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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Practical Neuromarketing Research

    Skills you'll gain: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Advanced Data Analysis and Collaboration in Qlik Sense

    Skills you'll gain: Data Storytelling, Data Visualization Software, Dashboard, Data Analysis, Advanced Analytics, Interactive Data Visualization, Data Manipulation, Collaborative Software, Data Transformation, Data Sharing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    ChatGPT for Content Creation and Planning

    Skills you'll gain: AI Personalization, Business Process

    4
    Rating, 4 out of 5 stars
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    15 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Santa Cruz

    GetVirtual: How to Launch Your Online Business

    Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Web Design and Development, Marketing, Workflow Management, Business Planning, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Invoicing, Customer Relationship Management

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Big Data Foundations with Hadoop and Spark

    Skills you'll gain: Apache Kafka, Apache Hadoop, Apache Spark, Real Time Data, Scala Programming, Data Integration, Command-Line Interface, Apache Hive, Big Data, Applied Machine Learning, Data Processing, Apache, System Design and Implementation, Apache Cassandra, Data Pipelines, Java, Distributed Computing, IntelliJ IDEA, Application Deployment, Enterprise Application Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Media Relations and Crisis Management

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Strategic Communication, Communication Planning, Public Relations, Communication Strategies, Stakeholder Communications, AI Enablement, Real Time Data

    4.8
    Rating, 4.8 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Data Science Project: MATLAB for the Real World

    Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Exploratory Data Analysis, Data Science, Machine Learning, Data Analysis, Data Preprocessing, Matlab, Technical Communication, Predictive Modeling, Data Manipulation, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Measuring the Success of a Patient Safety or Quality Improvement Project (Patient Safety VI)

    Skills you'll gain: Patient Safety, Performance Measurement, Data Analysis, Value-Based Care, Continuous Quality Improvement (CQI), Data Analysis Software, Health Policy, Data Quality, Descriptive Statistics, Data Integration, Statistical Inference

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Generation AI Assistant: Claude by Anthropic

    Skills you'll gain: Prompt Engineering, Anthropic Claude, Marketing Materials, Copywriting, ChatGPT, AI Product Strategy, Drive Engagement, Promotional Strategies, Target Audience

    4.1
    Rating, 4.1 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Roadmap para a Estratégia

    Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Marketing, Leadership, Leadership Development, Organizational Leadership, Business Modeling, Business Leadership, Marketing Strategy and Techniques, Brand Strategy, Business Ethics, Market Dynamics, Strategic Thinking, Organizational Strategy, Corporate Strategy, Financial Analysis, Financial Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    70 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Project Management and Leadership

    Skills you'll gain: Project Closure, Project Portfolio Management, Negotiation, Agile Methodology, Product Roadmaps, Project Management, Agile Project Management, Project Performance, Product Lifecycle Management, Project Risk Management, Innovation, Auditing, Resource Allocation, New Product Development, Team Leadership, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    GenAI for SEO: A Hands-On Playbook

    Skills you'll gain: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Practical Neuromarketing Research: Johns Hopkins University
  • Advanced Data Analysis and Collaboration in Qlik Sense : Coursera
  • ChatGPT for Content Creation and Planning: Skillshare
  • GetVirtual: How to Launch Your Online Business: University of California, Santa Cruz
  • Big Data Foundations with Hadoop and Spark: Packt
  • Media Relations and Crisis Management: Microsoft
  • Data Science Project: MATLAB for the Real World: MathWorks
  • Measuring the Success of a Patient Safety or Quality Improvement Project (Patient Safety VI): Johns Hopkins University
  • Next-Generation AI Assistant: Claude by Anthropic: Coursera
  • Roadmap para a Estratégia: Fundação Instituto de Administração

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Modeling (9)
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