Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Data Literacy, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Dashboard, Data Integration, Data Analysis Expressions (DAX), Data Import/Export, Marketing Analytics
Beginner · Course · 1 - 3 Months
Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Responsible AI, Data Ethics, Generative Adversarial Networks (GANs), Agentic systems, AI Security, Discussion Facilitation, Business Ethics, Embeddings, Regulatory Compliance, Case Studies, Data Synthesis, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SAS (Software), AI Workflows, Analytics, Machine Learning
Beginner · Specialization · 3 - 6 Months

Splunk Inc.
Skills you'll gain: Data Modeling, Splunk, Pivot Tables And Charts, Data Management, Database Management, Query Languages, Data Integration, Performance Tuning, Data Science, Data Analysis, Big Data, Business Intelligence, Business Analytics, Geospatial Information and Technology, Statistics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Microsoft Azure, Artificial Intelligence, Data Ethics, Image Analysis, Natural Language Processing, Computer Vision, Applied Machine Learning, AI Workflows, No-Code Development, Model Deployment, Text Mining, Machine Learning, Model Evaluation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Web Scraping, Data Visualization, Data Preprocessing, Data Cleansing, Exploratory Data Analysis, Scripting, Data Analysis, Data Manipulation, Data Import/Export, Extensible Markup Language (XML), Python Programming, Jupyter, GitHub
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Presentations, Canva (Software), Graphic Design, Graphic and Visual Design, Marketing Materials, Marketing, User Accounts, Business
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Agile Software Development, Project Management Software, Program Management, Responsible AI, Planning, Engineering Management, Generative AI, Timelines, Engineering Software, Risk Analysis, Resource Management, Prompt Engineering, Analytics, Stakeholder Communications, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Prompt Engineering, Development Environment, Large Language Modeling, Text Mining, Databases, OpenAI, Semantic Web, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Dictionary, Health Informatics, Extract, Transform, Load, Data Synthesis, Fraud detection, Analytics, Data Integration, Data Analysis, Clinical Data Management, Data Transformation, Quality Assessment, Risk Analysis, Data Quality, Predictive Modeling
Intermediate · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Dubai College of Tourism
Skills you'll gain: Revenue Management, Restaurant Operation, Restaurant Management, Forecasting, Key Performance Indicators (KPIs), Hospitality Management, Customer Demand Planning, Revenue Forecasting, Trend Analysis, Performance Analysis, Team Management, Data Analysis, Performance Measurement, Business Metrics, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Data Quality, Data Collection, Data Management, Data Validation, Data Analysis, Data Preprocessing, Threat Detection, Data Access, Sampling (Statistics)
Beginner · Course · 1 - 4 Weeks