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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    C

    Coursera

    Advanced Data Analysis and Collaboration in Qlik Sense

    Skills you'll gain: Data Storytelling, Data Visualization Software, Dashboard, Data Analysis, Advanced Analytics, Interactive Data Visualization, Data Manipulation, Collaborative Software, Data Transformation, Data Sharing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Launch and Post-Launch Management

    Skills you'll gain: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Lifecycle Management, Product Improvement, Product Testing, Sales Enablement, Key Performance Indicators (KPIs), Cross-Functional Collaboration, User Feedback, Data Analysis, Customer Insights, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Data Science Coding Challenge: Loan Default Prediction

    Skills you'll gain: Applied Machine Learning, Jupyter, Predictive Modeling, Machine Learning, Data Manipulation, Data Preprocessing, Data Science, Model Evaluation, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    108 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    U

    University of California, Davis

    SQL für Data Science

    Skills you'll gain: Data Governance, SQL, Data Quality, Data Manipulation, Data Transformation, Query Languages, Data Modeling, Database Systems, Relational Databases, Data Processing, Data Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Principles of Economics: Microeconomics - Down to Business

    Skills you'll gain: Business Economics, Market Dynamics, Economics, Game Theory, Supply And Demand, Operating Cost, Cost Benefit Analysis, Market Analysis, Consumer Behaviour, Policty Analysis, Research, and Development, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
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    37 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Foundational Mathematics for AI

    Skills you'll gain: Descriptive Statistics, Linear Algebra, Exploratory Data Analysis, Data-Driven Decision-Making, Data Analysis, Artificial Intelligence, Probability, Regression Analysis, Calculus, Statistical Analysis, Advanced Mathematics, Applied Mathematics, Probability Distribution, Mathematical Modeling, Statistical Modeling, Machine Learning Algorithms, Dimensionality Reduction

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Understanding China, 1700-2000: A Data Analytic Approach, Part 2

    Skills you'll gain: Social Sciences, Big Data, Sociology, Demography, Socioeconomics, Anthropology, Economics, Data Analysis, Analytics, Cultural Diversity, World History, Quantitative Research

    4.5
    Rating, 4.5 out of 5 stars
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    61 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Streamlined Project Management with Trello: AI Integration

    Skills you'll gain: Workflow Management, Go To Market Strategy, Scheduling, Organizational Skills, Marketing, AI Enablement, Content Creation, Project Management, Digital Marketing, ChatGPT, Marketing Strategy and Techniques, Automation, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Organizaciones data-driven: principios y prácticas

    Skills you'll gain: Data Storytelling, Data Visualization, Data Governance, Data Collection, Process Improvement, Data Strategy, Process Mapping, Performance Improvement, Data Visualization Software, Data Management, Agile Project Management, Business Intelligence, Data Infrastructure, Data-Driven Decision-Making, Organizational Effectiveness, Organizational Leadership, Business Leadership, Data Literacy, Data Analysis, Business Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    SkillUp

    Prep for Microsoft Azure Data Engineer Associate Cert DP-203

    Skills you'll gain: Azure Synapse Analytics, Data Security, Databricks, Data Quality, Microsoft Azure, Data Storage Technologies, Data Storage, Data Transformation, Database Management, Data Processing, Data Cleansing, Data Lakes, Query Languages, Performance Tuning, Data Integration, Data Pipelines, Apache Spark, Encryption, Data Analysis, Real Time Data

    4.2
    Rating, 4.2 out of 5 stars
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    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fred Hutchinson Cancer Center

    Researcher's Guide to Omic Data

    Skills you'll gain: Bioinformatics, Molecular Biology, Data Processing, Data Analysis, Data Literacy, Exploratory Data Analysis, Laboratory Research, Metadata Management, Science and Research, R Programming, Spatial Data Analysis, Scientific Methods, Data Collection, Data Quality, Research, Quantitative Research, Informatics, Biology, Laboratory Techniques, Analysis

    3.7
    Rating, 3.7 out of 5 stars
    ·
    34 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Commercial Awareness

    Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Financial Acumen, Strategic Marketing, Market Intelligence, Trend Analysis, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Business Metrics, Market Dynamics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Advanced Data Analysis and Collaboration in Qlik Sense : Coursera
  • Product Launch and Post-Launch Management: Xbox
  • Data Science Coding Challenge: Loan Default Prediction: Coursera
  • SQL für Data Science: University of California, Davis
  • Principles of Economics: Microeconomics - Down to Business: Rice University
  • Foundational Mathematics for AI: Johns Hopkins University
  • Understanding China, 1700-2000: A Data Analytic Approach, Part 2: The Hong Kong University of Science and Technology
  • Streamlined Project Management with Trello: AI Integration: Coursera
  • Organizaciones data-driven: principios y prácticas: Banco Interamericano de Desarrollo
  • Prep for Microsoft Azure Data Engineer Associate Cert DP-203: SkillUp

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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