• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • H

    Howard University

    Business Problem Solving

    Skills you'll gain: Regression Analysis, Correlation Analysis, Financial Modeling, Spreadsheet Software, Business Analysis, Business Modeling, Business Analytics, Microsoft Excel, Data Modeling, Statistical Analysis, Analysis, Forecasting, Risk Analysis, Data Analysis, Product Assortment, Complex Problem Solving, Predictive Modeling, Business Mathematics, Price Negotiation, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    33 reviews

    Intermediate · Specialization · 1 - 3 Months

  • N

    Northeastern University

    Healthcare Analytics Essentials

    Skills you'll gain: Value-Based Care, Health Informatics, Business Analytics, Health Information Management and Medical Records, Analytics, Patient Safety, Health Care, Patient-centered Care, Statistical Analysis, Quantitative Research, Performance Measurement, Data Analysis, Data-Driven Decision-Making, Descriptive Analytics, Organizational Strategy, Risk Analysis, Peer Review, Strategic Thinking, Data Management, Systems Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Google Ads Mastery : Create & Optimize Winning Campaigns

    Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Keyword Research, Performance marketing, Digital Advertising, Advertising, Campaign Management, Web Analytics, Target Audience, Merchant Services

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Mercadotecnia en un mundo digital

    Skills you'll gain: Marketing, Marketing Channel, Digital Transformation, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Price Negotiation, Consumer Behaviour, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Generative AI for Data Scientists

    Skills you'll gain: Generative AI, Microsoft Copilot, Generative Adversarial Networks (GANs), Natural Language Processing, Data Quality, Anomaly Detection, Data Storytelling, Technical Communication, Responsible AI, Data Visualization, Data Ethics, Data-Driven Decision-Making, Interactive Data Visualization, Data Pipelines, Data Cleansing, Data Visualization Software, Data Preprocessing, Data Science, Autoencoders, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    67 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    HR Management Fundamentals: Recruitment to Development

    Skills you'll gain: Succession Planning, Human Resources, Employee Engagement, Recruitment, Human Resource Strategy, Performance Management, Workforce Development, Talent Acquisition, Employee Retention, Employee Training, Employee Onboarding, Leadership Development, Constructive Feedback

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    استخدام كانفة لتصميم وإنشاء منتجات رقمية

    Skills you'll gain: Canva (Software), Color Theory, Sales, Marketing Collateral, Design, Sales Strategy, Marketing Materials, Layout Design, Digital Design, Intellectual Property, Graphic and Visual Design Software, Product Design, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • S

    Starweaver

    Automation for Business

    Skills you'll gain: Business Process Automation, Automation, Business Process, IT Automation, Workflow Management, Robotic Process Automation, Business Workflow Analysis, Business Technologies, Operational Efficiency, Compliance Management, Security Controls, Continuous Improvement Process, Return On Investment, Change Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Business Model Canvas

    Skills you'll gain: Target Market, Value Propositions, Cost Control, Customer Analysis, Business Modeling, Strategic Partnership, Marketing Channel, Entrepreneurship, Business Strategy, Resource Management, Revenue Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado System

    Cybersecurity Policy for Aviation and Internet Infrastructures

    Skills you'll gain: Infrastructure Security, Cyber Risk, Cyber Security Policies, Cyber Security Assessment, Cybersecurity, Cyber Security Strategy, Risk Management Framework, Technology Roadmaps, Network Infrastructure, Transportation Operations, Infrastructure Architecture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    259 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Developing Explainable AI (XAI)

    Skills you'll gain: Responsible AI, Data Ethics, AI Security, Generative AI, Artificial Intelligence, AI Product Strategy, Machine Learning, Machine Learning Methods, Model Evaluation, Data Literacy, Artificial Neural Networks, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    57 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    Imperial College London

    Design and Implementation of Digital Health Interventions

    Skills you'll gain: Agile Methodology, Health Care Procedure and Regulation, Health Technology, Data Ethics, User Centered Design, Technology Strategies, Health Informatics, Health Policy, Regulatory Compliance, Data Security, Healthcare Ethics, Strategic Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    79 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…209210211…424

In summary, here are 10 of our most popular marketing strategy courses

  • Business Problem Solving: Howard University
  • Healthcare Analytics Essentials : Northeastern University
  • Google Ads Mastery : Create & Optimize Winning Campaigns: LearnKartS
  • Mercadotecnia en un mundo digital: University of Illinois Urbana-Champaign
  • Generative AI for Data Scientists: Microsoft
  • HR Management Fundamentals: Recruitment to Development: Coursera
  • استخدام كانفة لتصميم وإنشاء منتجات رقمية: Coursera
  • Automation for Business: Starweaver
  • Business Model Canvas: Coursera
  • Cybersecurity Policy for Aviation and Internet Infrastructures: University of Colorado System

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok