Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Survey Creation, Sampling (Statistics), Quantitative Research, Research Methodologies, Data Analysis, Data Quality, Research Design, Model Evaluation, Data Transformation, Statistical Analysis, Data Modeling, Statistical Methods
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Dashboard, Data Presentation, Business Reporting, Interactive Data Visualization, Data Visualization Software, Excel Formulas, Data Import/Export, Data Cleansing, Data Transformation, Data Analysis, Timelines
Intermediate · Course · 3 - 6 Months

University of Michigan
Skills you'll gain: Histogram, Data Visualization, Data Literacy, Data Presentation, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Statistical Visualization, Sampling (Statistics), Data Validation
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: International Finance, Global Marketing, Competitive Analysis, Business Risk Management, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Market Dynamics, Business Strategies, Market Opportunities, Shipping and Receiving, Economics, Business Development, Payment Processing and Collection, Regulatory Documents, Document Management, Negotiation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Data Preprocessing, Market Analysis, Marketing Analytics, Data Analysis, AI Enablement, Data Visualization Software, Consumer Behaviour, Business Strategy
Intermediate · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Responsible AI, Predictive Modeling, Business Transformation, Data-Driven Decision-Making, Business Leadership, Data Science, Business Ethics, Business Analytics, Organizational Change, Innovation, Strategic Leadership, AI Security, Artificial Intelligence, Natural Language Processing, Machine Learning, Computer Vision, IT Service Management
Beginner · Course · 1 - 4 Weeks

Banco Interamericano de Desarrollo
Skills you'll gain: Digital Transformation, Big Data, Analytics, Public Policies, Data-Driven Decision-Making, Economic Development, Business Transformation, Technology Strategies, Entrepreneurship, Internet Of Things, Emerging Technologies, Governance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Content Marketing, Marketing Channel, Target Audience, Marketing, Marketing Effectiveness, Business Marketing, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Blogs, Search Engine Optimization, Brand Marketing, Content Marketing, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Content Management Systems, Business Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Analysis Expressions (DAX), Dashboard, Power BI, Data Visualization, Data Transformation, Data Manipulation, Data Modeling, Data Import/Export, Data Visualization Software, Extract, Transform, Load, Data Analysis, Analytics, Data Cleansing, Performance Analysis, Data Security, Data Management
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Branding, Performance Measurement, A/B Testing, Community Development
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Design Thinking, Innovation, Ideation, Storytelling, Open Mindset, Creative Thinking, Creative Problem-Solving, Data Visualization, Human Centered Design, Case Studies, User Experience Design, Test Tools, Customer Insights, Leadership and Management, Marketing
Beginner · Course · 1 - 3 Months