• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Unión Europea: Historia, Instituciones y Políticas

    Skills you'll gain: Public Policies, Policy Development, Policy Analysis, Research, and Development, Policy Analysis, Environmental Policy, Court Systems, International Relations, Public Safety and National Security, European History, Political Sciences, Law, Regulation, and Compliance, Economics, Economics, Policy, and Social Studies, Security Strategy, Economic Development, Diplomacy, Social Studies, Governance, Socioeconomics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    140 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Business Strategy: Creating Competitive Advantage

    Skills you'll gain: Strategic Planning, Growth Strategies, Strategic Communication, Business Consulting, Management Consulting, Stakeholder Communications, Contingency Planning, Competitive Analysis, Market Analysis, Market Share, Market Research, Scenario Testing, New Business Development, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Capstone Project: Digital Marketing and Growth Hacking

    Skills you'll gain: Digital Advertising, Online Advertising, Campaign Planning, Paid media, Digital Analysis, Presentations, Digital Marketing Campaigns, Content Development and Management, Social Media Campaigns, Content Performance Analysis, Advertising Campaigns, Digital Marketing, Search Engine Optimization, Content Strategy, LinkedIn, Social Media Marketing, Target Audience, E-Commerce, Business Analysis, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    International Business Capstone

    Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Balance Sheet, Income Statement, Financial Analysis, Customer Analysis, Business Strategy, Organizational Effectiveness, Business Strategies, Business Management, Target Market, Financial Planning, Consumer Behaviour, Cost Accounting, Management Accounting, Cash Flow Forecasting, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    118 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Collegiate Esports and Career Planning

    Skills you'll gain: Professional Development, Workforce Development, Higher Education, Market Dynamics, Research, Student Engagement, Analysis, Stakeholder Engagement, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    Universidade Estadual de Campinas

    Cosmetologia: Prática de Manipulação de Cosméticos

    Skills you'll gain: Pharmaceuticals, Preventative Care, Pharmacology, Chemistry, Biochemistry

    4.8
    Rating, 4.8 out of 5 stars
    ·
    221 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Association of International Certified Professional Accountants

    Making the Case for Robotic Process Automation

    Skills you'll gain: Robotic Process Automation, Business Process Automation, Return On Investment, Automation, Business Requirements, Requirements Analysis, Process Mapping, Process Analysis, Performance Measurement, Business Metrics, Value Propositions, Process Improvement, Project Scoping, Digital Transformation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    95 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Design Basics of RCC Buildings

    Skills you'll gain: Architectural Drawing, Blueprint Reading, Structural Engineering, Structural Analysis, Engineering Drawings, Building Design, Engineering Documentation, Civil and Architectural Engineering, Design Specifications, Building Codes, Civil Engineering, Engineering Practices, Engineering Calculations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    66 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    SEL for Students: A Path to Social Emotional Well-Being

    Skills you'll gain: Program Evaluation, Formal Learning, Childhood Education and Development, Program Standards, Education and Training, Child Development, Empathy & Emotional Intelligence, Curriculum Planning, Training Programs, Goal Setting, Self-Awareness, Emotional Intelligence, Pedagogy, Social Skills, Human Development, Empathy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    325 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Sydney

    Using clinical health data for better healthcare

    Skills you'll gain: Health Technology, Patient Communication, Health Informatics, Telehealth, Clinical Informatics, Health Care, Health Systems, Patient Education and Support, Health Information Management, Health Care Procedure and Regulation, Data Quality, Health Policy, Clinical Data Management, Electronic Medical Record, Digital Communications, Data Management, Data Governance, Data Sharing, Analytics, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Oral Expression, General Sales Practices, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Target Market, Sales, Communication, Sales Strategy, Customer Engagement, Brand Loyalty, Rapport Building, Customer Retention, Persona Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    National Academy of Sports Medicine

    Nutrition Mastery for Fitness and Wellness

    Skills you'll gain: Nutritional Assessment, Meal Planning And Preparation, Nutrition and Diet, Nutrition Education, Pharmacology, Exercise Science, Critical Thinking, Sports Medicine, Pharmaceuticals, Contraindication, Food Quality Assurance And Control, Food and Beverage, Physiology, Decision Making, Health Promotion, Preventative Care, Regulatory Compliance, Science and Research, General Science and Research, Overcoming Obstacles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    40 reviews

    Intermediate · Specialization · 1 - 4 Weeks

1…211212213…442

In summary, here are 10 of our most popular market research courses

  • Unión Europea: Historia, Instituciones y Políticas: Universitat Autònoma de Barcelona
  • Business Strategy: Creating Competitive Advantage: IBM
  • Capstone Project: Digital Marketing and Growth Hacking: IBM
  • International Business Capstone: University of London
  • Collegiate Esports and Career Planning: University of California, Irvine
  • Cosmetologia: Prática de Manipulação de Cosméticos: Universidade Estadual de Campinas
  • Making the Case for Robotic Process Automation: Association of International Certified Professional Accountants
  • Design Basics of RCC Buildings: L&T EduTech
  • SEL for Students: A Path to Social Emotional Well-Being: University of Colorado Boulder
  • Using clinical health data for better healthcare: The University of Sydney

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok