• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    Splunk Inc.

    Splunk Search Expert 103

    Skills you'll gain: Splunk, Correlation Analysis, Performance Tuning, Data Manipulation, Data Analysis, Data Modeling, Big Data, Transaction Processing, Data Science, Business Analytics, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Association of International Certified Professional Accountants

    Making the Case for Robotic Process Automation

    Skills you'll gain: Robotic Process Automation, Business Process Automation, Return On Investment, Automation, Accounting and Finance Software, Business Requirements, Process Analysis, Business Metrics, Value Propositions, Process Improvement, Project Scoping, Digital Transformation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    94 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Hospitality Pricing Strategies and Distribution Channels

    Skills you'll gain: Revenue Management, Loyalty Programs, Forecasting, Market Dynamics, Hospitality Management, Revenue Forecasting, Marketing Channel, Cost Control, Cost Management, Customer Demand Planning, Hotel Operations, Data-Driven Decision-Making, Market Analysis, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado com Métodos Quantitativos

    Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Business Research, Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Technical Managerial Written Skills

    Skills you'll gain: Proposal Writing, Editing, Business Writing, Technical Writing, Technical Management, Technical Communication, Proofreading, Engineering Management, Writing, Business Correspondence, Target Audience, Concision, Grammar, Persuasive Communication, Communication

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Healthcare

    Skills you'll gain: Healthcare Ethics, Medical Imaging, Precision Medicine, Healthcare Industry Knowledge, AI Personalization, Applied Machine Learning, Radiology, Machine Learning, Medical Management, Health Informatics, Health Care Procedure and Regulation, Natural Language Processing, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Generative AI Agents, Computer Science, Medical Support, Business Strategy, Business

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Credit Analyst Academy

    Skills you'll gain: Financial Statement Analysis, Credit Risk, Financial Analysis, Loans, Environmental Social And Corporate Governance (ESG), Market Data, Derivatives, Portfolio Risk, Financial Regulation, Financial Modeling, Risk Analysis, Bank Regulations, Financial Market, Securities (Finance), Risk Management, Financial Data, Financial Services, Portfolio Management, Risk Mitigation, Project Portfolio Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    PMP Exam Prep: Gaining Business Acumen for Project Managers

    Skills you'll gain: Leadership, Strategic Decision-Making, Cost Management, Governance Risk Management and Compliance, Project Implementation, Business Acumen

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    悖论:思维的魔方

    Skills you'll gain: Logical Reasoning, Deductive Reasoning, Behavioral Economics, Ethical Standards And Conduct, Research, Ancient History, Psychology, Culture, Probability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    D

    Duke University

    Raising Impact Investment Capital

    Skills you'll gain: Financial Modeling, Entrepreneurial Finance, Due Diligence, Financial Forecasting, Capital Budgeting, Social Impact, Investments, Contract Negotiation, Entrepreneurship, Environmental Social And Corporate Governance (ESG), Investment Management, Fundraising, Negotiation, Business Modeling, Finance, Strategic Partnership, Capital Markets, Performance Measurement, Business Strategy, Growth Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    50 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Florida

    Agroforestry IV: Climate, Carbon Storage and Agroforestry

    Skills you'll gain: Land Management, Environment and Resource Management, Climate Change Mitigation, Climate Change Adaptation, Natural Resource Management, Water Resource Management, Environmental Science, Sustainable Development, Spatial Analysis, Research Methodologies, Biology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    農企業管理學 (Agribusiness Management)

    Skills you'll gain: Financial Management, Production Management, Economics, Capital Budgeting, Business Management, Marketing, Marketing Strategies, Advertising, Business Economics, Consumer Behaviour, Supply Chain Management, Market Research, Decision Making

    Beginner · Course · 1 - 3 Months

1…218219220…374

In summary, here are 10 of our most popular market research courses

  • Splunk Search Expert 103: Splunk Inc.
  • Making the Case for Robotic Process Automation: Association of International Certified Professional Accountants
  • Hospitality Pricing Strategies and Distribution Channels : Dubai College of Tourism
  • Pesquisa de Mercado com Métodos Quantitativos: Fundação Instituto de Administração
  • Technical Managerial Written Skills: University of Colorado Boulder
  • AI for Healthcare: AI CERTs
  • Credit Analyst Academy: Starweaver
  • PMP Exam Prep: Gaining Business Acumen for Project Managers: University of Maryland, College Park
  • 悖论:思维的魔方: Peking University
  • Raising Impact Investment Capital: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok