• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • L

    L&T EduTech

    Site Investigation

    Skills you'll gain: Laboratory Testing, Test Engineering, Laboratory Experience, Civil Engineering, Environmental Monitoring, Engineering Analysis, Virtual Environment, Experimentation, Research Reports, Structural Analysis, Analytical Testing, Construction, Engineering Practices, Penetration Testing, Engineering Calculations, Data Analysis Software, Technical Standard

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • I

    Illinois Tech

    New Tech Ventures

    Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Innovation, Team Building, Storytelling, Market Research, Team Management, Oral Expression, Entrepreneurial Finance, New Product Development, Business Strategies, Project Design, Team Leadership, Fundraising and Crowdsourcing, Financial Planning, Customer Engagement, Business Ethics, Competitive Analysis

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, Market Opportunities, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Development, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The State University of New York

    كيفية كتابة سيرة ذاتية (دورة تدريبية قائمة على مشروع)

    Skills you'll gain: Writing, Proofreading, Editing, Business Writing, Microsoft Word, Content Creation, Productivity Software, Organizational Skills, Constructive Feedback, Keyword Research, Detail Oriented

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 3 Months

  • N

    Northwestern University

    Power Onboarding

    Skills you'll gain: Peer Review, Employee Onboarding, Professional Networking, Organizational Effectiveness, Quick Learning, Organizational Structure, Professional Development, Relationship Building, Planning, Adaptability, Leadership and Management, Leadership, Self-Awareness, Communication Strategies

    4.1
    Rating, 4.1 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Hedge Fund Strategies: Analyze, Evaluate & Apply

    Skills you'll gain: Performance Measurement, Portfolio Management, Performance Analysis, Investments, Portfolio Risk, Financial Trading, Benchmarking, Derivatives, Equities, International Finance, Risk Management, Market Liquidity, Financial Regulation, Case Studies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Sensory Science: Conducting Tests

    Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Case Studies, Research Design, Consumer Behaviour, Target Market, Data Collection, Research Reports, Data Analysis, Recruitment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Product and Service Development: Empathy Mapping with Miro

    Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, User Research, Business Planning, Business Strategy, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • R

    Rice University

    Anatomy & Physiology: Fluids, Transport, and Defense

    Skills you'll gain: Cardiology, Anatomy, Immunology, Hematology, Hemodynamics, Capillary, Pathology, Physiology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Arizona State University

    3D Printing Technology Deep Dive and Use Cases

    Skills you'll gain: Prototyping, 3D Modeling, Industrial Design, Computer-Aided Design, Manufacturing Processes, Cost Estimation, Research and Design, Materials science, Mechanical Engineering, Electronics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Peking University

    遗传学实验

    Skills you'll gain: Scientific Methods, Experimentation, Molecular Biology, Research Design, Biology, Laboratory Techniques, Laboratory Equipment, Specimen Preparation, Bioinformatics, Cell Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Digital Marketing Foundations: Analyze & Apply Strategies

    Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Advertising Campaigns, Digital Marketing, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Mixed · Course · 1 - 3 Months

1…251252253…375

In summary, here are 10 of our most popular market research courses

  • Site Investigation: L&T EduTech
  • New Tech Ventures: Illinois Tech
  • How to Identify Your Target Audience: Coursera
  • كيفية كتابة سيرة ذاتية (دورة تدريبية قائمة على مشروع): The State University of New York
  • Power Onboarding: Northwestern University
  • Hedge Fund Strategies: Analyze, Evaluate & Apply: EDUCBA
  • Sensory Science: Conducting Tests: University of California, Davis
  • Product and Service Development: Empathy Mapping with Miro: Coursera
  • Anatomy & Physiology: Fluids, Transport, and Defense: Rice University
  • 3D Printing Technology Deep Dive and Use Cases: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok