Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Duke University
Skills you'll gain: Performance Analysis, Performance Measurement, Customer Analysis, Dashboard, Market Opportunities, Business Metrics, Decision Making, Strategic Decision-Making, Agile Methodology, Real Time Data, Management Reporting, Business Intelligence, Organizational Effectiveness, Business Leadership, Data-Driven Decision-Making, Business Strategies, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Report Writing, Digital Transformation, Automation, Generative AI, Business Reporting, Business Process Automation, AI Enablement, Business Transformation, Organizational Skills, Operational Efficiency, Artificial Intelligence, Data Collection, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Development and Management, Facebook, Content Strategy, Social Media, Social Media Marketing, Social Media Strategy, Target Audience, Branding
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prototyping, User Interface (UI) Design, Usability, User Research, Interactive Design, Design Strategies, UI/UX Research, User Centered Design, Mockups, Visual Design, Usability Testing, Graphic and Visual Design Software, Figma (Design Software), Design Thinking, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Animations, Social Media Content, Social Media, Social Media Marketing, Graphic Design, Graphic and Visual Design, Content Creation, Multimedia, Organizational Skills, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Video Production, Video Editing, Storyboarding, Photo/Video Production and Technology, Media Production, Photo Editing, Storytelling, Content Creation, Editing, Writing, Scripting, Social Media Content, Social Media
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: HTML and CSS, React.js, Front-End Web Development, Mockups, Web Design and Development, Web Development, Web Components, Figma (Design Software), Code Review, Application Deployment, Web Analytics and SEO, Database Development, Software Development, GitHub, Development Testing
Advanced · Course · 1 - 3 Months

Skills you'll gain: Instagram, Content Performance Analysis, Social Media Management, Social Media Marketing, Social Media Campaigns, Brand Marketing, Social Media Strategy, Drive Engagement, Content Strategy, Marketing Analytics, Performance Metric, Analytics
Beginner · Course · 1 - 4 Weeks

MathWorks
Skills you'll gain: Computer Vision, Model Evaluation, Image Analysis, Convolutional Neural Networks, Deep Learning, Matlab, Data Preprocessing, Data Visualization, Transfer Learning, Applied Machine Learning, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Content Marketing, Marketing Channel, Target Audience, Marketing, Marketing Effectiveness, Business Marketing, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Customer Analysis, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing
Build toward a degree
Beginner · Course · 1 - 3 Months

LearnQuest
Skills you'll gain: Time Series Analysis and Forecasting, Trend Analysis, Data Visualization, Customer Demand Planning, Regression Analysis, Matplotlib, Forecasting, Predictive Modeling, Correlation Analysis, Supply Chain Management, Data Analysis, Pandas (Python Package), Statistical Modeling, Machine Learning, Python Programming
Intermediate · Course · 1 - 4 Weeks