• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • A

    Atlassian

    Introduction to Jira

    Skills you'll gain: Issue Tracking, Collaborative Software, Workflow Management, Project Management Software, Role-Based Access Control (RBAC), Prioritization

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    What is Corruption: Anti-Corruption and Compliance

    Skills you'll gain: Compliance Management, Law, Regulation, and Compliance, Legal Risk, Business Ethics, Internal Controls, Risk Analysis, Risk Mitigation, Ethical Standards And Conduct, Risk Management, Due Diligence, Employee Training, International Relations, Operations Management, Strategic Planning, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    695 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Cyber Threats and Attack Vectors

    Skills you'll gain: Distributed Denial-Of-Service (DDoS) Attacks, Authentications, Cloud Security, Cybersecurity, Threat Detection, Security Awareness, Cyber Attacks, Network Security, Vulnerability Assessments, Cloud Computing, Data Security, Identity and Access Management, Human Factors (Security), Software As A Service

    4.7
    Rating, 4.7 out of 5 stars
    ·
    675 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Sales Excellence

    Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Closing (Sales), Sales Presentation, Sales Presentations, Sales Strategy, Lead Generation, Inside Sales, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Email Automation, Customer Relationship Management (CRM) Software, Generative AI, ChatGPT, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    472 reviews

    Intermediate · Specialization · 3 - 6 Months

  • G

    Goldman Sachs

    Fundamentals of Financial Planning, with Goldman Sachs 10,000 Women

    Skills you'll gain: Cash Flow Forecasting, Financial Forecasting, Cash Flows, Financial Analysis, Business Planning, Financial Statements, Entrepreneurship, Financial Planning, Financial Management, Business Strategy, Strategic Decision-Making, Strategic Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    500 reviews

    Mixed · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Análisis de Sistemas de Transporte

    Skills you'll gain: Transportation Operations, Transportation Management, Network Analysis, Operations Research, Systems Analysis, Operational Analysis, Analysis, Demand Planning, Mathematical Modeling, Econometrics, Markov Model, Behavioral Economics, Economic Development, Economics, Policy, and Social Studies, Cost Benefit Analysis, Market Dynamics, Customer Demand Planning, Probability, Social Impact, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    783 reviews

    Mixed · Course · 1 - 3 Months

  • E

    ESSEC Business School

    Les Fondamentaux de la Négociation

    Skills you'll gain: Negotiation, Communication, Conflict Management, Relationship Building, Leadership, Interpersonal Communications, Persuasive Communication, Value Propositions, Active Listening, Stakeholder Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    442 reviews

    Beginner · Course · 1 - 3 Months

  • H

    Harvard Business Review

    Boost Your Leadership Impact

    Skills you'll gain: Presentations, Conflict Management, Delegation Skills, Influencing, Constructive Feedback, Data Storytelling, Emotional Intelligence, Trustworthiness, Team Leadership, Team Building, Verbal Communication Skills, Professional Networking, Negotiation, Organizational Leadership, Persuasive Communication, Overcoming Objections, Public Speaking, Workplace inclusivity, Leadership Development, Communication Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Y

    Yonsei University

    International Entertainment and Sports Marketing

    Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, Innovation, Business Strategies, Influencing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    497 reviews

    Mixed · Course · 1 - 4 Weeks

  • M

    Meta

    Introduction to Mobile Development

    Skills you'll gain: Mobile Development, React Native, Responsive Web Design, Browser Compatibility, HTML and CSS, Cross Platform Development, Web Design and Development, Javascript, Application Development, Web Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    599 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Las redes sociales en acción

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Campaigns, Social Media, Performance Measurement, Goal Setting, Active Listening, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Content Strategy, Resource Management, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    761 reviews

    Mixed · Course · 1 - 3 Months

  • 2

    28DIGITAL

    Cybersecurity Awareness and Innovation

    Skills you'll gain: Computer Security Awareness Training, Cyber Risk, User Accounts, Exploitation techniques

    4.6
    Rating, 4.6 out of 5 stars
    ·
    778 reviews

    Beginner · Course · 1 - 3 Months

1…222223224…834

In summary, here are 10 of our most popular brand management courses

  • Introduction to Jira: Atlassian
  • What is Corruption: Anti-Corruption and Compliance: University of Pennsylvania
  • Cyber Threats and Attack Vectors: University of Colorado System
  • Sales Excellence: Coursera
  • Fundamentals of Financial Planning, with Goldman Sachs 10,000 Women: Goldman Sachs
  • Análisis de Sistemas de Transporte: Pontificia Universidad Católica de Chile
  • Les Fondamentaux de la Négociation : ESSEC Business School
  • Boost Your Leadership Impact: Harvard Business Review
  • International Entertainment and Sports Marketing: Yonsei University
  • Introduction to Mobile Development: Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok