• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • U

    University of Colorado Boulder

    American History Through Baseball

    Skills you'll gain: Labor Relations, Labor Law, Culture, Social Studies, International Relations, World History, Diversity Awareness, Economic Development, Socioeconomics, Cultural Diversity, Social Justice, Global Marketing, Business Economics, Demography, Social Sciences, Sociology, Market Opportunities, Public History, Economics, Political Sciences

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Print and Digital Elements of Design: Branding and User Experience

    Skills you'll gain: Color Theory, Graphic Design, Typography, User Experience Design, Graphic and Visual Design Software, Design, Digital Design, Design Elements And Principles, Web Design and Development, Adobe Photoshop, Image Quality

    4.7
    Rating, 4.7 out of 5 stars
    ·
    270 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    International Business Environment

    Skills you'll gain: Business Strategy, Competitive Analysis, International Finance, Market Analysis, Strategic Thinking, Global Marketing, Business Analysis, Analysis, Business, Product Lifecycle Management, Business Management, Product Management, Cultural Diversity, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    397 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Gestión del talento humano

    Skills you'll gain: Empathy & Emotional Intelligence, Emotional Intelligence, People Management, Leadership and Management, Team Management, Behavior Management, Productivity, Organizational Effectiveness, Professional Development, Teamwork, Communication, Leadership, Collaboration, Human Resources

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Imperial College London

    Quality Improvement in Healthcare

    Skills you'll gain: Continuous Quality Improvement (CQI), Run Chart, Qualitative Research, Public Health, Healthcare Project Management, Patient Safety, Health Policy, Public Health and Disease Prevention, Health Systems, Community Health, Social Determinants Of Health, Clinical Leadership, Patient-centered Care, Health Administration, Data Quality, Health Care, Health Informatics, Quantitative Research, Geographic Information Systems, Data Collection

    4.9
    Rating, 4.9 out of 5 stars
    ·
    148 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Virginia

    Market and Competition in Pricing Strategy

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    235 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Geneva

    Negociations climatiques

    Skills you'll gain: Climate Change Adaptation, Climate Change Mitigation, Environmental Policy, Diplomacy, International Relations, Environment, Sustainable Development, Policy Development, Policy Analysis, Environmental Regulations, Science and Research

    Beginner · Course · 1 - 3 Months

  • U

    University of Michigan

    Speaking and Presenting: Poise

    Skills you'll gain: Public Speaking, Verbal Communication Skills, Communication, Non-Verbal Communication, Composure, Communication Strategies, Advocacy, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    199 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Generative AI: Impact, Considerations, and Ethical Issues

    Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Business Ethics, Legal Risk, Socioeconomics, AI Security, Social Impact, Information Privacy, Accountability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    313 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Comunicación efectiva para el líder actual

    Skills you'll gain: Assertiveness, Interpersonal Communications, Active Listening, Empathy, Performance Review, Constructive Feedback, Organizational Leadership, Emotional Intelligence, Leadership and Management, Business Leadership, Team Leadership, Leadership, Strategic Communication, Influencing, Communication, Team Motivation, Team Building, Cooperation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    937 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Desarrollo y Diseño de Videojuegos

    Skills you'll gain: Game Design, Video Game Development, Scrum (Software Development), Unity Engine, Value Propositions, Animations, Functional Specification, Sprint Retrospectives, Business Modeling, Agile Methodology, 3D Assets, Agile Software Development, Animation and Game Design, Software Design Documents, Software Development Methodologies, Customer Analysis, Interaction Design, Software Documentation, User Interface (UI), Virtual Environment

    4.5
    Rating, 4.5 out of 5 stars
    ·
    390 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Develop Linkedin designs with Visme

    Skills you'll gain: Promotional Materials, Marketing Materials, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Content Marketing, Digital Content, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…231232233…507

In summary, here are 10 of our most popular social media marketing courses

  • American History Through Baseball: University of Colorado Boulder
  • Print and Digital Elements of Design: Branding and User Experience: University of Colorado Boulder
  • International Business Environment: University of London
  • Gestión del talento humano: Universidad Nacional Autónoma de México
  • Quality Improvement in Healthcare: Imperial College London
  • Market and Competition in Pricing Strategy: University of Virginia
  • Negociations climatiques: University of Geneva
  • Speaking and Presenting: Poise: University of Michigan
  • Generative AI: Impact, Considerations, and Ethical Issues: IBM
  • Comunicación efectiva para el líder actual: Tecnológico de Monterrey

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok