejos

    Skills you'll gain: Feasibility Studies, Project Management Life Cycle, Project Portfolio Management, Program Management, Strategic Planning, Project Management, Financial Analysis, Case Studies, Business Analysis, Complex Problem Solving, Project Finance, Cost Benefit Analysis, Risk Management, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Course · 1 - 3 Months

  • S

    Shanghai Jiao Tong University

    Training and Practicing in English Public Speaking

    Skills you'll gain: Public Speaking, Active Listening, English Language, Verbal Communication Skills, Communication, Critical Thinking, Creative Thinking, Stress Management, Adaptability, Self-Awareness

    4.6
    Rating, 4.6 out of 5 stars
    ·
    300 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Digital and Marketing Asset Management Essentials

    Skills you'll gain: Digital Assets, Asset Management, Metadata Management, Cloud Deployment, Content Management, Workflow Management, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Brand Management, Technical Services, Enterprise Architecture, Software As A Service, Benchmarking, Vendor Management, Scalability

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Austral

    Full Stack Web Development en Español

    Skills you'll gain: Angular, Server Side, Node.JS, Responsive Web Design, LESS, Bootstrap (Front-End Framework), Mobile Development, Back-End Web Development, Version Control, Cross Platform Development, Restful API, HTML and CSS, Web Design and Development, React Redux, JavaScript Frameworks, Continuous Integration, TypeScript, iOS Development, Apple iOS, MongoDB

    4.2
    Rating, 4.2 out of 5 stars
    ·
    825 reviews

    Beginner · Specialization · 3 - 6 Months

1…204205206…834

In summary, here are 10 of our most popular brand management courses

  • Negociación 4.0: Universidad Austral
  • Self Awareness and the Effective Leader: Rice University
  • El Músico Moderno: Berklee
  • Managing Security in Google Cloud: Google Cloud
  • The Business of Social: Northwestern University
  • Lean Six Sigma: Tecnológico de Monterrey
  • Project Management Foundations, Initiation, and Planning: SkillUp
  • Android App Components - Intents, Activities, and Broadcast Receivers: Vanderbilt University
  • Formulación y evaluación de proyectos complejos: Universidad de los Andes
  • Training and Practicing in English Public Speaking: Shanghai Jiao Tong University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok