• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      E

      Emory University

      AI's Existing Impact

      Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Self Service Technologies, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer experience strategy (CX), Customer Engagement, Consumer Behaviour, MarTech, Customer Service, Artificial Intelligence, Marketing, Responsible AI, Marketing Analytics, Data Ethics, Return On Investment, Algorithms, Content Management

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      M

      Microsoft

      Voice of Change: Communicate with Teams for GenAI Adoption

      Skills you'll gain: Responsible AI, AI Product Strategy, Diversity and Inclusion, Workplace inclusivity, Business Leadership, Strategic Leadership, Talent Management, Workforce Development, Generative AI, Security Strategy, Cross-Functional Collaboration, Ethical Standards And Conduct

      4.5
      Rating, 4.5 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Business Partner e o Papel dos Agentes na Gestão de RH

      Skills you'll gain: Team Performance Management, Team Management, Business Transformation, Business Leadership, Strategic Leadership, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Organizational Leadership, Culture Transformation, Leadership Development, Leadership, Organizational Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      National Taiwan University

      商管研究中的賽局分析(二):資訊經濟學 (Game Theoretic Analysis for Business Research (2))

      Skills you'll gain: Supply Chain Management, Game Theory, Economics, Business Research, Forecasting, Competitive Analysis, Business Analysis, Business Strategy, Business Modeling, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create a Business proposal with Visme for businesses

      Skills you'll gain: Proposal Writing, Business Writing, Proposal Development, Sales Presentations, Presentations, Value Propositions, Content Creation, Business Strategy, Entrepreneurship

      3.6
      Rating, 3.6 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Incentives

      Skills you'll gain: Marketing Channel, Direct Selling, Business Marketing, Strategic Marketing, Strategic Partnership, Coordinating, Price Negotiation, Revenue Management, Strategic Thinking, Market Analysis, Business Risk Management, Business Relationship Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Advancing Women in Tech

      Inspiring Peak Performance on Technical Teams

      Skills you'll gain: Engineering Management, Technical Management, Cross-Functional Collaboration, Team Performance Management, Technical Communication, Software Engineering, Employee Coaching, Communication, Conflict Management, Team Management, Meeting Facilitation, People Management, Performance Review, Virtual Teams, Employee Performance Management, Program Management, Labor Compliance, Agile Methodology, Cloud Engineering, Business Strategy

      4.4
      Rating, 4.4 out of 5 stars
      ·
      23 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Storytelling - Relanza tu Marca

      Skills you'll gain: Data Storytelling, Storytelling, Marketing Communications, Data Visualization, Brand Strategy, Strategic Communication, Presentations, Content Creation, Branding, Driving engagement, Content Strategy, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      30 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Incident Response and Defense with OpenVAS

      Skills you'll gain: Threat Detection, Cyber Threat Intelligence, Threat Management, Vulnerability Assessments, Incident Response, Vulnerability Scanning, Cyber Security Assessment, Vulnerability Management, Cybersecurity, Security Strategy, Risk Mitigation, Emergency Response, System Configuration, Software Installation, Network Analysis, Technical Writing

      5
      Rating, 5 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Securing Cloud and Hybrid Networks

      Skills you'll gain: Continuous Monitoring, Cloud Security, Disaster Recovery, Network Security, Security Strategy, Security Controls, Cloud Computing, Hybrid Cloud Computing, Infrastructure Security, Cybersecurity, Vulnerability Assessments, Threat Detection, Cloud Management, Encryption, Security Information and Event Management (SIEM), Identity and Access Management, Incident Response

      4.3
      Rating, 4.3 out of 5 stars
      ·
      19 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Packt

      Governance and Risk Management Concepts

      Skills you'll gain: Risk Management Framework, Risk Management, IT Management, Risk Appetite, Business Risk Management, Operational Risk, Enterprise Risk Management (ERM), Compliance Management, Risk Analysis, Governance, Regulatory Requirements, Organizational Structure, Accountability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Duke University

      ESG Mindsets for Business Transformation

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Adaptability, Open Mindset, Sustainable Business, Strategic Thinking, Business Solutions, Business Transformation, Strategic Leadership, Corporate Sustainability, Professional Networking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…206207208…329

    In summary, here are 10 of our most popular marketing strategy courses

    • AI's Existing Impact: Emory University
    • Voice of Change: Communicate with Teams for GenAI Adoption: Microsoft
    • Business Partner e o Papel dos Agentes na Gestão de RH: Fundação Instituto de Administração
    • 商管研究中的賽局分析(二):資訊經濟學 (Game Theoretic Analysis for Business Research (2)): National Taiwan University
    • Create a Business proposal with Visme for businesses: Coursera Project Network
    • Marketing Channel Incentives: Emory University
    • Inspiring Peak Performance on Technical Teams: Advancing Women in Tech
    • Storytelling - Relanza tu Marca: Universidad de Palermo
    • Incident Response and Defense with OpenVAS: IBM
    • Securing Cloud and Hybrid Networks: LearnQuest

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok