• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • U

    Università Bocconi

    A Scientific Approach to Innovation Management

    Skills you'll gain: Data Analysis, Innovation, Strategic Decision-Making, Statistical Analysis, Data-Driven Decision-Making, Regression Analysis, Correlation Analysis, Big Data, Business Metrics, A/B Testing, Case Studies, Probability, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    85 reviews

    Mixed · Course · 1 - 3 Months

  • T

    The Hong Kong University of Science and Technology

    Business English for Cross-cultural Communication

    Skills you'll gain: Business Ethics, Business Communication, English Language, Intercultural Competence, Public Speaking, Verbal Communication Skills, Cultural Diversity, Business Writing, Business, Vocabulary, Cultural Sensitivity, Negotiation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    412 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Leveraging AI for Enhanced Content Creation

    Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Responsible AI, Data Ethics, Artificial Intelligence, Creativity, Video Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    137 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Essential English for Business Professionals

    Skills you'll gain: Presentations, English Language, Verbal Communication Skills, Communication, Non-Verbal Communication, Entrepreneurship, Microsoft PowerPoint, Business Communication, Sales, Interpersonal Communications, Project Management, Business Leadership, Crisis Management, Organizational Structure, Marketing, Leadership and Management, Business, Vocabulary, Telecommuting, Human Resources

    4.7
    Rating, 4.7 out of 5 stars
    ·
    213 reviews

    Intermediate · Specialization · 1 - 3 Months

  • P

    Packt

    Security and Risk Management

    Skills you'll gain: Business Continuity Planning, Continuous Monitoring, Security Management, ISO/IEC 27001, Security Controls, Information Systems Security, Risk Management, Risk Analysis, Security Strategy, Cyber Governance, Threat Modeling, NIST 800-53, Compliance Management, Regulatory Requirements

    4.8
    Rating, 4.8 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    Novartis

    Introduction to Drug Hunting

    Skills you'll gain: Pre-Clinical Development, Clinical Trials, Pharmacology, Drug Development, Clinical Research, Pharmaceuticals, Competitive Intelligence, Safety Assurance, Biotechnology, Biochemistry

    4.8
    Rating, 4.8 out of 5 stars
    ·
    154 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Starweaver

    Executive Communication Excellence

    Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Responsible AI, Emotional Intelligence, Technical Writing, Google Gemini, Anthropic Claude, Communication Strategies, Communication, Technical Documentation, Stakeholder Engagement, Marketing Communications, Media and Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    28 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • B

    Berklee

    Touring 101 for Musicians

    Skills you'll gain: Marketing Budgets, Marketing Planning, Performance Metric, Marketing Strategies, Sales Presentations, Goal Setting, Travel Arrangements, Customer Engagement, Booking (Sales), Event Marketing, Content Marketing, Professional Networking, Business Planning, Talent Management, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Les bases de la stratégie d’entreprise

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Business Planning, Organizational Strategy, Business Analysis, Market Analysis, Business Acumen, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    إستراتيجية الأعمال المتقدمة

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Stakeholder Analysis, Corporate Strategy, Strategic Decision-Making, Business Analysis, Organizational Strategy, Market Analysis, Case Studies, Product Lifecycle Management, International Finance, Risk Analysis, Global Marketing, Innovation, Diversity and Inclusion

    4.9
    Rating, 4.9 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Politecnico di Milano

    Project Management: Beyond planning and control

    Skills you'll gain: Organizational Structure, People Management, Project Management, Team Management, Innovation, Project Design, Project Coordination, Agile Project Management, Business Priorities, Business Process Management, Conflict Management, Change Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    203 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    INSEAD

    Blockchain in Financial Services: Strategic Action Plan

    Skills you'll gain: Blockchain, Business Strategy, Strategic Decision-Making, Work Breakdown Structure, Project Implementation, Project Design, Solution Design, Financial Services, Business Modeling, Competitive Analysis, Market Analysis, Case Studies, Value Propositions, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    70 reviews

    Intermediate · Course · 1 - 3 Months

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…206207208…424

In summary, here are 10 of our most popular marketing strategy courses

  • A Scientific Approach to Innovation Management: Università Bocconi
  • Business English for Cross-cultural Communication: The Hong Kong University of Science and Technology
  • Leveraging AI for Enhanced Content Creation : Coursera
  • Essential English for Business Professionals: University of California, Irvine
  • Security and Risk Management: Packt
  • Introduction to Drug Hunting: Novartis
  • Executive Communication Excellence: Starweaver
  • Touring 101 for Musicians: Berklee
  • Les bases de la stratégie d’entreprise: University of Virginia
  • إستراتيجية الأعمال المتقدمة: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok