• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Einführung in Easil für Soziale Medien

    Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Graphic and Visual Design Software, Social Media Strategy, Storytelling, Instagram, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Case Studies, Market Research, Behavioral Economics, Decision Making, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    376 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business Communication for the Modern Workplace

    Skills you'll gain: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Workplace inclusivity, Influencing, Proposal Development, Emotional Intelligence, Stakeholder Communications, Empathy, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    794 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Introduction to Environmental Science

    Skills you'll gain: Environment, Environmental Issue, Environmental Science, Demography, Energy and Utilities, Environmental Resource Management, Environment and Resource Management, Sustainable Development, Water Resources, Biology, Hydrology, Climate Change Programs, Life Sciences, Water Quality, Land Management, Nutrition and Diet, Oil and Gas, Pollution Prevention, Petroleum Industry, Sustainable Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    471 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Build Trust and Increase Engagement by Leading with Empathy

    Skills you'll gain: Empathy, Workplace inclusivity, Active Listening, Compassion, Empathy & Emotional Intelligence, Recognizing Others, Emotional Intelligence, Diversity and Inclusion, Leadership, Employee Engagement, People Management, Conflict Management, Team Management, Self-Awareness, Professional Development, Employee Retention, Constructive Feedback, Innovation, Communication, Change Management

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Strategically Build and Engage Your Network on LinkedIn

    Skills you'll gain: LinkedIn, Content Creation, Social Media Content, Driving engagement, Professional Networking, Digital Publishing, Social Media, Relationship Building, Branding, Web Presence, Social Media Strategy, Brand Awareness

    4.5
    Rating, 4.5 out of 5 stars
    ·
    385 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    P

    Politecnico di Milano

    The Learning Innovation Network

    Skills you'll gain: Developing Training Materials, Educational Materials, Classroom Management, Course Development, Blended Learning, Teaching, Instructional and Curriculum Design, Interactive Learning, Instructional Design, Instructional Strategies, Innovation, Pedagogy, Knowledge Transfer, Student Engagement, Resource Utilization, Network Planning And Design, Infographics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Microsoft 365 Foundations: OneDrive, SharePoint & Files

    Skills you'll gain: File Management, Collaborative Software, Microsoft Teams, Document Management, Microsoft Office, Organizational Skills, Productivity Software, Document Control, File Systems, Workflow Management, Intranet, Data Sharing, Identity and Access Management, Internal Communications, Role-Based Access Control (RBAC), Business, Business Communication

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Negotiation Fundamentals

    Skills you'll gain: Negotiation, Verbal Communication Skills, Active Listening, Price Negotiation, Oral Expression, Communication, Communication Strategies, Interpersonal Communications, Conflict Management, Strategic Partnership, Relationship Building, Diplomacy, Overcoming Objections, Value Propositions, Stakeholder Management, Discussion Facilitation, Rapport Building, Relationship Management, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Inglés Empresarial: Gestión y Liderazgo

    Skills you'll gain: Meeting Facilitation, Telephone Skills, Business Writing, Business Communication, Employee Coaching, Organizational Skills, Concision, Management Training And Development, Active Listening, Oral Expression, Delegation Skills, Business Correspondence, Writing, English Language, Discussion Facilitation, Leadership and Management, Leadership, Verbal Communication Skills, Oral Comprehension, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    Training and Practicing in English Public Speaking

    Skills you'll gain: Public Speaking, Oral Comprehension, Active Listening, Oral Expression, English Language, Verbal Communication Skills, Communication, Critical Thinking, Language Competency, Communication Strategies, Stress Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    301 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Principles of UX/UI Design

    Skills you'll gain: User Research, UI/UX Research, Usability Testing, Persona (User Experience), Interaction Design, User Experience Design, User Interface and User Experience (UI/UX) Design, Design Research, Usability, User Centered Design, Experience Design, User Interface (UI) Design, Figma (Design Software), Design Elements And Principles, Layout Design, Wireframing, Web Design, UI Components, Design Reviews, Front-End Web Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

1…236237238…585

In summary, here are 10 of our most popular social media marketing courses

  • Einführung in Easil für Soziale Medien: Coursera
  • Customer Value in Pricing Strategy: University of Virginia
  • Business Communication for the Modern Workplace: Coursera
  • Introduction to Environmental Science: Dartmouth College
  • Build Trust and Increase Engagement by Leading with Empathy: Madecraft
  • Strategically Build and Engage Your Network on LinkedIn: Coursera
  • The Learning Innovation Network: Politecnico di Milano
  • Microsoft 365 Foundations: OneDrive, SharePoint & Files: Knowledge Accelerators
  • Negotiation Fundamentals: ESSEC Business School
  • Inglés Empresarial: Gestión y Liderazgo: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok