Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Illinois Urbana-Champaign
Skills you'll gain: Active Listening, Influencing, Negotiation, Leadership, Professional Development, Social Skills, Personal Development, Conflict Management, Decision Making, Persuasive Communication, Relationship Building, Business Ethics, Professionalism, Leadership Development, Communication, Ethical Standards And Conduct, Interpersonal Communications, Empathy, Business Leadership, Initiative and Leadership
Beginner · Specialization · 3 - 6 Months
University of Pennsylvania
Skills you'll gain: Influencing, Relationship Building, Professional Networking, Persuasive Communication, Leadership, Organizational Effectiveness, Initiative and Leadership, Organizational Structure, Business Ethics, Collaboration, Stakeholder Analysis, Decision Making, Social Network Analysis, Self-Awareness
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Art History, Ancient History, Aesthetics, Culture, World History, Anthropology, European History, Timelines, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

University of Toronto
Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Innovation, Business Analytics, Analysis, Sociology, Diversity Equity and Inclusion Initiatives, Social Justice, Case Studies, Human Centered Design, Leadership Development, Product Development, Risk Mitigation
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Decision Making, Complex Problem Solving, Systems Thinking, Analysis, Business Management, Economics, Policy, and Social Studies, Strategic Decision-Making, Risk Management, Cultural Diversity, Business, Governance, Organizational Structure, Corporate Strategy, Sociology, Leadership, Organizational Strategy, Innovation, Psychology
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Presentations, Sales Presentation, Marketing Design, Target Market, Marketing Collateral, Graphic and Visual Design, Marketing, Design Elements And Principles
Beginner · Guided Project · Less Than 2 Hours

Universidad de los Andes
Skills you'll gain: Planning, Social Impact, Research Design, Program Evaluation, Constructive Feedback, Strategic Planning, Collaboration, Needs Assessment, Social Determinants Of Health, Goal Setting, Problem Solving
Intermediate · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Infectious Diseases, Patient Treatment, Diagnostic Tests, Health Disparities, Health Education, Public Health, Patient Education And Counseling, Mental Health Diseases and Disorders, Health Policy, Social Sciences, Cultural Diversity, Community Health
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions
Mixed · Course · 1 - 3 Months

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing
Intermediate · Guided Project · Less Than 2 Hours
Arizona State University
Skills you'll gain: Peer Review, Language Learning, Oral Expression, Presentations, Telephone Skills, Video Production, Cultural Sensitivity, Travel Arrangements, Hotels and Accommodations, Greeting Customers, Business Correspondence, Business Communication, Scheduling, Oral Comprehension, Vocabulary, Rapport Building, Verbal Communication Skills, Hospitality, Professional Networking, Communication
Beginner · Specialization · 3 - 6 Months

University of Washington
Skills you'll gain: Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Public Speaking, Business Planning, Marketing, English Language, Business Marketing, Vocabulary, Grammar
Intermediate · Course · 1 - 3 Months