• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Erstelle einen Instagram Business Account

    Skills you'll gain: Instagram, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Facebook, Product Promotion, Promotional Strategies, Advertising, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Bestseller
    Bestseller
    D

    DeepLearning.AI

    Retrieval Augmented Generation (RAG)

    Skills you'll gain: Retrieval-Augmented Generation, LLM Application, Large Language Modeling, ChatGPT, Prompt Engineering, OpenAI API, Vector Databases, Embeddings, System Monitoring, Artificial Intelligence, Model Evaluation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    189 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Teaching for Justice and Inclusivity In Challenging Times

    Skills you'll gain: Diversity Awareness, Teaching, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Pedagogy, Cultural Responsiveness, Instructional Strategies, Cultural Diversity, Advocacy, Social Justice, Parent Communication, Student Engagement, Family Support, Community Outreach, Curriculum Planning, Rapport Building

    Beginner · Course · 1 - 3 Months

  • B

    Berklee

    El Músico Moderno

    Skills you'll gain: Music Theory, Music, Musical Composition, Music Performance, Peer Review, Media Production, Instrumental Music, Post-Production, Writing and Editing, Storytelling, Writing, Editing, File Management, Creativity, System Configuration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    782 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    ESCP Business School

    Intercultural Management

    Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    460 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Utrecht University

    Understanding justice and fairness in energy transitions

    Skills you'll gain: Social Justice, Social Impact, Socioeconomics, Sustainable Development, Community Development, Governance, Policy Analysis, Environmental Policy, Climate Change Mitigation, Case Studies, Stakeholder Engagement

    Intermediate · Course · 1 - 3 Months

  • P

    PwC

    Effective Business Presentations with Powerpoint

    Skills you'll gain: Microsoft PowerPoint, Presentations, Data Storytelling, Verbal Communication Skills, Public Speaking, Business Communication, Data Visualization, Storytelling, Communication, Peer Review, Communication Strategies, Data Analysis, Target Audience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidad de Palermo

    E-Business: Negocios Online

    Skills you'll gain: Online Advertising, E-Commerce, Digital Marketing, Business Strategy, Social Media Strategy, Google Ads, Digital Transformation, Email Marketing, Search Engine Optimization, Business Modeling, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    259 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Principles of Management

    Skills you'll gain: Business Ethics, Leadership and Management, Organizational Strategy, Project Management, Leadership Studies, Influencing, Team Management, Conflict Management, Employee Coaching, Strategic Thinking, Team Building, Decision Making, Coaching, Relationship Building, Communication, Business Communication, Active Listening

    4.7
    Rating, 4.7 out of 5 stars
    ·
    613 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Managing as a Coach

    Skills you'll gain: Employee Coaching, Coaching, Leadership and Management, Team Management, Adaptability, Professional Development, People Development, Organizational Leadership, Leadership, Mentorship, Emotional Intelligence, Decision Making, Communication, Active Listening, Self-Awareness, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Menschen, Technologie und die Zukunft der Mobilität

    Skills you'll gain: Automation, Electric Power Systems, Emerging Technologies, Economics, Policy, and Social Studies, Technology Solutions, Sustainable Systems, Transportation Operations, Socioeconomics, Social Impact, Sustainable Development, Social Justice, Environmental Issue, Policy Analysis, Health Equity, Disabilities, Diversity Equity and Inclusion Initiatives, Climate Change Mitigation, Artificial Intelligence

    Beginner · Course · 1 - 3 Months

1…220221222…507

In summary, here are 10 of our most popular social media marketing courses

  • Erstelle einen Instagram Business Account: Coursera
  • Retrieval Augmented Generation (RAG): DeepLearning.AI
  • Teaching for Justice and Inclusivity In Challenging Times: University of Colorado Boulder
  • El Músico Moderno: Berklee
  • Intercultural Management: ESCP Business School
  • Understanding justice and fairness in energy transitions : Utrecht University
  • Effective Business Presentations with Powerpoint: PwC
  • Create Customer Personas in Canva: Coursera
  • E-Business: Negocios Online: Universidad de Palermo
  • Principles of Management: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok