• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Health Systems Development

    Skills you'll gain: Health Policy, Health Systems, Health Equity, Health Assessment, Health Care, Public Health, Health Disparities, Health Care Administration, Governance, Health Promotion, Policy Analysis, Social Determinants Of Health, Primary Care, Sustainable Development, Community Health, Program Evaluation, Research, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    335 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Ethics, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, AI Product Strategy, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Operations, Human Resources, Leadership and Management, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    343 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Pennsylvania

    Calculus: Single Variable Part 3 - Integration

    Skills you'll gain: Integral Calculus, Calculus, Differential Equations, Engineering Calculations, Advanced Mathematics, Mathematical Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    549 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Biases and Portfolio Selection

    Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Wealth Management, Portfolio Risk, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Capital Markets, Decision Making, Finance, Market Analysis, Equities, Psychology, Performance Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    282 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    User Experience: Research & Prototyping

    Skills you'll gain: Design Research, User Experience Design, User Research, Prototyping, User Centered Design, Persona (User Experience), Interaction Design, Usability Testing, Research Methodologies, Innovation, Creativity, Storyboarding, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    906 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    AI Image Generation Mastery

    Skills you'll gain: AI Product Strategy, Generative AI, Branding, Brand Strategy, Brand Marketing, Brand Awareness, Marketing Design, Content Creation, Visual Design, Social Media Content, Creative Problem-Solving, Business Process Improvement, Marketing Communications, Customer Communications Management, Social Media, Design Elements And Principles, Social Media Marketing, Customer Acquisition Management, Digital Marketing, Media and Communications

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Visionary leadership, identity & motivation: Become a meaning maker

    Skills you'll gain: Brand Management, Branding, Employee Engagement, Organizational Leadership, Strategic Leadership, Storytelling, Leadership, Performance Measurement, Industrial and Organizational Psychology, Non-Verbal Communication, Communication, Cultural Responsiveness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    871 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Alfaisal University | KLD

    خدمة العملاء | Customer Service

    Skills you'll gain: Customer Service, Customer and Client Support, Customer Complaint Resolution, Customer Relationship Management, Customer Retention, Customer experience improvement, Business Planning, Active Listening, Company, Product, and Service Knowledge, Communication, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    246 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Gestión de proyectos: las bases del éxito

    Skills you'll gain: Work Breakdown Structure, Team Leadership, Planning, Project Schedules, Team Management, Scheduling, Leadership and Management, Timelines, Project Management, Project Scoping, Project Planning, Leadership, Scope Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Search Advertising with Google

    Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Performance Analysis, Performance marketing, Keyword Research, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Performance Metric, Digital Marketing, Key Performance Indicators (KPIs), Test Planning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Building Diverse, Inclusive, and Safe Workplaces

    Skills you'll gain: Workplace inclusivity, Workplace Bullying Intervention, Diversity Training, Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Active Listening, Diversity Awareness, Conflict Management, Relationship Building, Cultural Diversity, Empathy, Social Skills, People Management, Cultural Responsiveness, Interpersonal Communications, Employee Engagement, Professionalism, Empowerment, Cultural Sensitivity, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    183 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    The Importance and Power of Music in our Society

    Skills you'll gain: Music, Social Studies, Economics, Policy, and Social Studies, Culture, Social Sciences, Socioeconomics, Social Impact, Liberal Arts, Sociology, Political Sciences, Ethical Standards And Conduct, Psychology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 3 Months

1…264265266…507

In summary, here are 10 of our most popular social media marketing courses

  • Health Systems Development: Imperial College London
  • Responsible Generative AI: University of Michigan
  • Calculus: Single Variable Part 3 - Integration: University of Pennsylvania
  • Biases and Portfolio Selection: Rice University
  • User Experience: Research & Prototyping: University of California San Diego
  • AI Image Generation Mastery: SkillsBooster Academy
  • Visionary leadership, identity & motivation: Become a meaning maker: Macquarie University
  • خدمة العملاء | Customer Service: Alfaisal University | KLD
  • Gestión de proyectos: las bases del éxito: University of California, Irvine
  • Search Advertising with Google: Aptly

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok