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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Leadership for the future

    Skills you'll gain: Culture Transformation, Business Transformation, Employee Engagement, Delegation Skills, Stakeholder Communications, Corporate Communications, Process Management, Business Communication, Strategic Communication, Internal Communications, Professional Development, Mentorship, Leadership, Lifelong Learning, Organizational Change, Communication, Digital Transformation, Drive Engagement, Influencing, Team Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    289 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Identifying Patient Populations

    Skills you'll gain: Data Manipulation, Bioinformatics, Informatics, Data Processing, Clinical Informatics, Data Science, Health Informatics, Clinical Data Management, Classification Algorithms, Analytics, Patient Evaluation, Model Evaluation, Machine Learning Algorithms, Data Validation, Performance Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Commercial Awareness

    Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Financial Acumen, Strategic Marketing, Market Intelligence, Trend Analysis, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Business Metrics, Market Dynamics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fred Hutchinson Cancer Center

    Researcher's Guide to Omic Data

    Skills you'll gain: Bioinformatics, Molecular Biology, Data Processing, Data Analysis, Data Literacy, Exploratory Data Analysis, Laboratory Research, Metadata Management, Science and Research, R Programming, Spatial Data Analysis, Scientific Methods, Data Collection, Data Quality, Research, Quantitative Research, Informatics, Biology, Laboratory Techniques, Analysis

    3.7
    Rating, 3.7 out of 5 stars
    ·
    34 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad Autónoma Metropolitana

    Reading and Comprehension of Text in English Module 2

    Skills you'll gain: Vocabulary, Literacy, English Language, Grammar, Data Analysis, Graphing, Writing

    3.8
    Rating, 3.8 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Machine Learning with PySpark: Customer Churn Analysis

    Skills you'll gain: Model Evaluation, Data Preprocessing, Exploratory Data Analysis, Feature Engineering, Model Deployment, Data Analysis, PySpark, Data Import/Export, Data Transformation, Apache Spark, Decision Tree Learning, Customer Analysis, Predictive Modeling, Predictive Analytics, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Mastering Logistics & Supply Chain Management

    Skills you'll gain: Supply Chain, Logistics, Supply Chain Management, Supply Chain Planning, Performance Measurement, Transportation Operations, Operations Management, Sustainable Business, Customer Relationship Building, Corporate Sustainability, Customer Relationship Management, Procurement, Warehouse Management, Supplier Relationship Management, Enterprise Risk Management (ERM), Inventory Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    34 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Data Visualization with Python

    Skills you'll gain: Data Visualization Software, Data Visualization, Data Storytelling, Statistical Visualization, Interactive Data Visualization, Plot (Graphics), Plotly, Matplotlib, Data Presentation, Dashboard, Seaborn, Tableau Software, Scatter Plots, Heat Maps, Histogram, Google Sheets, Data Analysis, Python Programming, Cloud Applications, Business Communication

    4.2
    Rating, 4.2 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills

    Skills you'll gain: Data Presentation, Pivot Tables And Charts, Data Entry, Data Processing, Data Science, Organizational Skills, Business Analytics, Data Management, Business Intelligence, Microsoft 365, Productivity Software, Record Keeping, Customer Data Management, Productivity, Financial Analysis, Marketing Planning, Project Management, Event Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    The Theory of the Firm

    Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Creating a Differential Competitive Advantage -Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Market Dynamics, Business Strategy, Business

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Introduction to AI and Technology in Sports

    Skills you'll gain: Sports Medicine, Analytics, Artificial Intelligence, AI Enablement, Data Analysis Software, Data Analysis, Deep Learning, Real Time Data, Machine Learning, Data Ethics, Health Technology, AI Security, Responsible AI, Large Language Modeling, Technology Solutions, Scikit Learn (Machine Learning Library), Technology Strategies, Statistical Methods, Natural Language Processing, Performance Appraisal

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Leadership for the future: Fundação Instituto de Administração
  • Identifying Patient Populations: University of Colorado System
  • Commercial Awareness: Coursera
  • Researcher's Guide to Omic Data: Fred Hutchinson Cancer Center
  • Reading and Comprehension of Text in English Module 2: Universidad Autónoma Metropolitana
  • Machine Learning with PySpark: Customer Churn Analysis: Coursera
  • Mastering Logistics & Supply Chain Management: EDUCBA
  • Data Visualization with Python: Duke University
  • Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills: Knowledge Accelerators
  • The Theory of the Firm: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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