What is strategic management?

Strategic management is the process business leaders use when creating goals and planning how to allocate resources to achieve those goals for their organization. It involves exploring both internal processes from within the organization and external factors, such as the role competition plays in the success or failure of a company. This type of management is a holistic approach that combines classic top-level managerial thinking with the application of modern theories and processes. It's a growing specialty field, with the Bureau of Labor and Statistics (BLS) expecting the field to grow at about 11% per year through 2029 , which is much faster than average.

What does learning strategic management enable me to do next?

Learning strategic management creates a number of career options for you. If you want to start your own business, it provides you with an understanding of how to gain insights that can help your business succeed. If you want to use your expertise to move up at a job you already have, you can present your certifications and show your new skills to your boss by sharing insights based on strategic management principles. If entering a new field is your goal, learning about this type of management ensures you have the know-how and skills to succeed on the job.

How can taking online courses on Coursera help me learn strategic management?

Taking online courses on Coursera can help you learn strategic management by providing you with the opportunity to engage in planning and decision-making sessions through case studies and regular coursework. When you engage in strategy sessions and learn to use tools, such as SWOT analysis, to explore a company's competitive advantage and weaknesses, you gain insights about how a company might make changes in order to increase success. Then, you build on early learning from your courses to learn how to increase decision-making skills and how to develop a growth strategy.

What skills or experience do I need to already have, before starting to learn strategic management?

Before starting to learn strategic management, you need to have strong reading and math skills due to the information you need to understand throughout the course. You need analytical skills to process the information and turn it into something you can apply to each course assignment. You also need to have at least introductory-level leadership skills to build on throughout the time you're studying, while you learn how to manage and inspire others to apply the goals you set and the decisions you make.

What are the benefits of taking an online Strategic Management course?

Online Strategic Management courses offer a convenient and flexible way to enhance your knowledge or learn new Strategic Management skills. Choose from a wide range of Strategic Management courses offered by top universities and industry leaders tailored to various skill levels.

What Strategic Management courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Strategic Management, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Strategic Management Courses - Learn Strategic Management Online

Explore the Strategic Management Course Catalog

Status: Free Trial
University of California, Davis
Search Engine Optimization (SEO)
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Creation, Social Media Strategy, Competitive Analysis, Target Audience, Client Services, Content Marketing, Peer Review, Social Media Marketing, Consumer Behaviour, Google Analytics, Presentations, Marketing, Forecasting, Digital Marketing, Expectation Management, Content Strategy, User Research
4.6
Rating, 4.6 out of 5 stars
13K reviews
Beginner · Specialization · 3 - 6 Months
Status: New
Status: Free Trial
IBM
IBM Data Architecture
Skills you'll gain: NoSQL, Data Warehousing, SQL, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Data Security, Linux Commands, Data Migration, Database Design, Data Governance, MySQL, Apache Spark, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Store
4.6
Rating, 4.6 out of 5 stars
6.6K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Microsoft
Microsoft 365 Fundamentals
Skills you'll gain: Multimedia, Microsoft PowerPoint, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft 365, Data Visualization, Presentations, Spreadsheet Software, Productivity Software, Collaborative Software, Data Import/Export, Microsoft Windows, Proofreading, Editing, Document Management, Technical Documentation, Writing, Data Entry, Data Management
4.7
Rating, 4.7 out of 5 stars
5.2K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Google Cloud
Google Cloud Fundamentals: Core Infrastructure
Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Prompt Engineering, Kubernetes, Containerization, Cloud Storage, Cloud Services, Identity and Access Management, Application Deployment, Virtual Machines, Cloud Computing, Application Development, Generative AI, Network Infrastructure, NoSQL, Scalability
4.7
Rating, 4.7 out of 5 stars
49K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Google
Data Analysis with R Programming
Skills you'll gain: Rmarkdown, Ggplot2, R Programming, Data Analysis, Tidyverse (R Package), Statistical Programming, Data Visualization Software, Data Cleansing, Data Manipulation, Exploratory Data Analysis, Data Import/Export, Package and Software Management, Data Structures
4.8
Rating, 4.8 out of 5 stars
11K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
University of Illinois Urbana-Champaign
Business Strategy
Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Analysis
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
2K reviews
Intermediate · Course · 1 - 3 Months
Status: Free Trial
IBM
Tools for Data Science
Skills you'll gain: Jupyter, Data Visualization Software, Data Science, GitHub, Big Data, R Programming, Statistical Programming, Application Programming Interface (API), Machine Learning, Cloud Computing, Git (Version Control System), Version Control, Other Programming Languages, Query Languages
4.5
Rating, 4.5 out of 5 stars
30K reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Macquarie University
Strategising: Management for Global Competitive Advantage
Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Customer Analysis, Emerging Technologies, Strategic Marketing, Growth Strategies, Strategic Sourcing, Environmental Social And Corporate Governance (ESG), Digital Transformation, Governance, Transportation, Supply Chain, and Logistics, Innovation, Business Modeling, Business Management
4.8
Rating, 4.8 out of 5 stars
1.4K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
IBM
IBM Data Warehouse Engineer
Skills you'll gain: Data Warehousing, SQL, Extract, Transform, Load, Apache Airflow, Linux Commands, Database Design, IBM Cognos Analytics, MySQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Store, IBM DB2, Relational Databases, Dashboard, File Management, Stored Procedure
4.7
Rating, 4.7 out of 5 stars
6.1K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
University of Pennsylvania
AI Applications in People Management
Skills you'll gain: HR Tech, Human Resources, Data Ethics, Data-Driven Decision-Making, People Management, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Predictive Analytics, Blockchain
4.8
Rating, 4.8 out of 5 stars
260 reviews
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
University of Minnesota
Recruiting, Hiring, and Onboarding Employees
Skills you'll gain: Workforce Planning, Employee Onboarding, Recruitment, Recruitment Strategies, Talent Acquisition, Job Analysis, Human Resources, Human Resource Strategy, Workforce Management, Employee Engagement, Talent Sourcing, Interviewing Skills
4.7
Rating, 4.7 out of 5 stars
4.6K reviews
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
Google
Attract and Engage Customers with Digital Marketing
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Google Ads, Online Advertising, Target Audience, Digital Marketing, Digital Advertising, Persona Development, Web Analytics and SEO, Keyword Research, Pay Per Click Advertising, Marketing, Customer Engagement, Customer Acquisition Management, Advertising, Marketing Strategies, Lead Generation
4.8
Rating, 4.8 out of 5 stars
7K reviews
Beginner · Course · 1 - 4 Weeks