Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.
44credentials
1online degree
185courses

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Find the best Marketing Analytics course for your goals

  • Coursera Project Network

    Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Direct Marketing, Analysis, Customer Communications Management, Customer Relationship Management, User Accounts, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • Google Cloud

    Skills you'll gain: Google Gemini, Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Marketing Strategies, Customer Data Management, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Predictive Modeling, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Data Analysis, Marketing Analytics, Artificial Intelligence, Google Cloud Platform, Generative AI, SQL

    Beginner · Course · 1 - 4 Weeks

  • Universidad de Palermo

    Skills you'll gain: Key Performance Indicators (KPIs), Human Capital, Human Resource Strategy, Strategic Marketing, Business Process Management, Strategic Leadership, Marketing, Strategic Decision-Making, Organizational Strategy, Human Resources Management and Planning, Leadership and Management, Talent Management, Technology Strategies, Marketing Analytics, Branding, Business Process Improvement, Marketing Strategies, Marketing Planning, Technical Management, Brand Strategy

    Credit offered

    Mastertrack · 6 - 12 Months

  • Universidad de los Andes

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Marketing Analytics, Data Visualization, Data Presentation, Predictive Modeling, Product Marketing, Target Market, Strategic Marketing, Financial Statement Analysis, Predictive Analytics, Financial Data, Marketing Management, Statistical Analysis, Random Forest Algorithm, Operations Research, Pandas (Python Package), Natural Language Processing, Mathematical Modeling

    Credit offered

    Mastertrack · 6 - 12 Months

  • Universidad de los Andes

    Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Data Storytelling, Reinforcement Learning, Marketing Analytics, Deep Learning, Computer Vision, Predictive Modeling, Project Management Life Cycle, Time Series Analysis and Forecasting, Strategic Decision-Making, MLOps (Machine Learning Operations), Financial Statement Analysis, Simulations, Exploratory Data Analysis, Dashboard, Statistical Analysis, Random Forest Algorithm, Operations Research

    Earn a degree

    Degree · 1 - 4 Years

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