• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Management of Multinational and Cross-Cultural Teams

    Skills you'll gain: Virtual Teams, Team Leadership, Intercultural Competence, Diversity Awareness, Team Management, Cultural Diversity, Organizational Leadership, Diversity Training, Team Building, Diversity and Inclusion, Rapport Building, Cultural Sensitivity, Leadership, Leadership and Management, Cultural Responsiveness, Leadership Development, Team Performance Management, Drive Engagement, Team Collaboration, Interpersonal Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    126 reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    Politecnico di Milano

    FPGA computing systems: Background knowledge and introductory materials

    Skills you'll gain: Application Specific Integrated Circuits, Systems Design, Computer Architecture, System Design and Implementation, Hardware Architecture, Cloud Infrastructure, Distributed Computing, Computer Systems, Computing Platforms, System Configuration, Embedded Systems

    4.6
    Rating, 4.6 out of 5 stars
    ·
    247 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Doing Business in China Capstone

    Skills you'll gain: Peer Review, Business Planning, Marketing Planning, Marketing Communications, Proposal Development, Product Planning, Video Production, Strategic Marketing, Business Consulting, Business Strategy, New Business Development, Marketing Strategies, Consulting, Competitive Analysis, Presentations, Product Development, Value Propositions, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    142 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Manchester

    Water Supply and Sanitation Policy in Developing Countries Part 2: Developing Effective Interventions

    Skills you'll gain: Sanitation, Water Resources, Water Sustainability, Water Resource Management, Policy Development, Policy Analysis, Economics, Policy, and Social Studies, Public Health, Public Health and Disease Prevention, Community Development, Health Disparities, Social Sciences, Behavioral Economics, Regulatory Compliance, Revenue Management, Innovation, Regulatory Requirements

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Minnesota

    Introduction to UX Design MasterTrack Certificate Program

    Skills you'll gain: Design Thinking, User Research, User Experience Design, User Experience, UI/UX Research, Design Research, Usability Testing, Experience Design, User Centered Design, User Interface and User Experience (UI/UX) Design, Graphic and Visual Design, Human Centered Design, Persona (User Experience), Usability, Visual Storytelling, Data Ethics, Ethical Standards And Conduct

    4.1
    Rating, 4.1 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Columbia University

    Causal Inference 2

    Skills you'll gain: Statistical Inference, Econometrics, Mediation, Correlation Analysis, Statistical Analysis, Regression Analysis, Time Series Analysis and Forecasting, Statistical Methods, Statistical Modeling, Mathematical Modeling, Research Design

    3.1
    Rating, 3.1 out of 5 stars
    ·
    16 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Evaluación del y para el aprendizaje: enfoque cuantitativo

    Skills you'll gain: Program Evaluation, Education and Training, Test Tools, Survey Creation, Instructional Design, Data Analysis Software, Analysis, Education Software and Technology, Qualitative Research, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    149 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Inteligencia Artificial Aplicada al Derecho

    Skills you'll gain: Legal Writing, Legal Strategy, Legal Technology, Prompt Engineering, Legal Pleadings, Responsible AI, Legal Research, Prompt Patterns, LLM Application, Large Language Modeling, Legal Risk, Data Ethics, AI literacy, Generative AI, AI Integrations, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    医学统计学与SPSS软件(基础篇)

    Skills you'll gain: Statistical Hypothesis Testing, SPSS (Software), SPSS, Descriptive Statistics, Statistical Software, Statistical Analysis, Statistical Methods, Data Analysis Software, Correlation Analysis, Data Literacy, Regression Analysis, Statistical Inference, Probability & Statistics, Statistics, Quantitative Research, Sampling (Statistics), Biostatistics, Medical Science and Research, Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    159 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    AI CERTs

    AI in Real Estate

    Skills you'll gain: Law, Regulation, and Compliance, Regulatory Compliance, Demand Generation, Property Management, Decision Intelligence, Real Estate Transactions, Real Estate Sales, Customer Engagement, Automation, Risk Management, Decision Making, Data Analysis, Market Analysis

    3.4
    Rating, 3.4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Explainable AI (XAI)

    Skills you'll gain: Responsible AI, Large Language Modeling, Data Ethics, Decision Tree Learning, Regression Analysis, Generative AI, Artificial Intelligence, AI literacy, Decision Intelligence, Applied Machine Learning, Generative Model Architectures, Statistical Modeling, Python Programming, Machine Learning, Model Evaluation, Embeddings, Image Analysis, Machine Learning Methods, Scientific Visualization, Deep Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    89 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Desarrollo de tu marca personal

    Skills you'll gain: Branding, Brand Marketing, Marketing Planning, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Marketing Design, Professional Development, Goal Setting, Content Creation, Market Opportunities, Value Propositions, Entrepreneurship, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 4 Weeks

1…219220221…448

In summary, here are 10 of our most popular market research courses

  • Management of Multinational and Cross-Cultural Teams: University of California, Davis
  • FPGA computing systems: Background knowledge and introductory materials: Politecnico di Milano
  • Doing Business in China Capstone: The Chinese University of Hong Kong
  • Water Supply and Sanitation Policy in Developing Countries Part 2: Developing Effective Interventions: University of Manchester
  • Introduction to UX Design MasterTrack Certificate Program: University of Minnesota
  • Causal Inference 2: Columbia University
  • Evaluación del y para el aprendizaje: enfoque cuantitativo: Universidad Nacional Autónoma de México
  • Inteligencia Artificial Aplicada al Derecho: Universidad de Palermo
  • 医学统计学与SPSS软件(基础篇): Peking University
  • AI in Real Estate: AI CERTs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok