• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    Universitat Autònoma de Barcelona

    Acción Comunitaria. Enfoques para la transformación social

    Skills you'll gain: Community Organizing, Community Development, Social Justice, Community and Social Work, Media and Communications, Public Policies, Health Policy, Policy Analysis, Discussion Facilitation, Social Sciences, Community Health, Advocacy, Public Health, Research Methodologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    AI for Professional Communication

    Skills you'll gain: Prompt Engineering, Business Correspondence, Target Audience, Business Communication, Strategic Communication, Business Writing, Social Media Content, Communication, AI Enablement, Generative AI, Communication Strategies, Meeting Facilitation, Content Creation, Social Media, Taking Meeting Minutes, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    Equilibrio, ¿por qué se caen las cosas?

    Skills you'll gain: Structural Analysis, Structural Engineering, Mechanics, Torque (Physics), Engineering Analysis, Engineering Calculations, Mathematical Modeling, Civil Engineering, Mechanical Engineering, Applied Mathematics, Physics, General Mathematics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Our Place in the Cosmos

    Skills you'll gain: Physical Science, Geographic Information Systems, Physics, Environmental Science, Spatial Analysis, Environment, General Science and Research, Remote Access Systems, Life Sciences, Laboratory Research, Biology, Research, Timelines, Systems Of Measurement

    4.2
    Rating, 4.2 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad Autónoma Metropolitana

    La Química de las Reacciones

    Skills you'll gain: Chemistry, Analytical Chemistry, General Science and Research, Experimentation, Laboratory Techniques

    4
    Rating, 4 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Arizona State University

    How Can We Measure and Study Human Error?

    Skills you'll gain: Usability, Usability Testing, User Experience Design, Human Computer Interaction, Human Centered Design, User Interface (UI), User Research, Data Collection, Research Design, Research Methodologies, Qualitative Research, Experimentation, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    Universiteit Leiden

    Population Health: Alternative Payment Models

    Skills you'll gain: Value-Based Care, Health Care Administration, Healthcare Project Management, Behavioral Economics, Health Systems, Payment Systems, Health Policy, Performance Measurement, Risk Management, Cost Reduction, Accountability, Decision Making, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Relativism

    Skills you'll gain: Cultural Diversity, Anthropology, Social Studies, Ethical Standards And Conduct, Research, Sociology, Environmental Issue, Science and Research

    4.3
    Rating, 4.3 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Mindfulness, Dignity, and the Art of Human Connection

    Skills you'll gain: Intercultural Competence, Compassion, Cultural Sensitivity, Cultural Diversity, Emotional Intelligence, Personal Development, Dignity in Care, Empathy & Emotional Intelligence, Mindfulness, Self-Awareness, Liberal Arts, Resilience, Curiosity, Creativity, Dealing With Ambiguity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create an A/B web page marketing test with Google Optimize

    Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    111 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Financial Forecasting and Planning

    Skills you'll gain: Financial Forecasting, Forecasting, Generative AI, Financial Management, Market Intelligence, Data-Driven Decision-Making, AI Enablement, Financial Planning, Artificial Intelligence, Market Analysis, Data Quality

    4.1
    Rating, 4.1 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Improve your productivity and performance with Canva

    Skills you'll gain: Canva (Software), Marketing Collateral, Design, Marketing Materials, Creative Design, Graphic Design, Dashboard, Digital Design, Productivity, Color Theory, Digital Content, Organizational Skills, Design Elements And Principles, Planning, Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Intermediate · Guided Project · Less Than 2 Hours

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…253254255…375

In summary, here are 10 of our most popular market research courses

  • Acción Comunitaria. Enfoques para la transformación social: Universitat Autònoma de Barcelona
  • AI for Professional Communication: Kennesaw State University
  • Equilibrio, ¿por qué se caen las cosas?: Pontificia Universidad Católica de Chile
  • Our Place in the Cosmos: University of Colorado Boulder
  • La Química de las Reacciones: Universidad Autónoma Metropolitana
  • How Can We Measure and Study Human Error?: Arizona State University
  • Population Health: Alternative Payment Models: Universiteit Leiden
  • Relativism: University of California, Irvine
  • Mindfulness, Dignity, and the Art of Human Connection: University of Michigan
  • Create an A/B web page marketing test with Google Optimize: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok