• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Market Research Course Catalog

    • C

      Coursera Project Network

      How to Analyze Tweet Engagement with Twitter Analytics

      Skills you'll gain: Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Marketing Analytics, Social Media Campaigns, Digital Advertising, Customer Engagement, Advertising, Market Analysis, Performance Analysis, Analysis, Digital Marketing, Marketing Communications

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      Leadership for Cancer Informatics Research

      Skills you'll gain: Health Equity, Health Disparities, Team Management, Record Keeping, Clinical Leadership, Collaborative Software, Technical Management, Health Informatics, Clinical Research, Diversity Awareness, Information Management, Clinical Trials, GitHub, Version Control, Git (Version Control System), Docker (Software)

      Beginner · Course · 1 - 3 Months

    • T

      The State University of New York

      Career Self-Management Advanced Certification

      Skills you'll gain: Strategic Communication, Professional Development, Employee Coaching, Communication Strategies, Collaboration, Personal Development, Lifelong Learning, Content Creation, Coaching, Self-Awareness, Brand Management, Digital Assets, Goal Setting, Branding, LinkedIn, Social Media, Marketing Strategies, Constructive Feedback, Investigation

      4.2
      Rating, 4.2 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Supervised Text Classification for Marketing Analytics

      Skills you'll gain: Supervised Learning, Marketing Analytics, Machine Learning, Deep Learning, Machine Learning Algorithms, Tensorflow, Scikit Learn (Machine Learning Library), Python Programming, Marketing, Natural Language Processing, Google Cloud Platform, Artificial Neural Networks, Text Mining, Performance Metric

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad Austral

      Introducción al Aprendizaje Profundo

      Skills you'll gain: Supervised Learning, Deep Learning, Artificial Neural Networks, Machine Learning, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Linear Algebra, Regression Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      UBITS

      UX writing para principiantes

      Skills you'll gain: User Experience, User Experience Design, User Research, UI/UX Research, User Centered Design, Copywriting, Content Creation, Web Content, Diversity and Inclusion, Storytelling, Writing, Design Thinking, Concision

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentos de Operações com o 10,000 Women da Goldman Sachs

      Skills you'll gain: Process Mapping, Business Operations, Operations Management, Business Process, Operational Analysis, Operational Efficiency, Business Process Improvement, Process Improvement, Customer experience improvement, Growth Strategies, Technology Strategies, Business Strategy, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Scaling Product and Processes

      Skills you'll gain: Growth Strategies, Entrepreneurship, Performance Measurement, Key Performance Indicators (KPIs), Go To Market Strategy, Sales Management, Product Management, Sales Strategy, Product Development, Operational Efficiency, Business Strategies, Business Process, Business Strategy, Price Negotiation, Customer Acquisition Management, Customer Insights, Leadership and Management, Fundraising

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      P

      Peking University

      遗传学实验

      Skills you'll gain: Laboratory Research, Scientific Methods, Experimentation, Research Design, Molecular Biology, Biology, Biostatistics, Bioinformatics, Life Sciences

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      IE Business School

      Marketing Management Essentials:The Marketing Plan Structure

      Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing Operations, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Finanças Orientada a Dados

      Skills you'll gain: Big Data, FinTech, Analytics, Financial Market, Business Intelligence, Financial Services, Data Analysis, Digital Transformation, Data Science, Data-Driven Decision-Making, Market Dynamics, Customer experience improvement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      مشروع كابستون للتسويق عبر وسائل التواصل الاجتماعي من فيسبوك

      Skills you'll gain: Facebook, Advertising Campaigns, Marketing, Social Media Marketing, Campaign Management, Social Media Campaigns, Social Media, Marketing Communications, Instagram, Presentations, Digital Marketing, Performance Reporting, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…252253254…324

    In summary, here are 10 of our most popular market research courses

    • How to Analyze Tweet Engagement with Twitter Analytics: Coursera Project Network
    • Leadership for Cancer Informatics Research: Johns Hopkins University
    • Career Self-Management Advanced Certification: The State University of New York
    • Supervised Text Classification for Marketing Analytics: University of Colorado Boulder
    • Introducción al Aprendizaje Profundo: Universidad Austral
    • UX writing para principiantes: UBITS
    • Fundamentos de Operações com o 10,000 Women da Goldman Sachs: Goldman Sachs
    • Scaling Product and Processes: IE Business School
    • 遗传学实验: Peking University
    • Marketing Management Essentials:The Marketing Plan Structure: IE Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok