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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Virginia

    Дизайн-мышление в инновационной деятельности

    Skills you'll gain: Design Thinking, Ideation, Innovation, Creative Problem-Solving, Brainstorming, Creativity, Open Mindset, Storytelling, Data Visualization, Strategic Thinking, Case Studies, Test Tools, Leadership and Management, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • L

    LearnQuest

    Demand Forecasting Using Time Series

    Skills you'll gain: Time Series Analysis and Forecasting, Trend Analysis, Data Visualization, Customer Demand Planning, Regression Analysis, Matplotlib, Forecasting, Predictive Modeling, Correlation Analysis, Supply Chain Management, Data Analysis, Pandas (Python Package), Statistical Modeling, Machine Learning, Python Programming

    3.3
    Rating, 3.3 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

  • S

    Skillshare

    ChatGPT for Content Creation and Planning

    Skills you'll gain: AI Personalization, Business Process

    4.1
    Rating, 4.1 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

  • T

    The Hong Kong University of Science and Technology

    Understanding China, 1700-2000: A Data Analytic Approach, Part 2

    Skills you'll gain: Social Sciences, Big Data, Sociology, Demography, Socioeconomics, Anthropology, Economics, Data Analysis, Analytics, Cultural Diversity, World History, Quantitative Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    61 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Sales Presentation, Product Knowledge, Business Marketing, Business Strategy, Business Modeling, Competitive Analysis, Communication, Innovation, Customer Analysis, Strategic Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    How to Implement and Evaluate Communication Campaigns

    Skills you'll gain: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Data Studio - Création de Tableaux de Bords Interactifs

    Skills you'll gain: Data Visualization, Dashboard, Interactive Data Visualization, Data Presentation, Data Visualization Software, Collaborative Software, Data Sharing, Data Science, Data Analysis, Business Intelligence, Data Integration, Data Modeling, Data Import/Export

    4.4
    Rating, 4.4 out of 5 stars
    ·
    113 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Analysis in R: Predictive Analysis with Regression

    Skills you'll gain: Ggplot2, Model Evaluation, Data Visualization, Regression Analysis, Predictive Analytics, Predictive Modeling, Data-Driven Decision-Making, Statistical Modeling, R Programming, Descriptive Statistics, Statistical Methods, Exploratory Data Analysis, Statistical Analysis, Data Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidade de São Paulo

    Redes Ecológicas

    Skills you'll gain: Network Analysis, Social Network Analysis, Data Visualization, Scientific Visualization, Graph Theory, Exploratory Data Analysis, Environmental Science, Data Analysis, R Programming, Data Science, Mathematical Modeling

    5
    Rating, 5 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Streamlined Project Management with Trello: AI Integration

    Skills you'll gain: Workflow Management, Go To Market Strategy, Scheduling, Organizational Skills, Marketing, AI Enablement, Content Creation, Project Management, Digital Marketing, ChatGPT, Marketing Strategy and Techniques, Automation, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    의사 결정을 위한 비즈니스 분석

    Skills you'll gain: Business Analytics, Risk Analysis, Data Analysis, Decision Making, Business Modeling, Trend Analysis, Process Optimization, Simulation and Simulation Software, Market Analysis, Microsoft Excel, Unsupervised Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Energy Modeling: Predicting & Optimizing Consumption

    Skills you'll gain: Scenario Testing, Energy and Utilities, Mathematical Modeling, Predictive Analytics, Experimentation, Laboratory Experience, Google Gemini, Predictive Modeling, Data-Driven Decision-Making, Forecasting, Data Modeling, Analytics, 3D Modeling, Simulation and Simulation Software, Simulations, Waste Minimization, Sustainable Technologies, Data Visualization, Artificial Intelligence, Search Engine Optimization

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Дизайн-мышление в инновационной деятельности: University of Virginia
  • Demand Forecasting Using Time Series: LearnQuest
  • ChatGPT for Content Creation and Planning: Skillshare
  • Understanding China, 1700-2000: A Data Analytic Approach, Part 2: The Hong Kong University of Science and Technology
  • Business Strategy: Value Proposition Essentials: Coursera
  • How to Implement and Evaluate Communication Campaigns: University of Colorado Boulder
  • Google Data Studio - Création de Tableaux de Bords Interactifs: Coursera
  • Data Analysis in R: Predictive Analysis with Regression: Coursera
  • Redes Ecológicas: Universidade de São Paulo
  • Streamlined Project Management with Trello: AI Integration: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Plan (11)
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Social Media Marketing (9)
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