• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Artificial Intelligence for Breast Cancer Detection

    Skills you'll gain: Mammography, Model Evaluation, Model Training, Artificial Intelligence, Bayesian Network, Image Analysis, AI Product Strategy, Machine Learning Methods, Oncology, Artificial Neural Networks, Medical Imaging, Machine Learning, Applied Machine Learning, Deep Learning, Epidemiology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    81 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Sydney

    Using clinical health data for better healthcare

    Skills you'll gain: Health Technology, Patient Communication, Health Informatics, Telehealth, Clinical Informatics, Health Care, Health Systems, Patient Education and Support, Health Information Management, Health Care Procedure and Regulation, Data Quality, Health Policy, Clinical Data Management, Electronic Medical Record, Digital Communications, Data Management, Data Governance, Data Sharing, Analytics, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    A Business Approach to Sustainable Landscape Restoration

    Skills you'll gain: Environmental Engineering and Restoration, Land Management, Sustainable Business, Sustainable Development, Natural Resource Management, Business Modeling, Corporate Sustainability, Environment and Resource Management, Environmental Science, Economic Development, Case Studies, Return On Investment, Complex Problem Solving, Cost Benefit Analysis, Stakeholder Engagement, Strategic Partnership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Local Marketing: SEO, Business Networking, And Website - 2026

    Skills you'll gain: Instagram, Keyword Research, LinkedIn, Blogs, Lead Generation, Web Analytics and SEO, Events and Conferences, Copywriting, Content Optimization, Professional Networking, No-Code Development, Video Production, Web Analytics, Sales Presentations, Social Media Content, Promotional Materials, Social Media Marketing, Growth Strategies, Search Engine Optimization, Google Ads

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Rocket Science 101

    Skills you'll gain: Mechanics, Environmental Monitoring, Global Positioning Systems, Environmental Science, Engineering, Physics, Environment, General Science and Research, Physical Science, Climate Change Programs, Cost Reduction, Engineering Calculations, Scientific Methods, Science and Research, World History, Chemical Engineering, International Relations, Social Studies, Political Sciences, Emerging Technologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    64 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Minnesota

    Introduction to UX Design MasterTrack Certificate Program

    Skills you'll gain: Design Thinking, User Research, User Experience Design, User Experience, UI/UX Research, Design Research, Usability Testing, Experience Design, User Centered Design, User Interface and User Experience (UI/UX) Design, Graphic and Visual Design, Human Centered Design, Persona (User Experience), Usability, Visual Storytelling, Data Ethics, Ethical Standards And Conduct

    4.1
    Rating, 4.1 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Columbia University

    Causal Inference 2

    Skills you'll gain: Statistical Inference, Econometrics, Mediation, Correlation Analysis, Statistical Analysis, Regression Analysis, Time Series Analysis and Forecasting, Statistical Methods, Statistical Modeling, Mathematical Modeling, Research Design

    3.1
    Rating, 3.1 out of 5 stars
    ·
    16 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Evaluación del y para el aprendizaje: enfoque cuantitativo

    Skills you'll gain: Program Evaluation, Education and Training, Test Tools, Survey Creation, Instructional Design, Data Analysis Software, Analysis, Education Software and Technology, Qualitative Research, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    149 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Inteligencia Artificial Aplicada al Derecho

    Skills you'll gain: Legal Writing, Legal Strategy, Legal Technology, Prompt Engineering, Legal Pleadings, Responsible AI, Legal Research, Prompt Patterns, LLM Application, Large Language Modeling, Legal Risk, Data Ethics, AI literacy, Generative AI, AI Integrations, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    医学统计学与SPSS软件(基础篇)

    Skills you'll gain: Statistical Hypothesis Testing, SPSS (Software), SPSS, Descriptive Statistics, Statistical Software, Statistical Analysis, Statistical Methods, Data Analysis Software, Correlation Analysis, Data Literacy, Regression Analysis, Statistical Inference, Probability & Statistics, Statistics, Quantitative Research, Sampling (Statistics), Biostatistics, Medical Science and Research, Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    159 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    Business Case Analysis

    Skills you'll gain: Business Communication, Case Studies, Data Visualization, English Language, Presentations, Oral Expression, Report Writing, Business Writing, Business Analysis, Analysis, Communication, Verbal Communication Skills, Language Competency, Business Reporting, Public Speaking, Writing, Target Audience, Persuasive Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    52 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    UX Design in Practice: Accessibility and Collaboration

    Skills you'll gain: Mockups, User Experience, User Experience Design, User Interface and User Experience (UI/UX) Design, Web Content Accessibility Guidelines, User Centered Design, Design, Usability, User Interface (UI) Design, UI/UX Research, Collaborative Software, Graphic and Visual Design, User Research, Design Elements And Principles, AI Workflows, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    112 reviews

    Mixed · Course · 1 - 3 Months

1…221222223…448

In summary, here are 10 of our most popular market research courses

  • Artificial Intelligence for Breast Cancer Detection: Johns Hopkins University
  • Using clinical health data for better healthcare: The University of Sydney
  • A Business Approach to Sustainable Landscape Restoration: Erasmus University Rotterdam
  • Local Marketing: SEO, Business Networking, And Website - 2026: Alex Genadinik
  • Rocket Science 101: University of Michigan
  • Introduction to UX Design MasterTrack Certificate Program: University of Minnesota
  • Causal Inference 2: Columbia University
  • Evaluación del y para el aprendizaje: enfoque cuantitativo: Universidad Nacional Autónoma de México
  • Inteligencia Artificial Aplicada al Derecho: Universidad de Palermo
  • 医学统计学与SPSS软件(基础篇): Peking University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok