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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    Fundamentals of Software Architecture for Big Data

    Skills you'll gain: Service Level, Software Engineering, Software Architecture, Distributed Computing, Data Architecture, Microservices, Software Development, Transaction Processing, Software Design, Test Driven Development (TDD), Blockchain, Big Data, Maintainability, Database Systems, Data Structures, System Monitoring, Database Design

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    91 reviews

    Advanced · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    Statistics in Psychological Research

    Skills you'll gain: Data Visualization, Descriptive Statistics, Plot (Graphics), Data Literacy, Graphing, Statistical Hypothesis Testing, Probability & Statistics, Statistical Inference, Quantitative Research, Statistics, Statistical Analysis, Sample Size Determination, Data Analysis, Sampling (Statistics), Exploratory Data Analysis, Scatter Plots, Correlation Analysis, Psychology, Research Design, Scientific Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    66 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism

    4.9
    Rating, 4.9 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    Online Games: Literature, New Media, and Narrative

    Skills you'll gain: Storytelling, Game Design, Video Game Development, Animation and Game Design, Multimedia, Media and Communications, Art History, Interactive Learning, Psychology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    204 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    AI-Enhanced Content Creation:Elevate Copywriting with Humata

    Skills you'll gain: Prompt Engineering, Target Audience, Blogs, Copywriting, Advertising, Marketing Materials, Generative AI, Content Creation, Facebook, Social Media Content

    4.1
    Rating, 4.1 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    Tel Aviv University

    Economic Growth and Distributive Justice Part II - Maximize Social Wellbeing

    Skills you'll gain: Economics, Economics, Policy, and Social Studies, Tax, Economic Development, Social Justice, Socioeconomics, Public Policies, Sustainable Development, Tax Management, Policy Analysis, Income Tax, Market Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    135 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Crea tu primera campaña con Facebook Ads Manager

    Skills you'll gain: Target Audience, Paid media, Advertising Campaigns, Advertising, Social Media Campaigns, Social Media, Social Media Marketing, Digital Advertising, Campaign Management, Instagram, User Accounts, Budget Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    UBITS

    Gestión de marca y producto en el punto de venta

    Skills you'll gain: Closing (Sales), Consultative Selling, Retail Sales, Sales Presentation, Value Propositions, Customer experience strategy (CX), Cross Selling, Merchandising, Customer Insights, Product Demonstration, Customer Engagement, Consumer Behaviour, Brand Management, Digital Marketing

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Data Mining Project

    Skills you'll gain: Data Mining, Text Mining, Innovation, Data Integration, Unstructured Data, Big Data, Data Analysis, Exploratory Data Analysis, Data Presentation, Data Visualization Software, Feature Engineering, Analysis, Model Evaluation, Natural Language Processing, Technical Writing, Classification Algorithms, Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    50 reviews

    Mixed · Course · 1 - 3 Months

  • I

    IESE Business School

    Crisis Communications

    Skills you'll gain: Corporate Communications, Crisis Management, Strategic Communication, Media Relations, Stakeholder Communications, Public Relations, Business Communication, Press Releases, Business Ethics, Communication, Interviewing Skills, Conflict Management, Public Speaking, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Foundations of Machine Learning

    Skills you'll gain: Model Evaluation, Model Deployment, Machine Learning, Supervised Learning, Regression Analysis, Decision Tree Learning, Feature Engineering, Data Preprocessing, Unsupervised Learning, Predictive Modeling, Logistic Regression, Anomaly Detection, Classification Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Advanced Data Analysis with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Data Validation, LLM Application, AI Product Strategy, Data Analysis, Applied Machine Learning, OpenAI, Data-Driven Decision-Making, Analytical Skills, Exploratory Data Analysis, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Fundamentals of Software Architecture for Big Data: University of Colorado Boulder
  • Statistics in Psychological Research: American Psychological Association
  • The Role of the Media : IESE Business School
  • Online Games: Literature, New Media, and Narrative: Vanderbilt University
  • AI-Enhanced Content Creation:Elevate Copywriting with Humata: Coursera
  • Economic Growth and Distributive Justice Part II - Maximize Social Wellbeing: Tel Aviv University
  • Crea tu primera campaña con Facebook Ads Manager: Coursera
  • Gestión de marca y producto en el punto de venta: UBITS
  • Data Mining Project: University of Illinois Urbana-Champaign
  • Crisis Communications : IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
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