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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    K

    Kennesaw State University

    Ethical AI Use

    Skills you'll gain: Prompt Engineering, Responsible AI, Data Ethics, Case Studies, AI Enablement, Generative AI, Ethical Standards And Conduct, Artificial Intelligence, Business Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content Creation with Microsoft Copilot

    Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Marketing, Content Creation, Generative AI Agents, Marketing Materials, Ideation, Social Media Content, Content Strategy, Personalized Service, Brainstorming, Search Engine Optimization

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Stakeholder Relations and Reporting

    Skills you'll gain: Stakeholder Communications, Stakeholder Management, Stakeholder Analysis, Communication Planning, Stakeholder Engagement, Public Relations, Public Affairs, Performance Reporting, Report Writing, Strategic Communication, Marketing Effectiveness, Community Outreach, Performance Metric, Data Storytelling, Presentations, Relationship Building, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    How To Land the Job You Want (Capstone Project)

    Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Recruitment, Marketing, Target Market, Presentations, Personal Attributes, Professional Development, Business Writing, Communication, Smart Goals, Storytelling, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Systems Analysis

    Skills you'll gain: Feasibility Studies, Systems Development, Software Development Methodologies, Business Analysis, Software Design, Business Process Modeling, Communication, Data Flow Diagrams (DFDs), Stakeholder Communications, Business Communication, Product Lifecycle Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado System

    AI for Healthcare Systems

    Skills you'll gain: Responsible AI, Agentic systems, Data Ethics, Agentic Workflows, Data Governance, AI Enablement, Health Systems, Health Informatics, Machine Learning Algorithms, Artificial Intelligence, Digital Transformation, Healthcare Industry Knowledge, Generative AI Agents, Machine Learning, Model Evaluation, Health Technology, Applied Machine Learning, Health Information Management, Information Technology, Information Systems

    4.2
    Rating, 4.2 out of 5 stars
    ·
    24 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create a Target Market Presentation using Canva

    Skills you'll gain: Canva (Software), Presentations, Sales Presentation, Marketing Design, Target Market, Marketing Collateral, Graphic and Visual Design, Marketing, Design Elements And Principles

    4.5
    Rating, 4.5 out of 5 stars
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    26 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    U

    University of California, Davis

    Continuous Integration

    Skills you'll gain: Continuous Integration, CI/CD, Continuous Delivery, Continuous Deployment, Integration Testing, DevOps, Continuous Monitoring, System Monitoring, Docker (Software), Application Deployment, Security Controls, GitHub, Automation, Version Control

    4
    Rating, 4 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Business Operations Support in Google Sheets

    Skills you'll gain: Google Sheets, Data-Driven Decision-Making, Data Analysis, Business Operations, Resource Allocation, Spreadsheet Software, Automation, Management Reporting, Project Controls, Workflow Management, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    198 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    UX Design: Research, Prototyping, Accessible Interactions

    Skills you'll gain: UI/UX Research, User Interface (UI) Design, Design Research, Prototyping, Usability, Figma (Design Software), Web Content Accessibility Guidelines, User Experience Design, Interactive Design, User Centered Design, Mockups, Usability Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California, Davis

    ‏SQL لعلوم البيانات

    Skills you'll gain: SQL, Data Manipulation, Data Analysis, Business Analytics, Query Languages, Databases, Relational Databases, Data Management, Data Modeling, Data Integration

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Building Statistical Models in R: Linear Regression

    Skills you'll gain: Exploratory Data Analysis, Statistical Modeling, Regression Analysis, Data Visualization, Model Evaluation, Data Analysis, Statistical Methods, Scatter Plots, R Programming, Statistical Analysis, Plot (Graphics), R (Software), Ggplot2

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Ethical AI Use: Kennesaw State University
  • Smarter Content Creation with Microsoft Copilot: Microsoft
  • Stakeholder Relations and Reporting: Microsoft
  • How To Land the Job You Want (Capstone Project): University of Maryland, College Park
  • Introduction to Systems Analysis: IBM
  • AI for Healthcare Systems: University of Colorado System
  • Create a Target Market Presentation using Canva: Coursera
  • Continuous Integration: University of California, Davis
  • Business Operations Support in Google Sheets: Coursera
  • UX Design: Research, Prototyping, Accessible Interactions: Coursera

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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