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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free
    Free
    J

    Johns Hopkins University

    Health Equity Research & Practice: Local & Global Lessons

    Skills you'll gain: Health Disparities, Health Equity, Social Determinants Of Health, Maternal Health, Social Justice, Community Health, Public Health, Health Policy, Sustainable Development, Research Methodologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Healthy Aging and the Future of Cannabis Research

    Skills you'll gain: Gerontology, Public Health, Exercise Science, Health Policy, Substance Abuse, Preventative Care, Geriatrics, Kinesiology, Pain Management, Research, Immunology, Pharmacotherapy, Pharmacology, Clinical Research, Science and Research, Risk Analysis, Chronic Diseases, Physiology, Personal Development, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Measure Research Impact: Eye-Tracking to ROI

    Skills you'll gain: Return On Investment, Heat Maps, Business Research, Market Research, User Research, Data Storytelling, Research, Data Presentation, Cost Benefit Analysis, Performance Analysis, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Statistical Visualization, Financial Analysis, Communication, Cost Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Health Systems Development: Health systems, Policy and Research

    Skills you'll gain: Health Policy, Health Systems, Health Assessment, Health Care, Policy Analysis, Research, and Development, Public Health, Public Health and Disease Prevention, Health Promotion, Policy Analysis, Health Administration, Public Policies, Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Introduction to Systematic Review and Meta-Analysis

    Skills you'll gain: Clinical Trials, Clinical Research, Qualitative Research, Data Synthesis, Scientific Methods, Research Methodologies, Data Collection, Research Design, Analysis, Quantitative Research, Risk Analysis, Statistical Methods, Statistical Analysis, Statistical Reporting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Sex as a Biological Variable in the Conduct of Research

    Skills you'll gain: Biostatistics, Bioinformatics, Statistical Machine Learning, Research Methodologies, Life Sciences, Science and Research, Human Development, Applied Machine Learning, Quantitative Research, Research Design, Clinical Research, Artificial Intelligence and Machine Learning (AI/ML), Social Determinants Of Health, Health Disparities, Biology, Molecular Biology, Cell Biology, Health Care, Health Equity, Health Policy

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI in User Research and Design Thinking

    Skills you'll gain: Ideation, Innovation, Design Thinking, User Research, AI powered creativity, Design Research, Generative AI, Competitive Analysis, User Experience Design, Journey Mapping, AI literacy, Human Centered Design, Data Ethics, Responsible AI, Artificial Intelligence, Problem Solving, Data Collection, Data Synthesis, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Creating a Product-Market Fit with Value Proposition Canvas

    Skills you'll gain: Value Propositions, Customer Analysis, Product Marketing, Customer experience improvement, Product Strategy, Customer Insights, New Product Development, Entrepreneurship, Product Improvement, Competitive Analysis, Verification And Validation, Innovation, Leadership

    4.3
    Rating, 4.3 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets II: Market Structure and Firm Behavior

    Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Production Management, Revenue Management, Market Analysis, Operational Efficiency, Supply And Demand, Business Strategy, Profit and Loss (P&L) Management, Competitive Analysis, Resource Allocation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    128 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Genentech

    Data Sciences in Pharma - Patient Centered Outcomes Research

    Skills you'll gain: Clinical Trials, Clinical Research, Pharmaceuticals, Drug Development, Psychological Evaluations, Patient Evaluation, Pharmaceutical Terminology, Clinical Assessment, Quantitative Research, Psychosocial Assessments, Data Literacy, Patient Observation, Patient-centered Care, Oncology, Statistical Methods, Data Science, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Scientific Research: Body Language, Non-Verbal Communication

    Skills you'll gain: Non-Verbal Communication, Interpersonal Communications, Recognizing Others, Communication Strategies, Communication, Professionalism, Research, Emotional Intelligence, Self-Awareness

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Optimize Campaigns: Research, Refine, and Report Savings

    Skills you'll gain: Keyword Research, Search Engine Marketing, Campaign Management, Google Ads, Online Advertising, Return On Investment, Pay Per Click Advertising, Cost Containment, Marketing Budgets, Advertising Campaigns, Marketing Effectiveness, Paid media, Data-Driven Marketing, Performance Measurement, Performance Metric, Benchmarking

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Health Equity Research & Practice: Local & Global Lessons: Johns Hopkins University
  • Healthy Aging and the Future of Cannabis Research: University of Colorado Boulder
  • Measure Research Impact: Eye-Tracking to ROI: Coursera
  • Health Systems Development: Health systems, Policy and Research: Imperial College London
  • Introduction to Systematic Review and Meta-Analysis: Johns Hopkins University
  • Sex as a Biological Variable in the Conduct of Research: University of Colorado System
  • Generative AI in User Research and Design Thinking: Fractal Analytics
  • Creating a Product-Market Fit with Value Proposition Canvas: Coursera
  • The Power of Markets II: Market Structure and Firm Behavior: University of Rochester
  • Data Sciences in Pharma - Patient Centered Outcomes Research: Genentech

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