• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Active Learning in STEM with PhET Interactive Simulations

    Skills you'll gain: Instructional Strategies, Teaching, Prompt Engineering, Education Software and Technology, Design Reviews, Mathematics Education, Digital pedagogy, Simulations, Simulation and Simulation Software, Prompt Patterns, Curriculum Planning, Diversity Equity and Inclusion Initiatives, Interactive Design, User Feedback, Experimentation, Research, Design Strategies, Design, Physics, Chemistry

    4.9
    Rating, 4.9 out of 5 stars
    ·
    153 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    Technion - Israel Institute of Technology

    New Product Development - develop your own new product

    Skills you'll gain: New Product Development, Budget Management, Risk Management, Resource Allocation, Risk Modeling, Risk Management Framework, Resource Management, Risk Analysis, Project Management, Product Development, Resource Planning, Cost Management, Milestones (Project Management), Project Risk Management, Product Management, Project Planning, Agile Product Development, Business Strategies, Scheduling, Process Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    143 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Speaking and Presenting: Pitches and Persuasion

    Skills you'll gain: Storytelling, Oral Expression, Persuasive Communication, Public Speaking, Non-Verbal Communication, Verbal Communication Skills, Ingenuity, Creative Thinking, Communication, Creativity, Optimism, Problem Solving, Resilience, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Design Basics of RCC Buildings

    Skills you'll gain: Architectural Drawing, Blueprint Reading, Structural Engineering, Structural Analysis, Engineering Drawings, Building Design, Engineering Documentation, Civil and Architectural Engineering, Design Specifications, Building Codes, Civil Engineering, Engineering Practices, Engineering Calculations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    66 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    McMaster University

    Finance for Everyone Capstone Project

    Skills you'll gain: Peer Review, User Feedback, Project Documentation, Finance, Stakeholder Engagement, Portfolio Management, Constructive Feedback, Knowledge Transfer, Financial Market, General Finance, Financial Planning, Stakeholder Management, Financial Acumen, Presentations, Stakeholder Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    83 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Oral Expression, General Sales Practices, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Target Market, Sales, Communication, Sales Strategy, Customer Engagement, Brand Loyalty, Rapport Building, Customer Retention, Persona Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management: Analyze, Plan & Strategize

    Skills you'll gain: Retail Management, Retail Store Operations, Retail Sales, Merchandising, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Integrated Marketing Communications, Consumer Behaviour, Promotions and Campaigns, Marketing Communications, Operations Management, Financial Management, Competitive Analysis, Organizational Structure

    5
    Rating, 5 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Developing Explainable AI (XAI)

    Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Artificial Intelligence, AI literacy, Decision Intelligence, Machine Learning, Machine Learning Methods, Model Evaluation, Artificial Neural Networks, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    64 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    T

    The Chinese University of Hong Kong

    Advanced Modeling for Discrete Optimization

    Skills you'll gain: Model Optimization, Debugging, Mathematical Modeling, Operations Research, Computational Logic, Code Reusability, Algorithms, Geometry

    4.9
    Rating, 4.9 out of 5 stars
    ·
    143 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    AIDS: Fear and Hope

    Skills you'll gain: Infectious Diseases, Patient Treatment, Diagnostic Tests, Bloodborne Pathogens, Health Disparities, Infection Control, Patient Education and Support, Laboratory Testing, Public Health and Disease Prevention, Chronic Diseases, Nursing and Patient Care, Preventative Care, Health Equity, Health Education, Public Health, Mental Health Diseases and Disorders, Health Policy, Social Sciences, Microbiology, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    426 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Análise de Dados Quantitativos

    Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Market Data, Data-Driven Marketing, Strategic Marketing, Forecasting, Market Intelligence, Marketing, Marketing Strategies, Strategic Decision-Making, Data Analysis, Predictive Modeling, Business Research, Time Series Analysis and Forecasting, Customer Analysis, Predictive Analytics, Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Animals and Institutions

    Skills you'll gain: Anthropology, Healthcare Ethics, Social Sciences, Culture, Environment, Laboratory Research, General Science and Research, Sociology, Social Justice, Ethical Standards And Conduct, Health Care, Food and Beverage, Social Impact, Nutrition and Diet, Advocacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

1…209210211…442

In summary, here are 10 of our most popular market research courses

  • Active Learning in STEM with PhET Interactive Simulations: University of Colorado Boulder
  • New Product Development - develop your own new product: Technion - Israel Institute of Technology
  • Speaking and Presenting: Pitches and Persuasion: University of Michigan
  • Design Basics of RCC Buildings: L&T EduTech
  • Finance for Everyone Capstone Project: McMaster University
  • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera
  • Retail Management: Analyze, Plan & Strategize: EDUCBA
  • Developing Explainable AI (XAI): Duke University
  • Advanced Modeling for Discrete Optimization: The Chinese University of Hong Kong
  • AIDS: Fear and Hope: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok