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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • D

    Duke University

    Cloud Data Engineering

    Skills you'll gain: Cloud-Native Computing, Software Engineering, Distributed Computing, Cloud Storage, Extract, Transform, Load, Google Cloud Platform, Big Data, Cloud Computing, Serverless Computing, Cloud Technologies, Data Lakes, Data Pipelines, Amazon Web Services, Command-Line Interface, Python Programming, Data Governance, NumPy, Rust (Programming Language)

    4.1
    Rating, 4.1 out of 5 stars
    ·
    92 reviews

    Intermediate · Course · 1 - 4 Weeks

  • K

    Knowledge Accelerators

    Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills

    Skills you'll gain: Data Presentation, Pivot Tables And Charts, Data Entry, Data Processing, Data Science, Organizational Skills, Business Analytics, Data Management, Business Intelligence, Microsoft 365, Productivity Software, Record Keeping, Customer Data Management, Productivity, Financial Analysis, Marketing Planning, Project Management, Event Planning

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Introduction to Data Science and scikit-learn in Python

    Skills you'll gain: Feature Engineering, Exploratory Data Analysis, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data Manipulation, NumPy, Classification Algorithms, Data Preprocessing, Data Analysis, Python Programming, Regression Analysis, Predictive Modeling, Machine Learning Algorithms, Machine Learning, Data Science, Statistical Hypothesis Testing, Supervised Learning, Statistical Methods, Data Structures

    3.8
    Rating, 3.8 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Ball State University

    Introduction to Programming

    Skills you'll gain: Data Analysis, Programming Principles, Statistical Analysis, Computer Programming, Python Programming, Object Oriented Programming (OOP), Natural Language Processing, Scripting, NumPy, Algorithms, Debugging, Data Structures

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • X

    Xbox

    Product Management Fundamentals

    Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Communication, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    Generative AI: Boost Your Sales Career

    Skills you'll gain: Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Generative AI, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, Prospecting and Qualification, Responsible AI, ChatGPT, Email Marketing, Artificial Intelligence, Marketing Collateral, Proposal Writing, Forecasting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Mastering SEO with Jasper: Ranking and Optimization

    Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Drive Engagement, Generative AI, Business Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Data Analysis Using SQL

    Skills you'll gain: Database Design, Data Manipulation, SQL, Relational Databases, Database Management, Data Analysis, Data Cleansing, Databases, Query Languages, Data Transformation, MySQL Workbench, Data Integrity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 3 Months

  • S

    SAP

    Business Process Modeling and Analysis

    Skills you'll gain: SAP Signavio, Business Process Modeling, Performance Measurement, Process Analysis, Process Design, Business Process, Process Mapping, Process Improvement, Gap Analysis, SAP Analytics Cloud, Business Process Improvement, Dashboard, Data Visualization, Root Cause Analysis, Data-Driven Decision-Making, ChatGPT

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to increase engagement to Instagram Business profile

    Skills you'll gain: Instagram, Target Market, Social Media Marketing, Social Media, Customer Engagement, Brand Strategy, Social Media Content, Business Marketing, Storytelling, Drive Engagement, Marketing, Business

    3
    Rating, 3 out of 5 stars
    ·
    71 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Cloudera

    Managing Big Data in Clusters and Cloud Storage

    Skills you'll gain: Apache Hive, Database Management, SQL, Big Data, Databases, Data Management, Amazon S3, Apache Hadoop, Data Storage, Cloud Storage, Performance Tuning, File Systems, Command-Line Interface

    4.7
    Rating, 4.7 out of 5 stars
    ·
    299 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Virginia

    Основы бизнес-стратегии

    Skills you'll gain: Business Strategy, Competitive Analysis, Business Planning, Corporate Strategy, Market Share, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics, Value Propositions, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Cloud Data Engineering: Duke University
  • Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills: Knowledge Accelerators
  • Introduction to Data Science and scikit-learn in Python: LearnQuest
  • Introduction to Programming: Ball State University
  • Product Management Fundamentals: Xbox
  • Generative AI: Boost Your Sales Career: IBM
  • Mastering SEO with Jasper: Ranking and Optimization: Coursera
  • Data Analysis Using SQL: Fractal Analytics
  • Business Process Modeling and Analysis: SAP
  • How to increase engagement to Instagram Business profile: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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