• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Pricing Strategy

Pricing Strategy Courses

Pricing strategy courses can help you learn market analysis, competitive pricing, value-based pricing, and dynamic pricing techniques. You can build skills in customer segmentation, pricing psychology, and revenue optimization. Many courses also introduce tools like Excel for data analysis, pricing software for simulations, and analytics platforms to track pricing performance, allowing you to apply these skills in real-world business scenarios.

Popular Pricing Strategy Courses and Certifications


  • P

    Packt

    Cold Calling & Prospecting

    Skills you'll gain: Cold Calling, Sales Prospecting, Overcoming Objections, Phone Sales, Prospecting and Qualification, Outbound Calls, Telemarketing, Selling Techniques, Sales, Closing (Sales), Telephone Skills, Sales Strategy, Setting Appointments, Sales Pipelines, Oral Expression, Rapport Building, Relationship Building, Active Listening

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Effective Service Innovation by Design in Hotel Management

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Organizational Change, Service Improvement, Culture Transformation, Process Mapping, Key Performance Indicators (KPIs), Journey Mapping, Customer Service, Hospitality Management, Hospitality, Guest Relations, Customer Analysis, Hotel And Restaurant Management, Hospitality and Food Services, Sustainable Business, Collaboration

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents with Model Context Protocol

    Skills you'll gain: Model Context Protocol, Token Optimization, AI Workflows, Generative AI Agents, Agentic Workflows, AI Orchestration, Agentic systems, Tool Calling, Context Engineering, Artificial Intelligence and Machine Learning (AI/ML), AI Security, AI Enablement, Prompt Patterns, Prompt Engineering, ChatGPT, AI Personalization, AI Product Strategy, Anthropic Claude, Multimodal Prompts, Generative AI

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Marketing Capstone

    Skills you'll gain: Marketing Budgets, Competitive Analysis, Data-Driven Marketing, Customer Acquisition Management, Online Advertising, Digital Media Strategy, Digital Marketing, Marketing Strategies, Campaign Management, Social Media Campaigns, Digital Marketing Campaigns, Customer Engagement, Customer Retention, Digital Advertising, Marketing Analytics, Digital Analysis, Journey Mapping, Marketing Planning, Marketing, Advertising Campaigns

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Introduction to Automotive Cybersecurity & Vehicle Networks

    Skills you'll gain: Cyber Governance, Cyber Security Policies, Cybersecurity, Intrusion Detection and Prevention, Cryptography, Security Management, Cyber Security Strategy, Network Security, Cryptographic Protocols, Cyber Attacks, Threat Modeling, Cyber Security Assessment, Vulnerability Assessments, Encryption, Cyber Risk, Threat Detection, Vulnerability Scanning, Threat Management, Incident Response, Risk Management Framework

    3.4
    Rating, 3.4 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    الاستراتيجية التنافسية

    Skills you'll gain: Business Strategy, Game Theory, Competitive Analysis, Strategic Thinking, Competitive Intelligence, Product Strategy, Corporate Strategy, Strategic Partnership, Strategic Decision-Making, Market Opportunities, Market Analysis, Go To Market Strategy, Market Dynamics, New Product Development, Design and Product, Innovation, Coordination

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Digital Marketing and Ecommerce Analysts

    Skills you'll gain: Data Visualization, Data Presentation, Digital Analysis, E-Commerce, Analytics, Key Performance Indicators (KPIs), Google Analytics, Marketing Analytics, Generative AI, Data-Driven Marketing, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pearson

    CompTIA Cybersecurity Analyst (CySA+) CS0-003

    Skills you'll gain: Computer Security Incident Management, Vulnerability Assessments, Cyber Operations, Cybersecurity, Cyber Threat Intelligence, Cyber Attacks, Cyber Security Strategy, IT Security Architecture, MITRE ATT&CK Framework, Cyber Threat Hunting, Threat Detection, Cyber Security Assessment, Network Security, Security Information and Event Management (SIEM), DevSecOps, Malware Protection, Security Management, Cloud Security, Encryption, Authentications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    25 reviews

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    NGO Startup Analysis with Nonprofit Business Model Canvas

    Skills you'll gain: Stakeholder Engagement, Grant Writing, Resource Allocation, Strategic Decision-Making, Grant Applications, Proposal Development, Strategic Thinking, Stakeholder Communications, Resource Management, Strategic Planning, Social Impact, Fundraising, Business Modeling, Value Propositions, Innovation, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Proceso de gestión de marca estratégico

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Communication, Marketing, Performance Measurement, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Ethics and Governance in the Age of Generative AI

    Skills you'll gain: Responsible AI, Generative Model Architectures, Generative AI, AI Workflows, Data Ethics, Model Evaluation, Data Governance, AI literacy, Governance, Artificial Intelligence, Ethical Standards And Conduct, Organizational Strategy, Social Impact, Benchmarking, Emerging Technologies

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Accounting for Mergers and Acquisitions: Advanced Topics

    Skills you'll gain: Intercompany Accounting, Financial Statement Analysis, Mergers & Acquisitions, Specialized Accounting, Corporate Accounting, Financial Modeling, Corporate Tax, Private Equity, Financial Statements, Investment Banking, Financial Analysis, Tax Management, Corporate Finance, Tax, Tax Laws, Financial Accounting, Accounting, Business Metrics, Balance Sheet, Equities

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 4 Weeks

1…221222223…415

In summary, here are 10 of our most popular pricing strategy courses

  • Cold Calling & Prospecting: Packt
  • Effective Service Innovation by Design in Hotel Management: Starweaver
  • AI Agents with Model Context Protocol: Vanderbilt University
  • Digital Marketing Capstone: University of Maryland, College Park
  • Introduction to Automotive Cybersecurity & Vehicle Networks: Starweaver
  • الاستراتيجية التنافسية: Ludwig-Maximilians-Universität München (LMU)
  • GenAI for Digital Marketing and Ecommerce Analysts: Coursera
  • CompTIA Cybersecurity Analyst (CySA+) CS0-003: Pearson
  • NGO Startup Analysis with Nonprofit Business Model Canvas: Coursera
  • Proceso de gestión de marca estratégico: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok