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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    D

    Dubai College of Tourism

    Introduction to Hospitality Revenue Management

    Skills you'll gain: Revenue Management, Hotel Operations, Market Intelligence, Competitive Analysis, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Hospitality, Performance Analysis, Technology Strategies, Business Technologies, Data Analysis, Data-Driven Decision-Making, Strategic Thinking, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
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    9 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Data Analysis in R: Predictive Analysis with Regression

    Skills you'll gain: Ggplot2, Model Evaluation, Data Visualization, Regression Analysis, Predictive Analytics, Predictive Modeling, Data-Driven Decision-Making, Statistical Modeling, R Programming, Descriptive Statistics, Statistical Methods, Exploratory Data Analysis, Statistical Analysis, Data Analysis

    4.2
    Rating, 4.2 out of 5 stars
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    13 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    C

    Coursera

    Mastering Portfolio Analysis

    Skills you'll gain: Portfolio Risk, Portfolio Management, Financial Analysis, Financial Data, Analysis, Data Analysis, Risk Management, Quantitative Research, Performance Analysis, Market Data, Financial Modeling, Investments, Asset Management

    4.5
    Rating, 4.5 out of 5 stars
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    35 reviews

    Beginner · Course · 1 - 4 Weeks

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    L&T EduTech

    Industry 4.0: PLM, Value Chain, and Smart Factory

    Skills you'll gain: Product Lifecycle Management, Manufacturing and Production, Robotic Process Automation, Production Process, Automation, Enterprise Resource Planning, Supply Chain Management, Plant Operations and Management, Internet Of Things, Facility Management and Maintenance, Digital Transformation, Real Time Data, Augmented Reality

    4.6
    Rating, 4.6 out of 5 stars
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    20 reviews

    Intermediate · Course · 1 - 4 Weeks

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    University of Illinois Urbana-Champaign

    Artificial Intelligence in Finance and Wealth Management

    Skills you'll gain: Wealth Management, Supervised Learning, Machine Learning, Financial Services, Applied Machine Learning, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, FinTech, Data Mining, Learning Theory, Regulatory Compliance, Financial Planning, Relationship Building, Risk Modeling, Legal Risk, Mobile Development

    4.3
    Rating, 4.3 out of 5 stars
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    19 reviews

    Intermediate · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Exploring Your Ecommerce Dataset with SQL in Google BigQuery

    Skills you'll gain: Data Cleansing, SQL, Data Quality, Data Transformation, Big Data, Metadata Management, Query Languages, Google Cloud Platform, Data Analysis, Google Analytics

    4.4
    Rating, 4.4 out of 5 stars
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    8 reviews

    Beginner · Project · Less Than 2 Hours

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    Coursera

    YouTube Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

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    University of Colorado System

    Data Analysis and Representation, Selection and Iteration

    Skills you'll gain: Computational Thinking, Data Analysis, C (Programming Language), Statistical Analysis, Programming Principles, Data Structures, Descriptive Statistics, Data Visualization Software

    4.7
    Rating, 4.7 out of 5 stars
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    93 reviews

    Beginner · Course · 1 - 4 Weeks

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    D

    Duke University

    مقاييس الأعمال للشركات التي تعتمد على البيانات

    Skills you'll gain: Business Metrics, Analytics, Digital Transformation, Business Intelligence, Performance Measurement, Big Data, Business Analysis, Data Analysis, Key Performance Indicators (KPIs), E-Commerce, Financial Services, Case Studies, Cash Flows, Culture Transformation

    4.7
    Rating, 4.7 out of 5 stars
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    77 reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    Crea tu presencia en redes sociales para tu negocio en Canva

    Skills you'll gain: Canva (Software), Logo Design, Social Media, Content Creation, Target Audience, Graphic Design, Social Media Marketing, Social Media Strategy, Content Strategy, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
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    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Skillshare

    Shopify eCommerce Ads Masterclass: Setup & Fundamentals

    Skills you'll gain: Marketing Budgets, Target Audience, Campaign Management, Facebook, Sales Pipelines, Google Ads, Online Advertising, Instagram, Performance marketing, Digital Advertising, Paid media, Advertising Campaigns, E-Commerce, Advertising, Budget Management, Social Media Campaigns, Account Management, Apple iOS

    Beginner · Course · 1 - 3 Months

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    U

    University of California, Irvine

    Leading Diverse Teams

    Skills you'll gain: Cross-Functional Team Leadership, Diversity and Inclusion, Intercultural Competence, Diversity Awareness, Workplace inclusivity, Organizational Leadership, Cultural Diversity, Business Leadership, People Development, Leadership, Leadership Development, Global Marketing, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
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    104 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Hospitality Revenue Management: Dubai College of Tourism
  • Data Analysis in R: Predictive Analysis with Regression: Coursera
  • Mastering Portfolio Analysis : Coursera
  • Industry 4.0: PLM, Value Chain, and Smart Factory: L&T EduTech
  • Artificial Intelligence in Finance and Wealth Management: University of Illinois Urbana-Champaign
  • Exploring Your Ecommerce Dataset with SQL in Google BigQuery: Google Cloud
  • YouTube Optimization: Grow Your Presence: Coursera
  • Data Analysis and Representation, Selection and Iteration: University of Colorado System
  • مقاييس الأعمال للشركات التي تعتمد على البيانات: Duke University
  • Crea tu presencia en redes sociales para tu negocio en Canva: Coursera

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