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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • T

      Tel Aviv University

      Understanding Plants - Part I: What a Plant Knows

      Skills you'll gain: Scientific Methods, General Science and Research, Biology, Research, Life Sciences, Psychology, Environmental Science, Molecular Biology, Chemistry

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Amsterdam

      Data Analytics for Lean Six Sigma

      Skills you'll gain: Lean Six Sigma, Statistical Hypothesis Testing, Minitab, Regression Analysis, Data Visualization Software, Probability Distribution, Descriptive Statistics, Data Analysis, Statistical Analysis, Box Plots, Analytics, Process Improvement, Correlation Analysis, Variance Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Statistical Analysis with R for Public Health

      Skills you'll gain: Analytical Skills, Correlation Analysis, Regression Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Data Analysis, R Programming, Descriptive Statistics, Statistical Software, Biostatistics, Exploratory Data Analysis, Statistical Analysis, Statistical Programming, Statistics, Statistical Methods, Public Health, Probability & Statistics, Epidemiology, Statistical Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Plant Bioinformatic Methods

      Skills you'll gain: Bioinformatics, Network Analysis, Research Reports, Molecular Biology, Molecular, Cellular, and Microbiology, Biology, Analysis, Data Analysis, Data Synthesis, Big Data, Statistical Methods, Data Visualization Software, Data Analysis Software, Data Mining, Experimentation, Scientific Visualization, Life Sciences, Interactive Data Visualization, Statistical Analysis, Databases

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      The University of North Carolina at Chapel Hill

      Introduction to Environmental Law and Policy

      Skills you'll gain: Environmental Laws, Environmental Policy, Environmental Regulations, Law, Regulation, and Compliance, Case Law, Pollution Prevention, Environment and Resource Management, Water Resources, Risk Control, Legal Research, Legal Proceedings

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Pricing Strategy Optimization

      Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Demand Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      903 reviews

      Beginner · Specialization · 3 - 6 Months

    • Y

      Yale University

      Anatomy of the Chest, Neck, Abdomen, and Pelvis

      Skills you'll gain: Cardiology, Anatomy, Obstetrics And Gynecology, Gynecology, Urology, Patient Positioning, Neurology, Pulmonology, Nephrology, Medical Terminology, Pathology, Radiology, General Medical Tests and Procedures, Surgery

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Intermediate · Course · 1 - 3 Months

    • L

      Lund University

      Circular Economy - Sustainable Materials Management

      Skills you'll gain: Environment and Resource Management, Materials Management, Environmental Science, Systems Thinking, Supply Chain Management, Environmental Policy, Product Lifecycle Management, Business Strategies, Industrial Design, Innovation, Stakeholder Engagement, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 3 Months

    • N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Promotional Strategies, Strategic Partnership, Crisis Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      The Digital Marketing Revolution

      Skills you'll gain: Marketing, Marketing Strategies, Consumer Behaviour, Marketing Channel, Global Marketing, Digital Transformation, MarTech, Digital Marketing, Business Strategy, Customer experience improvement, Business Transformation, Innovation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N
      G
      N
      G

      Multiple educators

      Machine Learning for Trading

      Skills you'll gain: Tensorflow, Keras (Neural Network Library), Machine Learning, Google Cloud Platform, Applied Machine Learning, Financial Trading, Reinforcement Learning, Supervised Learning, Data Pipelines, Time Series Analysis and Forecasting, Statistical Machine Learning, Technical Analysis, Deep Learning, Portfolio Management, Machine Learning Methods, Artificial Neural Networks, Market Trend, Securities Trading, Artificial Intelligence and Machine Learning (AI/ML), Financial Market

      3.9
      Rating, 3.9 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      EDHEC Business School

      Investment Management with Python and Machine Learning

      Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Asset Management, Network Analysis, Data Visualization Software, Machine Learning Methods, Financial Data, Unstructured Data, Predictive Modeling, Web Scraping, Machine Learning, Advanced Analytics, Financial Statements, Applied Machine Learning, Financial Market, Financial Analysis, Financial Modeling, Return On Investment, Risk Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…272829…307

    In summary, here are 10 of our most popular market research courses

    • Understanding Plants - Part I: What a Plant Knows: Tel Aviv University
    • Data Analytics for Lean Six Sigma: University of Amsterdam
    • Statistical Analysis with R for Public Health: Imperial College London
    • Plant Bioinformatic Methods: University of Toronto
    • Introduction to Environmental Law and Policy: The University of North Carolina at Chapel Hill
    • Pricing Strategy Optimization: University of Virginia
    • Anatomy of the Chest, Neck, Abdomen, and Pelvis: Yale University
    • Circular Economy - Sustainable Materials Management: Lund University
    • Sports Marketing: Northwestern University
    • The Digital Marketing Revolution: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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