• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • I

    Illinois Tech

    Artificial Intelligence

    Skills you'll gain: Responsible AI, Artificial Intelligence, Generative AI, AI Product Strategy, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), OpenAI, Business Management, Supervised Learning, Market Intelligence, Human Machine Interfaces, Emerging Technologies, Deep Learning, Natural Language Processing, Market Data

    4.3
    Rating, 4.3 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica de Chile

    Buenas Prácticas en Libre Competencia

    Skills you'll gain: Compliance Management, Compliance Training, Law, Regulation, and Compliance, Competitive Analysis, Corporate Strategy, Market Dynamics, Business Ethics, Mergers & Acquisitions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    497 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Digital Products with Visme

    Skills you'll gain: Logo Design, Marketing Design, Digital Design, Marketing Collateral, Creative Design, Graphic Design, Marketing Materials, Design, Presentations, Project Design, Organizational Skills, Marketing, User Accounts, Advertising

    3.9
    Rating, 3.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • T

    Technion - Israel Institute of Technology

    Action-Driven Business Plan: From the ‘Classroom’ to the World

    Skills you'll gain: Business Planning, Entrepreneurship, Market Research, Business Strategy, Market Analysis, Financial Modeling, New Product Development, Business Development, Video Production, Project Planning, Presentations, Innovation, Risk Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    338 reviews

    Mixed · Course · 1 - 3 Months

  • H

    Howard University

    Fundamentals of Business Problem Solving

    Skills you'll gain: Spreadsheet Software, Microsoft Excel, Data Modeling, Business Modeling, Business Analysis, Product Assortment, Business Mathematics, Price Negotiation, Business Process, Financial Modeling, Process Optimization, Data-Driven Decision-Making, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Saïd Business School, University of Oxford

    AI Governance

    Skills you'll gain: Responsible AI, AI Security, Data Ethics, Governance, Compliance Management, Enterprise Risk Management (ERM), AI Product Strategy, Risk Management, Business Ethics, Artificial Intelligence, Ethical Standards And Conduct, Organizational Strategy, Law, Regulation, and Compliance, Artificial Intelligence and Machine Learning (AI/ML), Information Privacy, Generative AI, Information Management, Agentic systems, Generative AI Agents, Business Leadership

    4.9
    Rating, 4.9 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    IA generativa: más allá del chatbot

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Enablement, AI Product Strategy, Google Cloud Platform, AI Workflows, LLM Application, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • C

    CentraleSupélec

    Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective

    Skills you'll gain: IT Management, Business Transformation, Workforce Management, Digital Transformation, Technology Strategies, Operational Efficiency, Information Technology, Product Strategy, Profit and Loss (P&L) Management, Financial Management, Cost Management, Business Analysis, Expectation Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    152 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Developing a Systems Mindset

    Skills you'll gain: Systems Thinking, Cross-Functional Collaboration, Project Planning, Business Systems Analysis, Strategic Leadership, Team Leadership, Business Leadership, Community Development, Stakeholder Analysis, Cultural Responsiveness, Organizational Strategy, Project Management, Relationship Building, Root Cause Analysis, Communication Strategies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    178 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Get started with Mailchimp

    Skills you'll gain: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Registration, Dashboard

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Lean Six Sigma - Green Belt

    Skills you'll gain: Lean Six Sigma, Process Mapping, Process Improvement, Process Analysis, Business Process, Continuous Improvement Process, Waste Minimization, Statistical Analysis, Quality Management, Operational Efficiency, Statistical Process Controls, Root Cause Analysis, Data-Driven Decision-Making, Customer experience improvement, Business Metrics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Improve your productivity and performance with Canva

    Skills you'll gain: Canva (Software), Marketing Collateral, Design, Marketing Materials, Creative Design, Graphic Design, Dashboard, Digital Design, Productivity, Color Theory, Digital Content, Organizational Skills, Design Elements And Principles, Planning, Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Intermediate · Guided Project · Less Than 2 Hours

Searches related to marketing strategy

marketing strategy specialization
marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy free
marketing strategy capstone project
marketing strategy specialist free
marketing strategy by ie business school
1…212213214…424

In summary, here are 10 of our most popular marketing strategy courses

  • Artificial Intelligence: Illinois Tech
  • Buenas Prácticas en Libre Competencia: Pontificia Universidad Católica de Chile
  • Create Digital Products with Visme: Coursera
  • Action-Driven Business Plan: From the ‘Classroom’ to the World: Technion - Israel Institute of Technology
  • Fundamentals of Business Problem Solving: Howard University
  • AI Governance: Saïd Business School, University of Oxford
  • IA generativa: más allá del chatbot: Google Cloud
  • Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective: CentraleSupélec
  • Developing a Systems Mindset: University of Colorado Boulder
  • Get started with Mailchimp: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok