Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Irvine
Skills you'll gain: Predictive Modeling, Predictive Analytics, Regression Analysis, Decision Tree Learning, Supervised Learning, Data Modeling, Data Analysis, Logistic Regression, Descriptive Analytics, Forecasting, Machine Learning, Model Evaluation, Classification Algorithms, Unsupervised Learning, Statistical Analysis
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Regression Analysis, Classification Algorithms, Dimensionality Reduction, Data Analysis, Anomaly Detection, Supervised Learning, Model Evaluation, Statistical Analysis, Data Mining, Analytics, Logistic Regression, Data Preprocessing, Predictive Modeling, Applied Machine Learning, Machine Learning Methods, Statistical Modeling, Machine Learning Algorithms, Exploratory Data Analysis, Machine Learning
Intermediate · Specialization · 3 - 6 Months

Simplilearn
Skills you'll gain: Marketing Automation, AI Personalization, Marketing Analytics, Digital Marketing, Marketing Strategies, Marketing, Customer Analysis, Digital Advertising, Predictive Analytics, Image Analysis, Artificial Intelligence, Customer Engagement, ChatGPT, Search Engine Optimization, Automation, Visual Merchandising, Computer Vision
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Key Performance Indicators (KPIs), Power BI, Dashboard, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Presentation, Business Metrics, Performance Analysis, Data Visualization Software, Data Import/Export, Business Intelligence, Regional Sales, Sales Presentation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Webpack, Frontend Performance, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Web Development, Software Testing, Test Automation, Development Testing, WordPress, Javascript
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Design Elements And Principles, Marketing Materials, Color Theory, Graphic Design, Branding, Marketing, Advertising, Business
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales Process, Strategic Marketing, B2B Sales, Business Strategies, Business Analysis, Competitive Analysis, Market Analysis, Peer Review
Intermediate · Course · 1 - 4 Weeks

Unilever
Skills you'll gain: Supply Chain Systems, Supply Chain Management, Data Management, Data Lakes, Supply Chain Planning, Data Analysis Software, Real Time Data, Business Technologies, Inventory Management System, Forecasting, Data Analysis, Data-Driven Decision-Making, AI Enablement, Problem Solving, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: AWS SageMaker, MLOps (Machine Learning Operations), Microsoft Azure, Model Deployment, Exploratory Data Analysis, Data Pipelines, Amazon Web Services, Feature Engineering, Cloud Solutions, Model Evaluation, Data Preprocessing, Cloud Deployment, Data Analysis, Serverless Computing, Machine Learning, Python Programming
Advanced · Course · 1 - 3 Months
University of Toronto
Skills you'll gain: Bioinformatics, Network Analysis, Data Visualization Software, Data Analysis, Data Mining, Exploratory Data Analysis, Databases
Intermediate · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Entrepreneurship, Content Creation, Business Modeling, Promotional Strategies, Digital Content, Business Leadership, Entrepreneurial Finance, Innovation, Marketing Budgets, Digital Transformation, Consumer Behaviour, Business Economics, Intellectual Property
Beginner · Course · 1 - 3 Months