• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • I

    IESE Business School

    Persuasive Communication

    Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Leadership, Sales Presentations, Business Communication, Professional Development, Presentations, Trustworthiness, Emotional Intelligence, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Statistical Modeling for Data Science Applications

    Skills you'll gain: Statistical Inference, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Ethics, Experimentation, Research Design, Statistical Methods, Data Science, Data Analysis, Statistical Analysis, Data Modeling, Predictive Modeling, Mathematical Modeling, Probability & Statistics, A/B Testing, Quantitative Research, Machine Learning, Model Evaluation

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
    ·
    61 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Improving Customer Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Goldman Sachs

    Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

    Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Strategies, Consumer Behaviour, Target Market, Customer Insights, Market Research, Price Negotiation, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    342 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a website with MailChimp

    Skills you'll gain: Search Engine Optimization, Content Management, Web Content, Web Design, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    84 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • N

    National Taiwan University

    賽局與產業競爭策略 (Game Theory and Business Strategy)

    Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Case Studies, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge

    5
    Rating, 5 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Mastering Data Analysis with Pandas

    Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, NumPy, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    180 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Statistics and Data Analysis with Excel, Part 1

    Skills you'll gain: Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Probability, Box Plots, Histogram, Probability Distribution, Scatter Plots, Microsoft Excel, Excel Formulas, Data Analysis, Bayesian Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Data Cleaning & Processing with Copilot in Excel

    Skills you'll gain: Data Cleansing, Prompt Engineering, Data Processing, Microsoft Excel, Data Manipulation, Microsoft Copilot, Data Preprocessing, Data Quality, Data Transformation, Data Integrity, Data Validation, Data-Driven Decision-Making, Excel Formulas, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Data Science Challenge

    Skills you'll gain: Applied Machine Learning, Jupyter, Machine Learning Algorithms, Model Evaluation, Machine Learning, Predictive Modeling, Data Science, Python Programming, Predictive Analytics, Data Analysis, Technical Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    212 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • É

    École Polytechnique Fédérale de Lausanne

    Functional Programming in Scala Capstone

    Skills you'll gain: Scala Programming, User Interface (UI), Heat Maps, Data Visualization Software, Interactive Data Visualization, Big Data, Geospatial Information and Technology, Geospatial Mapping, Data Manipulation, Data Transformation, Apache Spark, Spatial Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    547 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Get Started with Facebook Ads Manager

    Skills you'll gain: Facebook, Advertising Campaigns, Account Management, Advertising, Social Media Management, Digital Advertising, User Accounts, Social Media, Social Media Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    91 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…216217218…465

In summary, here are 10 of our most popular marketing analytics courses

  • Persuasive Communication: IESE Business School
  • Statistical Modeling for Data Science Applications: University of Colorado Boulder
  • Improving Customer Retention: Coursera
  • Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Create a website with MailChimp: Coursera
  • 賽局與產業競爭策略 (Game Theory and Business Strategy): National Taiwan University
  • Mastering Data Analysis with Pandas: Coursera
  • Statistics and Data Analysis with Excel, Part 1: University of Colorado Boulder
  • Data Cleaning & Processing with Copilot in Excel : Microsoft
  • Data Science Challenge: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok