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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Copilot for Beginners: Create a Sales Pitch Presentation

    Skills you'll gain: Sales Presentations, Microsoft Copilot, Microsoft PowerPoint, Presentations, Selling Techniques, Prompt Engineering, Solution Selling, Sales, Value Propositions, Product Knowledge, Price Negotiation, Storytelling, Business Modeling, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Introdução à Ciência e Engenharia de Dados

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Data Modeling, Analytics, Data Science, Data Analysis, Business Analytics, Data Processing, Predictive Analytics, Databases, Machine Learning Methods

    4.4
    Rating, 4.4 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Adobe Indesign for Beginners: Workshop Flyer Design

    Skills you'll gain: Adobe InDesign, Layout Design, Color Theory, Typography, Photo Editing, Graphic Design, Design, Digital Design, Design Software

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • M

    MathWorks

    Data Science Project: MATLAB for the Real World

    Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Exploratory Data Analysis, Data Science, Machine Learning, Data Analysis, Data Preprocessing, Matlab, Technical Communication, Predictive Modeling, Data Manipulation, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Develop Linkedin designs with Visme

    Skills you'll gain: Promotional Materials, Marketing Materials, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Content Marketing, Digital Content, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • X

    Xbox

    Product Launch and Post-Launch Management

    Skills you'll gain: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Lifecycle Management, Product Improvement, Product Testing, Sales Enablement, Key Performance Indicators (KPIs), Cross-Functional Collaboration, User Feedback, Data Analysis, Customer Insights, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Starweaver

    Understanding Corporate Communications

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Empowering and Transforming Your Organization with GenAI

    Skills you'll gain: AI Enablement, Organizational Change, Generative AI Agents, Business Transformation, Stakeholder Communications, Organizational Development, Business Communication, Communication, Internal Communications, Employee Training, Workforce Development, Stakeholder Engagement, Employee Engagement, Change Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Data Science for Health Research

    Skills you'll gain: R (Software), Model Evaluation, Statistical Modeling, Statistics, Data Visualization, Data Wrangling, Data Manipulation, Correlation Analysis, Histogram, Data Analysis, Statistical Analysis, Biostatistics, Statistical Hypothesis Testing, Scripting, Package and Software Management, Data Import/Export

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    GenAI for Compensation, Benefits and Payroll

    Skills you'll gain: Payroll, HR Tech, Compensation Strategy, Human Resources Software, Compensation and Benefits, Benefits Administration, Human Resources Information System (HRIS), Payroll Systems, Compensation Analysis, Compensation Management, Payroll Processing, Human Resources, Operational Efficiency, Responsible AI, AI Enablement, Data Ethics, Workforce Management, AI Personalization, Benefits Enrollment Processes, Employee Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • M

    Microsoft

    Data Preparation and Management

    Skills you'll gain: Extract, Transform, Load, Data Cleansing, Power BI, Data Transformation, Data Manipulation, Data Management, Data Quality, Data Preprocessing, Data Validation, Data Integration, Data Modeling, Data Import/Export, Data Storage

    5
    Rating, 5 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    How to Use Data

    Skills you'll gain: Data Storytelling, Data Presentation, Feature Engineering, Data Visualization Software, Unsupervised Learning, SQL, Data Analysis, Model Evaluation, Seaborn, Data Visualization, Tableau Software, Predictive Modeling, Exploratory Data Analysis, Predictive Analytics, Analytics, Presentations, Interactive Data Visualization, Verbal Communication Skills, Data Science, Machine Learning

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Copilot for Beginners: Create a Sales Pitch Presentation : Coursera
  • Introdução à Ciência e Engenharia de Dados: Fundação Instituto de Administração
  • Adobe Indesign for Beginners: Workshop Flyer Design: Coursera
  • Data Science Project: MATLAB for the Real World: MathWorks
  • Develop Linkedin designs with Visme : Coursera
  • Product Launch and Post-Launch Management: Xbox
  • Understanding Corporate Communications: Starweaver
  • Empowering and Transforming Your Organization with GenAI: Coursera
  • Data Science for Health Research: University of Michigan
  • GenAI for Compensation, Benefits and Payroll: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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